• Business Ideas
  • Posts
  • Business Idea #352, $140K Per Year with a Tabletop Accessories Brand

Business Idea #352, $140K Per Year with a Tabletop Accessories Brand

AuthorAuthor

Adaeze Eluba & Scott Max
March 11, 2025

Welcome to Business Idea #352
Grab your coffee, it’s a 2-min skim or an 8-minute read to your possible path to a 1m$ Business!

In today’s letter, we’ll cover:

  • An Offer You Can’t Refuse 🔥

  • Business Idea: Tabletop Accessories Brand 📰 

  • Case Study: How Hexwood Forge got to $140K/year 🚀 

  • Maxcareers: 5 New Marketing Jobs & Internship positions 💼

Business Idea #352: Tabletop Accessories Brand 📰

📝 Summary

How about turning your love for geek culture and tabletop gaming into a profitable online store? Pretty interesting, right?

That’s exactly what Hexwood Forge has done, offering everything from RPG accessories to fantasy maps and miniatures.

🛠️ Tools Required

  • Hosting & Domain: Bluehost

  • E-commerce Platform: WordPress + WooCommerce

  • Payment Processor: Stripe & PayPal

  • SEO Research: SE Ranking

  • Email Marketing: Brevo

  • Live Chat Support: Tidio

💸 Startup Costs

I’d recommend budgeting around $1300 to get started. Set at $24/year for Hosting & domain will cost about, WooCommerce itself is free, but you may want premium extensions ($50-$200), and SE Ranking for SEO is $65/month. You’ll also need Brevo for email marketing ($9/month) and a live chat/Chatbot tool like Tidio ($29/month). If you’re serious about driving traffic, investing in paid ads can help jumpstart sales.

🧠 Knowledge Required

To succeed, you'll need digital marketing knowledge. Our course covers:

Other:

Case Study Analysis - Tabletop Accessories Brand: Hexwood Forge

What does this online business do? 🚀

Hexwood Forge is a fun online shop for fans of geek culture and tabletop gaming.

It offers a wide variety of unique and themed products that appeal to people who love games like Dungeons & Dragons.

At Hexwood Forge, visitors can find many collections, including tabletop RPG accessories, nerdy flasks, fantasy maps, and miniatures.

Each item is thoughtfully designed to make gaming more enjoyable and to add creativity to the experience.

Want to learn how this fun website makes money, the things that have helped it grow, and what it could do to become even more successful?

Then you're in for an exciting read!

How does this online business make money? 💻

Hexwood Forge makes money by selling products directly to customers through its online shop.

The shop features a wide range of products, with prices typically starting as low as $3.00 and going up to $500.00 for premium items.

This broad price range allows the shop to cater to various customers, from casual gamers looking for affordable accessories to serious enthusiasts willing to invest in high-quality products.

Customers can browse through various collections, filtering by availability, price, and popularity, which makes it easy for them to find items that suit their needs.

What has this business done well?🔥

In this section, we’ll look at the commendable strategies behind Hexwood Forge’s wild success as an online business. They include;

1) Niche Advantage 🎲🧙

Hexwood Forge stands out by focusing on products for geek culture and tabletop gaming.

This specialization allows the store to offer items that specifically appeal to fans of this industry.

By targeting this passionate audience, Hexwood Forge builds loyalty and attracts customers who love its unique offerings.

2) Live Chat Support 💬⚡

Having a live chat on the Hexwood Forge website is helpful.

Customers can get answers to their questions instantly, which is great for online shoppers.

Quick help builds trust and makes shopping easier.

3) Easy-to-Navigate Website 🖥️🛍️

The Hexwood Forge website is simple and easy to navigate, so people can quickly find what they're looking for.

This makes shopping fun and encourages people to buy more.

4) Great Reviews and Feedback ⭐🗣️

Hexwood Forge displays positive reviews and feedback from customers on its site.

People are more likely to buy if they see that others have had a good experience.

Good reviews build trust.

5) Email Opt-In with 15% Off Incentive 📧🎁

To grow its email list, Hexwood Forge offers a 15% discount for new subscribers.

This encourages visitors to sign up for emails, allowing the store to send promotions and updates.

Regular newsletters keep subscribers engaged and informed about new products and special deals.

6) Great Offers Like Free Shipping and Lending Program 🚚💸

Hexwood Forge attracts customers with appealing offers, such as free shipping on certain orders.

This lowers costs for buyers and encourages them to finish their purchases.

The shop also has a lending program that lets customers try products before buying, making the shopping experience even better.

What this business could improve?🔥🔥🔥

Here are some fresh ideas to help Hexwood Forge grow for the long haul;

1) Improve Organic Traffic Using a Strong SEO Strategy 🔍📈

To improve its organic traffic, Hexwood Forge should prioritize search engine optimization (SEO).

An effective SEO strategy can help the website rank higher in search results, making it easier for potential customers to find the store.

Here’s a concise plan for implementation:

  1. Keyword Research: Identify relevant keywords related to tabletop gaming and geek culture.

  2. On-Page SEO: Optimize product descriptions and website content by incorporating these keywords in titles, meta descriptions, and headers while keeping the text engaging.

  3. Content Marketing: Start a blog with topics like gaming tips, product reviews, and industry news to attract visitors searching for information.

  4. Backlink Building: Reach out to gaming blogs and influencers to share content and gain quality backlinks, enhancing site credibility.

  5. Technical SEO: Ensure the website is mobile-friendly, fast-loading, and easy to navigate, using tools like Google PageSpeed Insights for improvements.

The Takeaway, What We Learned 🎓

  • Find Your Niche: Identify a specific area to focus on, just like Hexwood Forge does with geek culture and tabletop gaming. This helps attract dedicated customers who are passionate about your products.

  • Offer Instant Support: Implement live chat on your website to provide quick answers to customer questions. This builds trust and makes the shopping experience smoother.

  • Make Navigation Easy: Design your website to be user-friendly, so customers can quickly find what they’re looking for. A simple layout encourages more shopping and increases sales.

  • Showcase Customer Feedback: Display positive reviews and testimonials prominently on your site. Good feedback helps build trust and reassures potential buyers.

  • Incentivize Sign-Ups to Your Mailing List: Offer discounts or special deals for email subscribers. This encourages visitors to join your mailing list.

  • Provide Attractive Offers: Consider offering perks like free shipping or a trial program for your products. They make shopping more appealing and encourage purchases.

Hexwood Forge offers cool products to gamers and shows how to turn your passion into a business.

If their story inspires you, take your first step today by exploring the FREE Digital Marketing Course at Max Business School.

It’ll teach you the valuable skills you need to turn your passion into a thriving online business.

New jobs to check out on MaxCareers.com 💼

If you’re not quite ready to start your own business. Take a look at the jobs below. Why not learn and practice your digital marketing skills AND get paid for it?

Before You Go 👋

Thank you for reading.

Remember, if you know someone who might like this newsletter, sharing is caring.

Also, here are some quick links you might find handy 👇️

If you are ready to get started with your own business, you’ll find everything you need here: access our Digital Marketing & Business Course, connect with like-minded entrepreneurs in our Private Online Business Community, take advantage of an Exclusive Hosting Deal, and explore new opportunities on our Careers Platform.

Bye for now,

Scott Max