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- Business Idea #369, $163K/Year Selling Travel Bags
Business Idea #369, $163K/Year Selling Travel Bags
Scott Max & Dartley Paulser
April 09, 2025
Welcome to Business Idea #369
Grab your coffee, it’s a 2-min skim or an 8-minute read to your possible path to a 1m$ Business!
In today’s letter, we’ll cover:
An Offer You Can’t Refuse 🔥
Business Idea: Travel Bags E-Store 📰
Case Study: How Delsey got to $163k/year 🚀
Maxcareers: 5 New Marketing Jobs & Internship positions 💼
Business Idea #369: Travel Bags E-Store 📰
📝 Summary
Imagine owning a travel bag brand that doesn’t just offer bags but helps make the entire journey more comfortable.
That’s what Delsey is doing by selling stylish tech-packed luggage that travelers actually crave.
🛠️ Tools Required
Hosting & Domain: Bluehost
E-commerce Platform: WordPress + WooCommerce
Payment Processor: Stripe
Product Photography/Videography: Basic Camera/Smartphone + Lighting Kit
Inventory Management: WooCommerce Inventory Management
💸 Startup Costs
I’d recommend budgeting around $1500 to get this rolling. Setting up WooCommerce is free, but the hosting & domain will run you about $24/year, and you’ll want Stripe for payments, which has transaction fees (but no upfront cost). Invest in decent product photos might be a good idea, it’d cost $100 for a basic lighting kit, and save the rest for initial inventory. If you don’t have a good camera, you can use your smartphone to start or check with the supplier as they might have some good resources/assets that you can use. You can also allocate some funds for initial advertising.
🧠 Knowledge Required
To succeed, you'll need digital marketing knowledge. Our course covers:
Module 1: Making Your Website → Set up a professional site with WordPress.
Module 6: Social Media Marketing → How to build your brand on social media.
Other:
Product Photography (Craft a Perfect Setup)
WooCommerce (How to build an online store on WooCommerce)
Case Study Analysis - Travel Bags E-Store: Delsey
What does this online business do? 🚀
Ready to explore the world of travel innovation?
Today, we're embarking on a journey into the realm of Delsey, a luggage brand that has redefined travel with its blend of style and practicality.
We'll delve into how Delsey has navigated the ever-evolving travel industry, the techniques that have propelled its growth, and the exciting new horizons they're set to explore.
How does this online business make money? 💻
This luggage brand generates income through the sale of stylish and functional travel luggage and accessories.
Their revenue model relies on the appeal of their products, which are marketed as reliable and stylish companions for travelers.
The website optimizes its earnings through high-quality product visuals, detailed descriptions outlining the features and benefits of its luggage, and customer testimonials.
They emphasize innovation and design, showcasing the advanced technology and sleek aesthetics of their products.
Delsey focuses on building a brand that embodies the spirit of travel, positioning itself as a trusted partner for adventurers and globetrotters.
What has this business done well?🔥
Brand Reputation 🧳🌍
Delsey has established itself as a trusted brand in the travel industry. They've built a reputation for producing high-quality, innovative luggage that meets the needs of modern travelers.
Their focus on design and functionality has set them apart from competitors. Their website effectively showcases the advanced technology and sleek aesthetics of their luggage, highlighting the features and benefits that resonate with their target audience.
Delsey has also invested in building a strong online presence, utilizing high-quality visuals and engaging content to connect with travelers and inspire their wanderlust.
Product Research 🔬💼
It has invested heavily in research and development, incorporating innovative features into its luggage that address the specific needs of modern travelers.
They've focused on lightweight yet durable materials, advanced security features, and smart technology integration, such as built-in USB charging ports. This commitment to innovation has positioned them as a leader in the luggage industry.
Their strong partnerships with travel retailers and airlines have further expanded their reach and solidified their brand presence in the travel market.
They've also utilized compelling storytelling in their marketing campaigns, highlighting the emotional connection between travel and their products, further enhancing their brand's appeal.
What this business could improve?🔥🔥🔥
Explore innovative bag designs 🧠📦
Delsey can enhance its travel experience by integrating smart travel solutions. Imagine luggage with built-in GPS tracking, weight sensors, and automated check-in capabilities.
This will give the brand a unique edge that differs from other bag companies that are in direct competition with Delsey.
Brand Collaborations 🤝✈️
They could also partner with travel agencies and airlines to offer seamless travel bundles, including luggage, travel insurance, and curated destination guides.
Delsey could also delve into experiential travel retail, creating immersive pop-up stores that showcase different travel destinations and inspire wanderlust. This would transform the retail experience from transactional to experiential, enhancing brand engagement and driving sales.
The Takeaway, What We Learned 🎓
Showcase your products with professional photography and videography, highlighting their features and benefits. This builds trust and encourages purchase decisions
Continuously research and develop new product features that meet the evolving needs of your target audience. Incorporate advanced technology and stylish aesthetics into your product design.
Collaborate with complementary businesses to expand your reach and offer bundled solutions. This can create unique value propositions and enhance the customer experience.
Craft compelling narratives that connect with your target audience on an emotional level. Highlight the lifestyle and aspirations associated with your brand.
Create immersive retail experiences that go beyond traditional transactions. This can involve interactive displays, virtual reality experiences, or themed pop-up stores that engage customers and build brand loyalty.
Delsey has successfully established itself as a leading luggage brand by focusing on innovation, quality, and a strong brand identity.
Their revenue model, driven by the sale of stylish and functional luggage, is bolstered by high-quality visuals and compelling storytelling.
Ultimately, Delsey's success lies in its ability to connect with travelers and inspire their wanderlust, solidifying its position as a trusted partner for adventurers.
New jobs to check out on MaxCareers.com 💼
If you’re not quite ready to start your own business. Take a look at the jobs below. Why not learn and practice your digital marketing skills AND get paid for it?
Before You Go 👋
Thank you for reading.
Remember, if you know someone who might like this newsletter, sharing is caring.
Also, here are some quick links you might find handy 👇️
If you are ready to get started with your own business, you’ll find everything you need here: access our Digital Marketing & Business Course, connect with like-minded entrepreneurs in our Private Online Business Community, take advantage of an Exclusive Hosting Deal, and explore new opportunities on our Careers Platform.
Bye for now,
Scott Max