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  • Business Idea #387, $1M From a Business Buying Course

Business Idea #387, $1M From a Business Buying Course

AuthorAuthor

Ayman Houssary & Scott Max
May 09, 2025

Welcome to Business Idea #387
Grab your coffee, it’s a 2-min skim or an 8-minute read to your possible path to a 1m$ Business!

In today’s letter, we’ll cover:

  • An Offer You Can’t Refuse 🔥

  • Business Idea: A Business Buying Course 📰 

  • Case Study: How Acquisition Game got to $1M in Revenue 🚀

  • Maxcareers: 5 New Marketing Jobs & Internship positions 💼

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Business Idea #387: A Business Buying Course 📰 

📝 Summary

Ever wanted to make money by buying other businesses instead of starting from scratch?

That’s exactly what Acquisition Game teaches. They’ve built a $1M+ business selling courses, workshops, and training that help people master the art of acquiring profitable businesses.

🛠️ Tools Required

  • Hosting & Domain: Bluehost

  • Website Platform: WordPress

  • Online Course Platform: Skool

  • Email Marketing: Brevo

💸 Startup Costs

I’d recommend budgeting around $950 to get rolling. Hosting & domain will cost you about $24/year, Skool (for course delivery) starts at $99/Month, and Brevo for email marketing starts at $9/month. You might also grab Notion (free to start) for planning your content and funnel. If you want faster growth, investing $20/month in an AI writing tool or running a few paid ads would help too.

🧠 Knowledge Required

To succeed, you'll need digital marketing knowledge. Our course covers:

Other:

Case Study Analysis - A Business Buying Course: Acquisition Game

What does this online business do? 🚀 

Acquisition Game is a business education platform that teaches aspiring entrepreneurs how to buy existing businesses and grow them for profit.

At its core, the business offers an in-depth course that breaks down acquisition strategies, negotiation tactics, and scaling methods.

With a proven track record and the founder’s authority in the space, Acquisition Game has built a loyal following.

Based on available data and standard course pricing in this niche, the business generated more than $1 million through course sales and related services.

How does this online business make money? 💻

The primary revenue stream comes from the flagship business buying course, which provides comprehensive training for entrepreneurs interested in acquiring businesses.

To attract and nurture leads, the website offers a free three-part email mini-course, introducing potential customers to the business acquisition process.

In addition to the main course, the business monetizes through paid workshops and advanced trainings, offering deeper knowledge for more committed students.

While not openly promoted, there is potential revenue from affiliate partnerships with tools and services recommended during the training, and possible higher-tier coaching or consulting services for serious buyers.

What has this business done well?🔥 

Several smart strategies have contributed to the success of this business:

1. Strong email capture strategy 📧📝

The business uses a free 3-part email course to attract leads and bring them into the marketing funnel.

This method not only provides upfront value but also builds trust and establishes the founder’s expertise early in the customer journey.

As subscribers engage with the free content, they become more likely to invest in the paid courses and workshops.

2. Highly optimized landing page 🖥️✅

The website features a clean, distraction-free design with a clear value proposition and prominent call-to-action buttons.

This ensures that visitors immediately understand the benefits of the course and how to get started.

Simple navigation and professional design reduce friction and increase conversion rates.

3. Authority building through credibility 🏆📰

The founder’s track record and media features are prominently showcased.

This boosts the brand’s authority and reassures potential buyers that they are learning from someone with real-world success.

Combining personal credibility with testimonials helps convert hesitant leads.

4. Effective urgency tactics ⏳🔥

By using limited-time enrollments and waitlists, Acquisition Game creates a sense of scarcity.

This strategy encourages visitors to take action promptly rather than delaying their decision, increasing course sign-ups during each launch cycle.

5. Content and SEO strategy 📝🔎

A blog and podcast expand the business’s organic reach and provide additional value to potential customers.

This content strategy not only improves search engine visibility but also establishes the brand as a thought leader in the business acquisition niche.

What this business could improve?🔥🔥🔥

Despite its success, this venture has room to grow by implementing a few key improvements:

1. Add transparent pricing 💰🔍

Currently, the website lacks visible pricing information.

While this may encourage leads to enter the email funnel, it could also create friction for serious buyers who prefer to evaluate costs upfront.

Adding at least a pricing range could filter qualified leads and reduce hesitation.

2. Introduce more social proof on the homepage ⭐🗣️

Featuring customer success stories or case studies directly on the homepage would strengthen credibility and motivate new visitors.

Real-world examples provide evidence that the course delivers results and can tip undecided leads toward purchasing.

3. Offer a lower-ticket entry product 🛒💡

Adding an affordable toolkit or guide priced between $27 and $97 could monetize visitors who are not ready for the full course.

This strategy also increases customer lifetime value by turning hesitant visitors into paying customers who might later upgrade to the full course.

4. Enhance affiliate partnerships and disclosures 🤝🔎

If affiliate commissions are part of the revenue strategy, making partnerships clearer and more formalized can build trust and potentially attract more partners.

This transparency can also ensure compliance with advertising and affiliate regulations.

The Takeaway, What We Learned 🎓

  • Strong lead magnets like free email courses can effectively nurture and convert customers.

  • Optimized landing pages with clear CTAs significantly improve conversion rates.

  • Authority and credibility are essential for selling high-ticket education products.

  • Transparent pricing and social proof reduce friction and encourage purchase decisions.

  • Diversifying offers can unlock new revenue opportunities.

Acquisition Game shows how a well-crafted online course combined with smart marketing strategies can generate serious income.

By learning from their approach and continuously improving, you too can build a profitable online business that scales with time.

New jobs to check out on MaxCareers.com 💼

If you’re not quite ready to start your own business. Take a look at the jobs below. Why not learn and practice your digital marketing skills AND get paid for it?

Before You Go 👋

Thank you for reading.

Remember, if you know someone who might like this newsletter, sharing is caring.

Also, here are some quick links you might find handy 👇️

If you are ready to get started with your own business, you’ll find everything you need here: access our Digital Marketing & Business Course, connect with like-minded entrepreneurs in our Private Online Business Community, take advantage of an Exclusive Hosting Deal, and explore new opportunities on our Careers Platform.

Bye for now,

Scott Max