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Business Idea #403, $1M from a Business Buying Course

AuthorAuthor

Ayman Houssary & Scott Max
June 12, 2025

Welcome to Business Idea #403
Grab your coffee, it’s a 2-min skim or an 8-minute read to your possible path to a 1m$ Business!

In today’s letter, we’ll cover:

  • An Offer You Can’t Refuse 🔥

  • Business Idea: A Business Buying Course 📰

  • Case Study: How Acquisition Game got to $1M of Revenue 🚀

  • Maxcareers: 5 New Marketing Jobs & Internship positions 💼

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Business Idea #403: A Business Buying Course 📰

📝 Summary

Ever thought about building a business teaching people how to buy other businesses?

That’s exactly what Acquisition Game is doing, selling a $1,999 premium course that’s already brought in over $1M. It’s a great example of how niche expertise can turn into serious revenue.

🛠️ Tools Required

  • Hosting & Domain: Bluehost

  • Website Platform: WordPress

  • Payment Processor: Stripe

  • Email Marketing: Brevo

  • Community Platform: Circle

💸 Startup Costs

I’d recommend budgeting around $700 to get rolling. The hosting & domain will cost you around $24/year, WordPress is free (but you might want a premium theme at around $50 one-time), Stripe has no upfront cost but charges transaction fees, and Brevo starts at $9/month. If you want to build a community down the line, Circle starts at $89/month. This setup gives you a clean, professional site with great conversion potential.

🧠 Knowledge Required

To succeed, you'll need digital marketing knowledge. Our course covers:

Other:

Case Study Analysis - A Business Buying Course: Acquisition Game

What does this online business do? 🚀 

Today’s case study dives into the world of buying online businesses, and how one entrepreneur built a thriving business teaching others to do just that.

Acquisition Game is a premium online course that teaches people how to confidently buy and grow existing online businesses.

By offering deep, actionable content in a focused niche, the course has attracted a loyal following and consistent sales.

With a $1,999 price tag and $1M+ in revenue, this business proves that premium education products in niche markets can be highly lucrative.

How does this online business make money? 💻

Acquisition Game makes its income through the sale of a single, comprehensive course designed for entrepreneurs and investors interested in buying online businesses.

The course offers lifetime access to 20+ hours of video lessons, downloadable transcripts, and in-depth strategies for identifying, evaluating, and financing online acquisitions.

There are no display ads or affiliate promotions on the website, the sole revenue driver is course sales.

The entire site is streamlined to lead users toward one clear conversion goal: purchasing the course for $1,999.

What has this business done well?🔥 

The success of Acquisition Game isn’t accidental.

The business employs a set of smart, focused strategies that have helped it carve out a profitable space in the education market.

1. Strong niche focus and brand positioning 🎯📚

The course is laser-focused on one specific outcome: teaching people to buy online businesses.

This sharp positioning helps it stand out in a crowded market of generic business education products.

Prospective customers instantly understand the value of the course and who it’s for.

The founder’s personal authority and 30+ years of experience further strengthen the brand’s positioning.

2. Clean, high-trust website design 🖥️🤝

The website uses professional visuals and a well-structured layout to build trust and credibility.

High-quality photography, a polished sales video, and a consistent design language signal professionalism.

This is critical when selling a $1,999 product, visitors must feel that they’re dealing with a reputable, trustworthy brand.

3. Clear call-to-action and persuasive sales copy 📝🛒

Every element on the site works toward the same goal: driving conversions.

The primary CTA (“Get Access”) is visible and compelling, with supporting copy that highlights the benefits of the course.

The sales copy thoroughly explains what buyers will learn, how the course is structured, and why it delivers exceptional value.

Social proof in the form of testimonials adds an extra layer of persuasion.

What this business could improve?🔥🔥🔥 

While this venture is already a strong business, there are several clear opportunities to expand its reach and increase revenue.

These strategies would help capture more leads, build customer loyalty, and open new income streams.

1. Introduce entry-level products 💵📗

At $1,999, the course is a significant investment.

Adding lower-priced products, such as a $99 eBook or a $199 mini-course, would enable Acquisition Game to monetize a wider segment of its audience.

These entry-level offers would also serve as a stepping stone toward the full course, helping to warm up leads and increase overall conversion rates.

Offering a value ladder increases customer lifetime value and builds trust over time.

2. Launch an affiliate program 🤝🚀

This niche is a natural fit for affiliate marketing, as many bloggers, influencers, and community leaders in the online business space regularly recommend tools and training.

Launching an affiliate program would create a scalable acquisition channel, enabling trusted partners to drive high-quality traffic and sales.

Affiliates could also introduce the brand to new audiences that organic channels can’t reach.

A strong affiliate network can become one of the most reliable and cost-effective growth levers for a business like this.

3. Develop community and live components 🗣️👥

Adding a private community (such as a forum or Discord group) and occasional live coaching sessions would significantly increase the perceived value of the course.

This would also foster loyalty and engagement among existing customers, encouraging word-of-mouth referrals and boosting retention.

Live elements build trust, create urgency, and make the experience feel more dynamic.

A stronger community presence would help position Acquisition Game as the go-to ecosystem for anyone serious about online business acquisitions.

The Takeaway, What We Learned 🎓

  • Strong niche positioning helps your business stand out and attract a clearly defined audience.

  • High-trust design and professional visuals can dramatically increase conversion rates for premium products.

  • Clear calls-to-action and persuasive sales copy are essential when selling high-ticket items.

  • Offering lower-priced products and community experiences can expand revenue streams and deepen customer relationships.

Acquisition Game shows what’s possible when you pair deep expertise with a focused, premium product.

By building trust and providing real value, the business has turned a single online course into a seven-figure revenue stream.

If you’re inspired by this story, remember, there are countless niches where similar opportunities await.

Why not start your own journey today? Start your journey at Max Business School.

New jobs to check out on MaxCareers.com 💼

If you’re not quite ready to start your own business. Take a look at the jobs below. Why not learn and practice your digital marketing skills AND get paid for it?

Before You Go 👋

Thank you for reading.

Remember, if you know someone who might like this newsletter, sharing is caring.

Also, here are some quick links you might find handy 👇️

If you are ready to get started with your own business, you’ll find everything you need here: access our Digital Marketing & Business Course, connect with like-minded entrepreneurs in our Private Online Business Community, take advantage of an Exclusive Hosting Deal, and explore new opportunities on our Careers Platform.

Bye for now,

Scott Max