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- Business Idea #394, $2,300/Mo with A Recipe Website
Business Idea #394, $2,300/Mo with A Recipe Website
Adaeze Eluba & Scott Max
May 22, 2025
Welcome to Business Idea #394
Grab your coffee, it’s a 2-min skim or an 8-minute read to your possible path to a 1m$ Business!
In today’s letter, we’ll cover:
An Offer You Can’t Refuse 🔥
Business Idea: A Recipe Website 📰
Case Study: How PinkWhen got to $2,300/month 🚀
Maxcareers: 5 New Marketing Jobs & Internship positions 💼
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Business Idea #394: A Recipe Website 📰
📝 Summary
How awesome would it be to build a website sharing your passion, like delicious recipes and creative ideas, and earn money from it?
That’s exactly what PinkWhen is doing, making money primarily through display ads.
🛠️ Tools Required
Hosting & Domain: Bluehost
Website: WordPress
SEO Research: SE Ranking
Email Marketing: Brevo
Social Media Management: Buffer
💸 Startup Costs
I’d recommend budgeting around $700 to kick things off. Here’s the scoop: The hosting and domain will cost $24/year, WordPress is free (though you might want some premium plugins too), and for ad networks like Mediavine, there’s no upfront cost! If you’re looking into email marketing, Brevo starts at $9/month. If you want to spice things up, consider a social media tool like Buffer for $18/month (3 channels) to help manage your online presence.
🧠 Knowledge Required
To succeed, you'll need digital marketing knowledge. Our course covers:
Module 1: Making Your Website → Set up a professional site with WordPress.
Module 2: Search Engine Optimization (SEO) → Rank higher on Google and drive organic traffic.
Module 4: Email Marketing → Learn how to build and engage with your audience via email.
Other:
How to run a content business: Treat Your Blog like a Business
Beginner's Guide to Social Media Marketing: How to Use Buffer
Case Study Analysis - A Recipe Website: PinkWhen
What does this online business do? 🚀
PinkWhen is an online cookbook filled with delicious ideas for every kind of meal.
On the site, visitors can find easy recipes, travel tips, crafts and printables that inspire creativity.
Read on to discover how this website makes money, the secrets behind its success, and untapped opportunities for future growth.
How does this online business make money? 💻
PinkWhen makes money via display ads managed by Mediavine.
Mediavine ensures that only relevant ads are shown to PinkWhen’s visitors.
This means that the ads are more likely to capture the attention of users, increasing the chances that they will click on them.
Every time someone clicks on an ad or views it, PinkWhen earns money.
What has this business done well?🔥
Here are the smart strategies that help PinkWhen to succeed as an online business:;
Decent Organic Traffic Using SEO Strategies 📈🔍
PinkWhen uses effective SEO strategies to bring in about 3,000 organic visitors each month.
The SEO strategies include;
Using relevant keywords to create high-quality content
Internal linking
A mobile-friendly & fast-loading website
An impressive backlink profile for search engine rankings
Engaging Social Media Presence 📸📱
PinkWhen actively connects with its audience on social media platforms like Pinterest, Facebook, and Instagram.
This draws users back to the site, increasing brand awareness.
Email Marketing ✉️🍽️
PinkWhen uses email marketing to communicate directly with its audience and create a community around the brand.
The platform attracts subscribers to its mailing list by offering free weekly recipes in exchange for sign-ups.
User-Friendly Website 🖥️✨
The PinkWhen website has a clean and easy-to-navigate layout, which improves user experience.
Visitors can quickly find what they need, whether it's a recipe or a craft idea, leading to longer visits and more page views.
What this business could improve?🔥🔥🔥
PinkWhen can position itself for long-term success by exploring the following ideas;
Address Declining Traffic 📈🔍
The big drop in website visitors (from 24k to 3k) means people aren't finding PinkWhen online anymore.
To fix this, PinkWhen can improve its SEO by focusing on the most relevant keywords and optimizing underperforming pages.
Creating new, relevant content can help attract new visitors and keep existing ones interested.
PinkWhen should also optimize its technical SEO and on-page SEO.
The Takeaway, What We Learned 🎓
Focus on SEO for More Traffic: Use good SEO methods to increase your website's traffic and improve your search rankings.
Engage on Social Media: Connect with your audience on social media platforms to boost brand awareness.
Build an Email List: Engage directly with your audience through email marketing. Offer something valuable to get people to sign up for your mailing list.
Design a User-Friendly Website: Ensure your website is easy to navigate. This keeps them on your site longer.
So there you have it, a look at PinkWhen and its tasty success in the recipe and lifestyle niche!
With delicious recipes, fun content, and a strong community, they’re not just sharing meals but also earning good money.
Ready to start your own business? The FREE course at Max Business School is a great way to kick things off!
New jobs to check out on MaxCareers.com 💼
If you’re not quite ready to start your own business. Take a look at the jobs below. Why not learn and practice your digital marketing skills AND get paid for it?
Before You Go 👋
Thank you for reading.
Remember, if you know someone who might like this newsletter, sharing is caring.
Also, here are some quick links you might find handy 👇️
If you are ready to get started with your own business, you’ll find everything you need here: access our Digital Marketing & Business Course, connect with like-minded entrepreneurs in our Private Online Business Community, take advantage of an Exclusive Hosting Deal, and explore new opportunities on our Careers Platform.
Bye for now,
Scott Max