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- Business Idea #358, $3 Million Per Year with a Prayer and Meditation App
Business Idea #358, $3 Million Per Year with a Prayer and Meditation App
Adaeze Eluba & Scott Max
March 20, 2025
Welcome to Business Idea #358
Grab your coffee, it’s a 2-min skim or an 8-minute read to your possible path to a 1m$ Business!
In today’s letter, we’ll cover:
An Offer You Can’t Refuse 🔥
Business Idea: Prayer and Meditation App 📰
Case Study: How Hallow got to $3 Million/year 🚀
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Business Idea #358: Prayer and Meditation App 📰
📝 Summary
An app that helps people strengthen their faith while also bringing in $3 million a year. Sounds like a dream, right?
That’s exactly what Hallow is doing. It’s a Christian meditation and prayer app that blends tech with spirituality, offering guided prayers, meditations, and even celebrity-led sessions.
🛠️ Tools Required
App Development: Fiverr or Upwork (or Flutter if you’re a developer)
Hosting & Domain: Bluehost
SEO Research: SE Ranking
Email Marketing: Brevo
Community Engagement: Circle
💸 Startup Costs
I’d recommend budgeting around $4,000 to launch an app like this. Creating and publishing the app would take a huge part of the budget. The rest will go to hosting & domain for about $24/year, an SEO tool like SE Ranking is $65/month, and email marketing with Brevo starts at $9/month. If you’re short on budget, you can start lean with a no-code tool like Glide ($60/Month) before investing in a custom app.
🧠 Knowledge Required
To succeed, you'll need digital marketing knowledge. Our course covers:
Module 1: Making Your Website → Build a WordPress landing page to test demand.
Module 2: SEO → Rank for prayer and meditation-related keywords to drive organic traffic.
Other:
Case Study Analysis - Prayer and Meditation App: Hallow
What does this online business do? 🚀
Hallow is an app designed for Christians and Catholics that focuses on prayer and meditation.
It features a large library of guided prayers, meditations, and reflections, making it easy for users to support their spiritual journey.
Whether users want to pray the Rosary, meditate on Bible verses, or listen to calming Bible stories at bedtime, Hallow offers something for everyone.
A standout aspect of Hallow is its collaboration with prominent figures in the Christian community, such as actors, theologians, and religious leaders.
This makes the experience more personal and relatable.
In today's newsletter, we’ll explore how Hallow generates an impressive $3 million annually and what contributes to its success.
We’ll also highlight opportunities for continued growth.
How does this online business make money? 💻
Hallow uses a varied revenue model that includes a freemium offering and merchandise sales.
The free trial lasts for 7 days and lets users explore all the app's features.
After the trial, users can choose to subscribe for $9.99 a month or $69.99 a year.
When they subscribe, they gain access to extra features like advanced meditation sessions, customizable prayer experiences, seasonal community challenges, and unique voices from the Christian community.
This risk-free trial helps users try the app without any commitment.
Hallow also sells various merchandise in its online store.
Prices for merchandise start at around $1.49 for die-cut stickers and go up to $12.99 to $14.99 for mugs.
Clothing items, like t-shirts and hoodies, range from $16.99 to $49.99, depending on the product.
What has this business done well?🔥
Hallow is easily the most popular prayer app out there thanks to some impressive strategies it uses such as;
Strong SEO for Organic Traffic 🔍📈
Hallow attracts about 1.3 million visitors each month through effective search engine optimization (SEO).
This includes using targeted keywords to improve website content, which helps it rank higher in search results.
The app also has a helpful blog with valuable articles and strong backlinks from reputable sites, boosting its credibility.
Compelling Website Copy 📝🎨
Hallow’s website features clear and engaging text that highlights the benefits of the app.
It uses visuals, like eye-catching images and icons, to make it easy for visitors to navigate different prayer types, meditation options, and unique features.
This design helps potential subscribers quickly understand the app's value.
Unique Features 🌟🎭
One of Hallow's standout features is the chance to pray alongside well-known figures like Mark Wahlberg and Fr. Mike Schmitz, making the app feel special and engaging.
The gift card feature also allows users to share the app with friends and family, expanding its reach.
Social Proof 👍📰
Hallow effectively uses social proof by displaying testimonials from happy users alongside logos of trusted platforms like Forbes.
Positive reviews help attract new subscribers, and this mix of testimonials and media mentions builds trust and credibility, encouraging more people to join.
Community Building 🤝🏡
Hallow focuses on community by offering seasonal challenges, such as those during Advent and Lent.
These challenges encourage users to come together for prayer and reflection, strengthening their connections and increasing loyalty.
Email Marketing Using Daily Quotes 📩💬
Hallow uses email marketing to send daily quotes to subscribers, keeping users engaged and encouraging them to use the app regularly.
By providing consistent value through these emails, Hallow builds its relationship with users and keeps them informed about new features and offerings.
What this business could improve?🔥🔥🔥
Hallows's journey as an online business is incredible, however, it can set itself up for long-term growth by considering these ideas;
Localized Versions for Global Reach 🌍🗣️
To grow its user base around the world, Hallow can create versions of the app tailored for different regions.
This involves translating the app into various languages and adjusting the content to match the cultural practices of each area.
By appealing to diverse audiences, Hallow can attract users from different countries and backgrounds, which will enhance its global presence and create a more inclusive community.
The Takeaway, What We Learned 🎓
Focus on SEO: Use search engine optimization to help increase your visibility online. By incorporating targeted keywords and creating valuable content, you can attract more visitors to your site.
Create Clear and Engaging Content: Ensure your website has clear and engaging text, along with attractive visuals. This makes it easy for visitors to understand what you offer and encourages them to explore further.
Address User Needs: Listen to your audience and provide content that meets their specific needs. Tailoring your offerings helps build a stronger connection with your users.
Create Unique Features: Make your product customizable to greatly improve user satisfaction. Including options like gift cards is a great idea to encourage referrals and expand your audience. Unique features attract and retain users.
Use Social Proof: Display testimonials from satisfied customers and endorsements. Positive reviews can build trust and encourage new users to join your community.
Foster Community: Encourage users to participate in group activities. This can strengthen their connections with each other and enhance loyalty.
Utilize Email Marketing: Send regular updates or valuable content through email. This keeps your audience engaged and promotes conversion.
Hallow found financial freedom and built a helpful solution for believers.
Who knew that one could build something so profitable from their deepest beliefs Well, now you know!
Ready to launch your own solution? The FREE course at Max Business School can guide you.
New jobs to check out on MaxCareers.com 💼
If you’re not quite ready to start your own business. Take a look at the jobs below. Why not learn and practice your digital marketing skills AND get paid for it?
Before You Go 👋
Thank you for reading.
Remember, if you know someone who might like this newsletter, sharing is caring.
Also, here are some quick links you might find handy 👇️
If you are ready to get started with your own business, you’ll find everything you need here: access our Digital Marketing & Business Course, connect with like-minded entrepreneurs in our Private Online Business Community, take advantage of an Exclusive Hosting Deal, and explore new opportunities on our Careers Platform.
Bye for now,
Scott Max