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- Business Idea #392, $5,000/Mo with a Scheduling Software
Business Idea #392, $5,000/Mo with a Scheduling Software
Adaeze Eluba & Scott Max
May 20, 2025
Welcome to Business Idea #392
Grab your coffee, it’s a 2-min skim or an 8-minute read to your possible path to a 1m$ Business!
In today’s letter, we’ll cover:
An Offer You Can’t Refuse 🔥
Business Idea: A Scheduling Software 📰
Case Study: How Calday got to $5,000/month 🚀
Maxcareers: 5 New Marketing Jobs & Internship positions 💼
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Business Idea #392: An AI-Powered Logo Generator 📰
📝 Summary
Ever thought about creating an appointment scheduling tool that businesses can’t resist?
That’s exactly what Calday is doing, raking in revenue from its $10/month premium plan while offering a free version.
🛠️ Tools Required
Hosting & Domain: Bluehost
Scheduling Software: WordPress + Custom Plugin
Email Marketing: Brevo
SEO Tools: SE Ranking
Advertising Platform: Google Ads
💸 Startup Costs
I’d recommend budgeting around $2500 to get started. The hosting & domain will run about $24/year, a solid SEO tool like SE Ranking is around $65/month, and Brevo starts at $9/month. Investing in some initial content creation or targeted ads could also be smart for faster traction. I'd suggest allocating a bit for some starter campaigns on Google Ads, as for the rest of the budget, it’ll surely go to developing the tool itself.
🧠 Knowledge Required
To succeed, you'll need digital marketing knowledge. Our course covers:
Module 1: Making Your Website → Get your WordPress site up and running.
Module 2: Search Engine Optimization (SEO) → Drive organic traffic to your site.
Module 4: Email Marketing → Set up an email marketing account.
Other:
Social Media Marketing Basics: How to Create a Social Media Strategy
Google Ads for Beginners: How to Run Google Ads Step by Step
Case Study Analysis - A Scheduling Software: Calday
What does this online business do? 🚀
Calday is a free appointment scheduling software that makes booking easy for businesses.
The software includes features that help prevent common problems like double-booking and missed appointments.
Read on to discover how Calday makes money, why it’s a successful online business, and what it can do to improve.
How does this online business make money? 💻
Calday makes money mainly through its subscription plans.
The platform offers two options: a free plan and a premium plan.
The free plan lets users access basic features at no cost, allowing them to experience the platform's benefits without any financial risk.
The premium plan costs $10 per month and gives users access to advanced features for complex scheduling.
Calday also supports non-profit organizations and schools by offering discounts of up to 50% on the premium plan.
What has this business done well?🔥
Let’s check out the factors contributing to Calday’s success as an online business.
User-Friendly Platform 🖥️✨
Calday has a simple and easy-to-use platform that lets users handle appointment scheduling easily.
This increases user satisfaction, thereby encouraging retention and referrals.
Free Plan Option 💰👍
By offering a free plan, Calday attracts new users and allows them to try out the features without any cost.
This makes it easier for them to experience value before upgrading.
Great Features for Users 🎨🔔
Calday includes helpful features like customizable booking pages, automated reminders, personalized booking pages, and automated reminders.
Together, these features improve the client experience and set Calday apart from competitors.
24/7 Customer Support 📞🌍
Calday offers support around the clock, ensuring users can get help whenever they need it.
This builds trust and increases client loyalty.
Affordable Premium Plan 💵📈
The premium plan is reasonably priced and provides advanced features that support growing businesses.
This mix of affordability and valuable tools encourages users to upgrade, boosting Calday’s revenue.
Discounts for Non-Profits and Students 🎓🤝
Calday gives discounts to non-profit organizations and students, making the service more accessible to these groups.
This expands Calday's customer base and improves its reputation.
What this business could improve?🔥🔥🔥
To thrive in the long term, Calday can explore the following ideas;
Improve Organic Traffic 🚀📈
Calday currently sees low organic traffic of about 400 visits per month.
To increase this number, Calday should improve its search engine optimization (SEO) by using relevant keywords, building backlinks, and optimizing its technical SEO.
In addition to SEO, investing in pay-per-click (PPC) advertising can bring in immediate traffic.
Enhance Social Media Presence 📱🤝
Calday can grow further by boosting its presence on social media platforms.
Sharing regular updates can encourage interaction and help build a community around the brand.
In addition, creating targeted social media ads can also help reach new audiences.
The Takeaway, What We Learned 🎓
User-Friendly Platform: Make your platform easy to use so customers can navigate it without trouble. This to happier users who come back.
Offer a Free Trial: Attract new customers by giving them a free plan or trial. This lets them try your service risk-free, increasing the chances they'll upgrade later.
Highlight Useful Features: Include features that set your service apart. These make the user experience better.
Provide 24/7 Support: Offering support around the clock builds trust and keeps clients loyal.
Offer Affordable Pricing: Create reasonable pricing plans that provide good value.
Make It Accessible for Everyone: Offer discounts to make your service more available and to help grow your customer base.
Today's insightful case study shined a spotlight on Calday.
If you're feeling inspired by their story and ready to explore building your own venture, you can take the first step by learning the fundamentals with our free course at Max Business School.
New jobs to check out on MaxCareers.com 💼
If you’re not quite ready to start your own business. Take a look at the jobs below. Why not learn and practice your digital marketing skills AND get paid for it?
Before You Go 👋
Thank you for reading.
Remember, if you know someone who might like this newsletter, sharing is caring.
Also, here are some quick links you might find handy 👇️
If you are ready to get started with your own business, you’ll find everything you need here: access our Digital Marketing & Business Course, connect with like-minded entrepreneurs in our Private Online Business Community, take advantage of an Exclusive Hosting Deal, and explore new opportunities on our Careers Platform.
Bye for now,
Scott Max