Business Idea #393, $84K/Mo Selling Daylight Glasses Online

Welcome to Business Idea #393
Grab your coffee, it’s a 2-min skim or an 8-minute read to your possible path to a 1m$ Business!

In today’s letter, we’ll cover:

• An Offer You Can’t Refuse 🔥

• Business Idea: Daylight Glasses 📰 

• Case Study: How Ra Optics got to $84K/month 🚀 

• Maxcareers: 5 New Marketing Jobs & Internship positions 💼

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Business Idea #393: Daylight Glasses 📰 

📝 Summary

Ever wondered if you could build a business around helping people see better, whether they're crushing workouts or battling screen fatigue?

That's the focus of RA Optics. They're selling specialized eyewear designed for peak performance and digital well-being. 

[Full Case Study + Business Link Below] ⬇️

🛠️ Tools Required

• Hosting & Domain: Bluehost

• E-commerce Platform: WordPress + WooCommerce

• Payment Processor: Stripe

• CRM Software: HubSpot

• Email Marketing: Brevo

💸 Startup Costs

I'd recommend budgeting around $1000 to get this vision-enhancing store up and running. The hosting & domain will cost about $24/year, setting up WooCommerce is free, but you'll need Stripe for payments (transaction fees apply). A basic CRM to manage customer interactions might start around $20-$50/month, and a robust email marketing platform will be in the $9/month range if you use Brevo to start building your community. Allocate the rest towards initial marketing and potentially some sample inventory

🧠 Knowledge Required

To build a business like this, you'll need a solid understanding of e-commerce, customer relationship management, and targeted marketing. Our course covers:

• Module 1: Making Your Website → Setting up your online store with WordPress.

• Module 4: Email Marketing → Nurturing your customer base.

• Module 3: Web Analytics → Understanding your customer behavior.

Other:

• E-commerce Marketing Training Course: Learn an Introduction to E-commerce Marketing (HubSpot Academy)

• CRM (Introduction to CRM with HubSpot)

Case Study Analysis - Daylight Glasses: RA Optics

What does this online business do? 🚀 

Today, we're focusing our lens on RA Optics, a company dedicated to optimizing vision for peak performance and digital well-being.

Let’s discover how they've carved a niche in the eyewear market by addressing the specific needs of athletes and those navigating the digital age, and stay tuned as we dissect their revenue streams, success strategies, and potential for future expansion.

How does this online business make money? 💻

This online business generates income through the direct sale of specialized eyewear designed to enhance vision for specific activities and digital use.

Their revenue model centres on providing high-performance lenses and frames that address the needs of athletes and individuals seeking relief from digital eye strain.

The store optimises its earnings by emphasizing the scientific research and technological advancements behind its products.

They use detailed product descriptions and high-quality visuals to showcase the benefits of their eyewear.

This online store focuses on a niche market, allowing it to position itself as an expert and command premium pricing.

Their approach to revenue generation combines product innovation with targeted marketing to reach a specific customer base.

What has this business done well?🔥 

1. Product Functionality 🚀🌟

This online store has truly impressed with its dedication to providing specialized eyewear that genuinely makes a difference.

The clarity and reduced strain experienced while using their glasses, particularly during long hours of screen time, are remarkable.

Their expertise in the science behind their lenses shines through, giving confidence in the product's effectiveness.

2. Beginner-friendly website 🤖🤳

The website is well-organised and informative, clearly explaining the benefits of each lens type and helping customers choose the right eyewear for their needs.

The detailed product descriptions and testimonials further enhance the buying experience, making it easy to understand the value proposition.

What this business could improve?🔥🔥🔥 

1. Advanced systems 🤖⚡

One untapped opportunity for this online eyewear business is to leverage AI-powered personalized lens recommendations based on lifestyle and specific needs.

Imagine users answering a detailed questionnaire about their daily activities and receiving AI-driven suggestions for the optimal lens type and coatings.

Another avenue for growth lies in creating augmented reality (AR) virtual try-on experiences that allow customers to see how different frames look on their faces in real-time via their smartphones or webcams.

2. Diverse Service delivery 🛍️🧼

For extra income streams, they could explore offering premium lens cleaning and care subscriptions, providing customers with recurring revenue opportunities beyond initial eyewear purchases.

Additionally, they could develop branded merchandise like performance eyewear cases and cleaning cloths, further increasing brand awareness and generating additional sales.

The Takeaway, What We Learned 🎓

• Focus on solving a specific problem for a defined audience. Identify a niche market with particular needs and tailor your products or services to address those pain points effectively.

• Clearly articulate the value proposition of your offerings. Ensure your website and marketing materials effectively communicate the unique benefits and advantages of your products or services.

• Invest in high-quality product presentation and information. Use professional visuals and detailed descriptions to build trust and help customers understand the value they will receive.

• Explore opportunities for recurring revenue streams. Consider offering subscription services or complementary products that can generate ongoing income from your customer base.

• Leverage technology to enhance the customer experience. Investigate how innovations like AI and AR can personalize interactions and provide added value to your customers.

This specialized online eyewear business, RA Optics, demonstrates the power of focusing on a specific niche and providing high-quality, scientifically backed products.

Their commitment to addressing the unique visual needs of athletes and digital users has allowed them to command a premium position in the market.

If you're inspired by their journey, maybe it's time you launched your own online business too!

New jobs to check out on MaxCareers.com 💼

If you’re not quite ready to start your own business. Take a look at the jobs below. Why not learn and practice your digital marketing skills AND get paid for it?

• Social Media Content Creator / Videographer Internship (Remote)

• Social Media Intern (Summer 2025 / Remote)

• Social Media Research Intern (Remote)

• Content Marketing Intern (Remote)

• Social Media Marketing Intern (Remote)

Before You Go 👋

Thank you for reading.

Remember, if you know someone who might like this newsletter, sharing is caring.

Also, here are some quick links you might find handy 👇️

If you are ready to get started with your own business, you’ll find everything you need here: access our Digital Marketing & Business Course, connect with like-minded entrepreneurs in our Private Online Business Community, take advantage of an Exclusive Hosting Deal, and explore new opportunities on our Careers Platform.

Bye for now,

Scott Max