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Funnel Friday #1, Jewelry Brand That Sells Without Saying Much

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Ayman Houssary & Scott Max
May 23, 2025

🚨🚨 New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in maxfunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.

Basically GIFTING you a machine to make money for free. All you do is copy-paste.

As a thank you for reading these emails.

I hope this new format will help you launch your business as easily as possible.

Feedback on this new email format is welcome, just reply to the email.

Welcome to Funnel Friday #1
Grab your coffee — it’s a 2-min skim where we show you how to rebuild a high-converting system in under an hour.

This week, we’re breaking down a clean, high-converting funnel used by premium eCommerce brands. No discounts. No pressure tactics. Just smart layout, strong visuals, and a simple flow that turns cold traffic into customers.

You’ll get the full funnel, email sequence, ad setup, and a monetization plan, everything you need to launch or sell this funnel by the end of the day.

🧱 The Funnel Structure: Simple. Focused. Proven.

We rebuilt a collection-style funnel with a soft product showcase, perfect for brands that want to look premium and convert browsers with elegance.

🔹 Hero Section: A clean product grid. Let visuals do the work.
🔹 Product Cards: Clear images, names, and short descriptions, no pressure.
🔹 Product Pages: Reviews, gifting badges, optional engraving, confidence builders.
🔹 Exit Intent Popup: Offers a gentle nudge (10% off or free shipping) without disrupting the flow.

✅ No homepage distractions
✅ No long forms
✅ Just products, styled like a luxury catalog

🎯 Use this structure if you’re selling:

  • Jewelry or accessories

  • Fashion items, skincare, or minimalist products

  • Anything where aesthetics and perceived value matter

Build it here → MaxFunnels.com

🧠 Tactics That Make This Funnel Work

Here’s what separates this from a basic product page:

1. Minimal Copy = High Perceived Value

Luxury products speak through design, keep the text short and clean. Let photos + layout elevate your brand.

2. Collection First, Not Product First

Sending traffic to a collection page increases browsing time, which boosts purchase intent and retargeting performance.

3. Subtle Trust Builders

Badges like “Free Returns” or “Ships in 24H” placed beneath product images add silent credibility, without overwhelming the page.

4. No Aggressive Popups

You want curiosity to lead the experience, not friction. Let visitors explore first, then offer a bonus only after a while.

✉️ Abandoned Cart Email Sequence (Copy/Paste-Ready)

💬 Email 1: Reminder (2h after abandon)
Subject: Forget something?

“Looks like you left something behind. We saved your cart so you don’t have to start over.”

💬 Email 2: Reconnect (24h later)
Subject: Still deciding?

“If you’re still thinking it over, here’s a closer look at what makes it special…”

💬 Email 3: Final Nudge (48–72h later)
Subject: Just a heads up, still available (for now)

“We only keep carts active for a few more hours. Need help? Just hit reply.”

✅ Add product image, button to recover cart, and optional small incentive (gift wrap, free shipping, etc.)

🎥 Ad Creation Tip (No Fancy Studio Needed)

The original ad from PDPAOLA used:

  • Soft lighting

  • Slow-motion close-up of the product being worn

  • A single-line headline:

“Explore signature pieces crafted to stand alone in their elegance.”

You can recreate this using your phone + natural light.

Want AI help? Try AdCreative.ai to generate ad visuals and copy fast — it’s great for DTC and ecommerce brands.

💡 Monetization Idea: Sell This Funnel to Local Brands

Using this funnel to create your own brand is not the only way. You can actually sell it to existing brands in the market.

Use this funnel as a demo or starter package when pitching:

  • Jewelry stores

  • Boutique fashion shops

  • Artisans on Etsy or Instagram

Here’s the pitch:

“We create premium sales funnels that make your brand feel high-end — without needing a big budget or discount campaigns.”

You can easily charge $1,000+ for this build-out — especially if you include the email setup and ad visuals.

✅ Build It Yourself or Pitch It Today

Before You Go 👋

Thanks for reading this week’s Funnel Friday.

📦 You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.

Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.

Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.

Here are a few quick links you might find useful 👇

See you next week,
Scott Max