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- Funnel Friday #2, The Pet Funnel That Calms & Converts
Funnel Friday #2, The Pet Funnel That Calms & Converts
Ayman Houssary & Scott Max
May 30, 2025
🚨🚨 New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in maxfunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.
Basically GIFTING you a machine to make money for free. All you do is copy-paste.
As a thank you for reading these emails.
I hope this new format will help you launch your business as easily as possible.
Feedback on this new email format is welcome, just reply to the email.
Welcome to Funnel Friday #2
Grab your coffee — it’s a 2-min skim where we show you how to rebuild a high-converting system in under an hour.
This week, we studied the ad and landing page behind TheraPet, a calming diffuser for dogs that prevents indoor peeing by reducing anxiety.
You're getting the rebuilt funnel that lets you replicate this product, resell the system to pet brands, or launch something similar yourself.
🧱 The Funnel Structure:
The structure is straightforward and relies on highlighting a pain point that pet owners share.
🔹 Hero Section: Headline that names the problem (“Stop Indoor Peeing Fast”), plus a 1-sentence solution
🔹 Product Benefits: Emotional triggers (peace of mind, no more accidents)
🔹 Proof: Video testimonials + vet trust badges
🔹 Offer Section: Bundle pricing + limited-time urgency
🔹 CTA: Learn More → Add to Cart → Checkout
🛠 Build it fast → MaxFunnels.com
🧠 Tactics That Make This Funnel Work
Here are some interesting tactics used in this funnel:
1. Lead with the Frustration
The ad opens with a relatable pain point:
“We tried training, crates, pee pads… nothing worked.”
It speaks to dog owners who’ve been through it all.
2. Video-First Selling
It doesn’t tell you — it shows you.
A short TikTok-style video highlights the product in use + problem being solved.
3. Social Proof & Calm Authority
Badges like “Vet Recommended” + real reviews make the brand feel legit — not gimmicky.
4. Simple Landing Page Flow
No distractions. One product. Clear copy. Visual benefit focus.
✉️ Abandoned Cart Email Sequence (Copy/Paste-Ready)
Instead of just reminding, let’s rebuild desire and eliminate doubt:
Email 1: Reminder + Reinforcement (2h after abandon)
Subject: Your dog’s peace of mind is still waiting
“We saved your cart in case you got distracted. TheraPet works by calming your dog through natural pheromones, so they don’t need to act out.”
Email 2: Address Doubt (24h later)
Subject: Does it really work? Here’s what dog parents say
Add 2-3 short testimonials or a video. Reframe uncertainty as shared experience.
Email 3: Offer Reentry (48h later)
Subject: Still available, and still risk-free
Mention refund policy or first-time discount. Make it safe to try.
✅ Add product image, estimated delivery time, and social proof in each email.
🎥 Ad Style You Can Copy
Here is the ad style that you can use for inspiration:
Platform: Facebook / Instagram
Style: UGC-style vertical video (reel or TikTok look)
Hook: “The thing all dog parents should know about dogs peeing indoors…”
Visuals:
Show the problem (dog peeing indoors)
Show frustration
Show solution: diffuser plugged in, clean floor
Overlay text like: “Finally stopped the accidents after 3 days”
🛠 Use AdCreative.ai or even CapCut + phone footage to recreate this flow.
💡 Monetization Idea
Here are some ideas you can use to monetize this funnel.
1. Your Own Product Brand
Use this exact funnel to launch a pet calming product or similar single-product store.
2. Affiliate Marketing
Find affiliate programs for calming sprays, diffusers, or dog training tools — then plug them into this funnel and earn commissions.
3. Sell to Pet Brands
Pitch this funnel to:
Small pet shops
Etsy sellers
Amazon-only sellers needing better DTC
Dog trainers who want to offer their own line
💬 Your pitch:
“I can build you a high-converting funnel like TheraPet’s — including ad scripts and follow-up emails. You keep 100% of the sales.”
💰 Pricing: $1,000–$2,500 per funnel package.
✅ Build It Yourself or Pitch It Today
Before You Go 👋
Thanks for reading this week’s Funnel Friday.
📦 You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.
Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.
Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.
Here are a few quick links you might find useful 👇
See you next week,
Scott Max