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Funnel Friday #3, A Sleep Product Funnel That Solves a Noisy Problem
Ayman Houssary & Scott Max
June 06, 2025
🚨🚨 New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in maxfunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.
Basically GIFTING you a machine to make money for free. All you do is copy-paste.
As a thank you for reading these emails.
I hope this new format will help you launch your business as easily as possible.
Feedback on this new email format is welcome, just reply to the email.
Welcome to Funnel Friday #3
Grab your coffee — it’s a 2-min skim where we show you how to rebuild a high-converting system in under an hour.
Snoring is a deeply personal, and incredibly disruptive, problem. People lose sleep, relationships suffer, and yet, most available solutions feel gimmicky or uncomfortable.
Today, we’ll be studying HoneX, a brand that takes a direct approach with its sleek anti-snoring mouthpiece to solve this problem.
🧱 The Funnel Structure:
This funnel removes friction from every step of the journey. No clutter, no popups, just a single message: “We can help you sleep again.”
🔹 Headline: Instantly calls out the pain: "Stop Snoring Fast"
🔹 Credibility Stack: Testimonial quotes, clinical mentions, return policy
🔹 Video Demo: Shows product in use (relatable + proof it’s real)
🔹 Guarantee: Bold 60-day money-back CTA
🔹 Checkout Flow: Clean, distraction-free layout
✅ One CTA
✅ No upsell distractions
✅ Direct path to purchase
🛠 Build it fast → MaxFunnels.com
🧠 Tactics That Make This Funnel Work
This funnel is effective because it doesn’t try too hard. It respects the visitor’s pain, shows the solution clearly, and creates trust quickly, all while avoiding over-complication.
1. Embarrassment-Based Hook
Snoring is something people are ashamed of, and this funnel doesn’t overexplain. It says:
“Here’s a silent fix that just works.”
2. Instant Credibility
Trust is crucial when individuals are using something in their mouths while they sleep. Therefore, they present several arguments to support this point, like: “Clinically proven.”
3. Guarantee Framing
The 60-day return policy isn’t hidden in the footer, it’s up front, reducing friction before objections arise.
4. No-Friction Purchase Flow
No upsells, no distractions. Just watch → click → buy.
And they even support it by offering scientific report:
✉️ Abandoned Cart Email Sequence (Copy/Paste-Ready)
The follow-up flow plays with tone and trust. It uses humor, customer stories, and a strong guarantee to bring shoppers back without being pushy.
Email 1: Reminder with Humor (2h after abandon)
Subject: Still snoring?
“We saved your cart — just in case your partner hasn’t yet smothered you with a pillow. 😉”
+ Product image + return policy reminder + button (CTA)
Email 2: Objection Handling (24h later)
Subject: But does it really work?
“Fair question. Here’s what other snorers had to say…”
+ Add 2-3 testimonials
+ CTA to return to cart
Email 3: Risk-Free Close (48–72h later)
Subject: Try it for 60 nights. No risk.
Emphasize refund policy and results timeline (“you’ll know by night 3”)
+ Motivational CTA
🎥 Ad Style You Can Copy
Their ad doesn’t rely on flashy editing, and that’s exactly why it works:
It shows the problem and introduces the solution. No drama. Just proof.
Platform: Facebook / Instagram
Format: Vertical video (iPhone-style)
Script structure:
Problem: “I tried earplugs, sleeping on the side, nose strips… nothing worked.”
Product in use: “Just pop this in before bed.”
Result: Peaceful sleep, happy partner
Text overlay: “Clinically proven. 60-day guarantee.”
🛠 Use AdCreative.ai or shoot with a phone and natural light.
💡 Monetization Idea
You’ve got multiple plays with this funnel, all backed by a huge pain point and evergreen demand.
1. Your Own Product Funnel
Private-label a similar anti-snoring device and launch your own brand with this exact funnel template.
2. Affiliate Marketing
Find an affiliate program for sleep or snoring products — and plug it into this funnel to start earning commission passively.
3. Client Funnel Package
Pitch this system to:
Sleep aid brands
Snoring solution companies
Amazon sellers lacking a DTC funnel
Your pitch:
“I can build you a funnel like HoneX’s, complete with ad scripts, landing page, and follow-up emails, so you’re not just relying on Amazon.”
💰 Charge $1,000–$2,000+ for the full setup.
✅ Build It Yourself or Pitch It Today
Before You Go 👋
Thanks for reading this week’s Funnel Friday.
📦 You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.
Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.
Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.
Here are a few quick links you might find useful 👇
See you next week,
Scott Max