Meet Vee Rae and Karla Midwood two moms with a creative spark and a shared problem: they struggled to find just the right tools to organize their busy lives and make their homes feel special.

They wanted calendars, to-do lists, and wall art that weren't just useful but also beautiful and personal.

However, everything they found in stores was either too generic or too expensive.

Frustrated yet inspired, they decided to begin designing their own solutions.

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As they shared their creations with friends and family, the feedback was overwhelmingly positive.

It wasn't just Vee and Karla who were looking for these kinds of products; it turned out there was a whole community of people searching for the same thing.

This realization was the spark that ignited their business idea.

They thought, "If we need this, maybe others do too. Let's share our designs with the world".

And so, LittleHaloj was born.

They started small, using their personal savings to set up a website.

They had to learn everything from scratch… from how to make a website to how to market their products online, which we teach for free at Max Business School.

It was a steep learning curve, and the balance between their new business and family life was a challenge.

But their passion for design and their belief in their products kept them going.

Doubts and challenges were constant companions in their journey.

There were moments when it seemed like they weren't making progress, and the fear of failure loomed large.

But each challenge was met with determination.

When they encountered a problem, they sought out solutions, learned new skills, and pushed forward.

Their families were a huge support, cheering them on every step of the way.

Gradually, LittleHaloj began to gain traction.

They even achieved an insane growth in organic traffic, which we will discuss in the case study.

Their unique, customizable printables started to attract attention on platforms like Etsy and through their own website.

They focused on creating designs that spoke to their customers' desires for organization and beauty in their daily lives.

As their customer base grew, so did their confidence.

They were no longer just two moms trying to solve their own problems; they were business owners making a real impact.

Case Study Analysis
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What does this online business do? 🚀

Let's talk about a special kind of business today.

Imagine a place online where you can find creative and good-looking stuff to print out like calendars, art for your walls, or even to-do lists.

This place is all about helping you make things that are just right for you, using just your printer at home.

This business is doing well, making over $7,000 every month!

They sell their printable designs on their own website, on a popular site called Etsy, and a few other places too.

Stick around because we're going to dive into how they do it, what makes them so special, and how they've figured out the perfect way to share their printables with people everywhere.

How does this online business make money? 💻

So, how does this business keep their success story going month after month?

It's all about reaching people where they are and offering them something valuable.

Let's break it down into three main ways:

First up, Etsy sales.

Etsy is a popular online shop where people sell handmade items, vintage goods, and yes, printables too.

This business has set up shop here, offering a wide range of printable designs.

From planners that help you organize your week to beautiful art you can hang on your wall, they've got it all.

Next, they've got their own website.

A place filled with ideas, tips, and, of course, their printable products.

They didn't limit themselves to merely selling printables on their website; instead, they expanded their offerings to include educational content related to their niche.

Lastly, let's talk about TeachersPayTeachers (TPT).

If you haven't heard of it, TPT is a marketplace where educators can find and share resources to help each other teach better.

With TPT, the featured business taps into a community of millions of educators, offering them resources to make their teaching more effective and fun.

What has this business done well?🔥

Let's figure out why this printable business is doing so well.

There are a few big reasons they're a hit with people who love printables.

Significant Increase in Organic Traffic:

The growth in their traffic is remarkable, moving from 3,141 to 107,472 monthly visitors in a year.

This consistent rise in numbers suggests that they're not just getting lucky, but they're attracting more people regularly.

This kind of growth is often the result of effective search engine optimization (SEO), engaging content that meets user needs, and a strong presence on social media platforms.

It indicates that they're providing value that keeps users coming back and sharing with others.

Competitive Pricing Strategy:

By setting their prices in line with competitors, the business ensures it remains one of the top options for customers seeking value at a good cost without sacrificing quality.

This pricing strategy helps in retaining existing customers while attracting new ones looking for the best deals in printables.

Impactful Blog Presence:

The blog's role in driving traffic cannot be overstated.

With the blog ranking number 1 for over 800 keywords and drawing in 25,000+ organic visitors from those rankings alone, it's clear they've mastered content creation.

This success likely stems from offering helpful, relevant, and timely content that addresses the specific interests and needs of their target audience, enhancing SEO and establishing the brand as an authority in its niche.

Multiple Payment Options:

Offering a variety of payment options caters to the global market's diverse preferences, reducing friction in the checkout process and potentially increasing conversion rates.

This inclusivity in payment methods ensures that no sale is lost due to a lack of payment convenience, accommodating customers' differing needs and preferences.

Diverse Product Range:

Their ability to cater to multiple needs and events with their product range is a significant factor in their success.

This diversity not only broadens their market appeal but also increases the likelihood of cross-sales and repeat purchases.

Customers are more likely to return to a store that has consistently provided them with products that meet their varying needs, whether for specific events, organizational tasks, or creative projects.

What this business could improve?🔥🔥🔥

Leveraging Social Media for Increased Traffic:

Social media is a goldmine for businesses looking to boost their visibility and engagement.

By creating a stronger presence on platforms like Instagram, Pinterest, and Facebook, the business could tap into vast networks of potential customers.

Paid advertising on these platforms can also be highly effective, targeting users based on their interests, behaviors, and previous interactions with similar content.

Engaging with the community through regular posts, stories, and interactive content can drive both earned (organic) and paid traffic back to their website and Etsy store, increasing sales opportunities.

Implementing Cross-Selling and Upselling Strategies:

Currently, the business is missing out on the chance to increase the average order value through cross-selling and upselling.

By recommending related products or upgrades at the point of sale, they can enhance the customer's purchase experience while boosting their revenue.

For instance, if a customer is buying a printable planner, suggesting a complementary set of printable stickers or an upgrade to a premium planner version could be very appealing.

These strategies not only increase immediate sales but also improve customer satisfaction by offering more value.

Utilizing Discounts and Freebies:

Discounts and freebies are a tried and tested method to attract new customers and reward loyal ones.

Offering a first-time buyer discount, seasonal sales, or bundling products at a reduced price can encourage hesitant shoppers to make a purchase.

Similarly, providing freebies, such as a free printable with the first order or access to exclusive content for returning customers, can enhance the perceived value of buying from them.

These strategies not only drive sales but also help in building a loyal customer base that feels valued and is more likely to return and make future purchases.

The Takeaway, What We Learned 🎓

• Drive Traffic with SEO and Content: A significant increase in organic traffic shows the importance of SEO and engaging content. A strong online presence and valuable content are key.

• Price Competitively: Aligning prices with competitors without sacrificing quality helps attract and retain customers.

• Utilize a Blog: A blog that ranks well for relevant keywords can greatly increase traffic, establishing your brand as a trusted authority.

• Offer Multiple Payment Options: Catering to various payment preferences can enhance the customer experience and potentially boost sales.

• Diversify Offerings: A wide range of products meets different customer needs, encouraging repeat business.

• Engage on Social Media: A stronger social media presence can drive additional traffic and engagement.

• Implement Cross-Selling and Upselling: These strategies can increase average order values and improve customer satisfaction.

• Use Discounts and Freebies: Attract new customers and reward loyalty to build a community of returning buyers.

Today, LittleHaloj is a thriving business, making quite a lot of money monthly.

But for Vee and Karla, the real success is in the reviews and messages from customers who share how much their designs have added to their lives.

So let's take a moment to wholeheartedly applaud and commend them for their remarkable achievement, dedication, and unwavering commitment 👏

Before You Go 👋

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Bye for now,

Scott Max