Meet Nick English, a writer from the big city of New York.

Nick had a big idea about growing up.

He thought that being an adult wasn't just about getting older or having a job.

It was also about making smart choices, especially in what clothes and shoes to wear.

Nick loved shoes, especially boots for men, but he had a problem.

He couldn't find any good websites that talked about men's boots in a way that was really helpful.

But Before diving further into this inspiring tale of success, let's give a shout-out to our sponsor: 

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After giving it a lot of thought, Nick made up his mind to tackle this problem on his own.

He started a blog called Stridewise, all about men's footwear.

This blog is a special place where Nick talks about everything to do with boots.. not just how they look, but why they're made that way and what makes a good boot.

Nick's blog turned into something big;

As planned, the blog became a place where people learned how to choose the right boots, the kind that show you're smart and understand good style.

Nick's blog achieved success through his genuine passion for his niche, which we’ll talk about in the case study.

He also used different ways to make money from his blog.

He got paid when people bought shoes he recommended, and he also made money from multiple other sources.

Nick's entrepreneurial journey is a good example of the skills we teach at Max Business School for free.

He used smart ideas and worked hard to make his dream of a great shoe blog come true.

Stridewise is more than a blog, it's a guide for people who want to make good choices in what they wear.

Case Study Analysis
(Available Free Until: 31/01/24)

What does this online business do? 🚀

We're diving into a remarkable business today, a blog centered on men's footwear that's making impressive strides in the digital world.

It's a specialized platform delivering insights, trends, and reviews exclusively on men's shoes.

The fascinating part? This blog has mastered the art of monetization, consistently earning 5 figures per month.

It stands out as a prime example of turning a niche passion into a profitable venture.

Stay with us as we unravel the secrets behind its financial success and the impact it has in the men's fashion world.

How does this online business make money? 💻

How does a blog about men's footwear generate impressive earnings every month?

It's through a mix of diverse revenue strategies:

Affiliate Commissions: By linking to shoes they review or recommend, the blog earns a commission for every purchase made through these links.

On-Site Ads: The site features advertisements that generate revenue each time a visitor views or clicks on them, providing a steady income stream.

YouTube Ads: Their YouTube channel, filled with engaging shoe-related content, also brings in money through ads displayed on their videos.

Pixel Sharing: They collaborate with other businesses by hosting tracking pixels on their site, gathering user data and earning from this unique partnership.

What has this business done well?🔥

Simplified Website Navigation:

The genius of their website lies in its simplicity.

With just five menu elements and a search bar, the site is incredibly user-friendly.

This straightforward design makes it easy for visitors to find what they're looking for without feeling overwhelmed, enhancing the overall user experience, and encouraging longer site visits.

Genuine Niche Passion:

The blog's focus on men's footwear is based on a real passion, not just a business decision.

Nick, the face behind the blog, showcases his extensive collection of boots, which is a proof of authenticity and enthusiasm.

This genuine interest resonates with the audience, building trust and credibility.

It's evident that Nick doesn't just write about footwear, he lives and breathes it, creating content that's both informative and engaging.

Email List Building:

Recognizing the power of direct communication, Nick has placed a strong importance on growing an email list.

By providing an attractive incentive, exclusive access to an article detailing the top deals on high-quality footwear, he successfully motivates visitors to subscribe to his newsletter.

This strategy not only helps in building a loyal reader base but also provides a direct channel for future marketing and engagement efforts.

Diversification into Related Niches:

Expanding beyond just footwear, the blog now also delves into bags, denim, and jackets & outerwear.

This diversification is a smart move as it broadens the blog's appeal to a wider audience without straying too far from its core expertise.

It taps into the overall lifestyle of its target demographic, offering more comprehensive content and appealing to readers' varied interests in men's fashion.

What this business could improve?🔥🔥🔥

Expanding Social Media Presence:

Currently active on Instagram and YouTube, the blog has significant potential to broaden its social media reach.

For instance, leveraging Pinterest could be a game-changer.

Given Nick's success with his popular YouTube channel, which boasts over 87K subscribers, expanding into Pinterest or other platforms won't be difficult for him.

Check out his channel and support his journey to 100K subscribers: Stridewise - YouTube

Call-to-Action (CTA) Buttons:

The way readers interact with online content has evolved; most people tend to scan rather than read in detail.

Therefore, the blog's CTA buttons play a crucial role in conversion rates.

Currently, the CTAs blend in with the site's overall color scheme, which might cause them to go unnoticed.

By redesigning these buttons to stand out more, perhaps through contrasting colors or more prominent placement, the blog can significantly improve its user engagement and click-through rates.

This simple yet effective tweak can lead to higher conversions, whether that's in terms of sales, newsletter sign-ups, or social media follows.

The Takeaway, What We Learned 🎓

• Keep Your Website User-Friendly: A simple, easy-to-navigate website is crucial. Make sure visitors can find what they need without any hassle. This increases engagement and time spent on your site.

• Fuel Your Business with Passion: Genuine interest and passion in your niche resonate with your audience. It builds trust and makes your content more relatable and engaging.

• Grow Your Email List: Direct communication with your audience is vital. Offer something valuable to encourage email sign-ups. This builds a loyal community and a direct marketing channel.

• Diversify Your Content: Expanding your topics while staying true to your core theme can attract a broader audience. This approach keeps your content fresh and appealing.

• Enhance Your Social Media Strategy: Utilize various social media platforms to reach a wider audience. Tailor your content to each platform to maximize engagement and drive traffic to your main site.

• Optimize Calls-to-Action: Make sure your CTAs stand out and are easy to find. This can significantly increase conversions, whether for sales, sign-ups, or follows.
  

Don't forget to check out the blog we analyzed in this edition: Stridewise

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max