Meet Skyler Chase, a really creative guy from Los Angeles, California.

Skyler had a big dream: he wanted to be his own boss and do something awesome with social media.

His path to success was full of hard work, big ideas, and never giving up.

But Before diving further into this inspiring tale of success, let's give a shout-out to our sponsor: 

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Skyler started an exciting online project called Social Savvy to chase his dream.

This wasn't just any business.

It was all about making super fun videos that people loved to watch and share on TikTok and Instagram.

Skyler's idea was to create videos that were not just good, but amazing and really connected with people.

What made Social Savvy special was how they did things.

They provided a complete package for setting up and handling their clients' social media accounts.

They also explain to them how they do things and provide assistance through a chat on Discord.

They also worked with famous influencers to make their videos more popular and impactful, as we will see in the case study.

Skyler also taught people how to make their own great videos through courses on a website called Udemy.

This clever way of doing things made Social Savvy really stand out.

Skyler's smart thinking and hard work helped his business shine in the busy world of digital marketing.

Skyler's story is a bit like what we teach for free at Max Business School.

It shows that if you have the right skills and you really try, you can make your business grow.

Case Study Analysis
(Available Free Until: 07/02/24)

What does this online business do? 🚀

Today, we're looking at an interesting business that's really good at something special.

They're experts in making fun and catchy videos for TikTok and Instagram Reels.

This isn't just about making any videos; they know how to make videos that people really love to watch and share.

Guess what? This business is doing great!

They make about $8,116 every month.

That's a lot, especially when you think about how many other businesses are trying to do the same thing.

They're doing something right to stand out and make that much money in the busy world of digital marketing.

What's their secret? How do they keep making awesome videos that people can't stop watching?

We're going to find out more about what they do and why they're so successful.

How does this online business make money? 💻

This business is all about making cool videos for TikTok and Instagram.

But they didn't stop there!

Now, they have a special monthly deal that includes TikTok, Instagram, YouTube, and Facebook. Let's see what they offer:

12 Fun Videos: They make 12 videos every month.

Film Anytime: They come and film at your place whenever you need.

Cool Music and Styles: They use popular songs and video ideas.

Post on Many Sites: They don't just make videos; they also put them on different social media.

See How You're Doing: Every month, they show you how many people are watching your videos.

Help Chat: You can talk to them on Discord if you need help.

Work with Influencers: They can connect you with famous people to help your brand.

They also teach. They have two courses on Udemy: one for TikTok and one for Instagram.

These classes help you learn to make your own videos and get organic followers.

What has this business done well?🔥

Let's explore why this business is doing so well:

Great Website:

First off, their website is really well made.

It's got interesting videos right on the home page that look like they're playing on a smartphone, but it still works fast and smooth.

They got a B rank on GTmetrix, which tests how good websites are, and a performance score of 85%.

This means their website isn't just nice to look at, but also super quick and easy for people to use.

Lots of Good Reviews:

They have over 3,500 reviews for their courses, and they're all verified.

This is a big deal because it shows that lots of people have taken their courses and really liked them.

When you see so many good reviews, it makes you trust the courses more and think they're worth trying.

Social Media Presence:

Even though their social media is kind of average, they do have an Instagram account with more than 11,000 followers.

Here, they show off the projects they've worked on.

Having lots of followers and cool content on Instagram helps people see what they can do and gets more people interested in their services.

Big Names and Trust:

They've worked with some big names in the industry and have even been featured in The New York Times.

This is important because it shows they're trusted and respected.

When a business gets noticed by big channels like that, it means they're doing something really special, and people should pay attention to them.

What this business could improve?🔥🔥🔥

There are some good ways this business could use to make even more money and get more people to know about them:

Start Running Ads:

We noticed they don't seem to be running any ads.

Using ads or sponsoring a business newsletter could really help them.

Ads can reach a lot of people quickly, especially those who might not know about this agency yet.

Sponsoring a newsletter is also a smart move because it can introduce them to people who are already interested in marketing and social media.

This way, they can show off their services to the right crowd.

Improve SEO:

Their website doesn't get much traffic from SEO, which means not many people are finding them through Google searches and other search engines.

SEO, or making your website more noticeable on search engines, might seem a bit unusual for this kind of business, but it's actually really useful.

They could add a section on their website with case studies. These are stories about how they've helped their clients.

By using the right words that people are searching for, they can make their website come up more in searches.

This is great because it brings in people who are specifically looking for what they offer.

The Takeaway, What We Learned 🎓

Great Website: A well-made, fast website attracts and keeps visitors.

Positive Reviews: Lots of good reviews boost trust and interest in your services.

Social Media Presence: Use platforms like Instagram to showcase your work and grow interest.

Big Name Endorsements: Recognition from industry leaders adds credibility.

Advertising and Sponsorship: Running ads and sponsoring content can increase visibility.

SEO Matters: Improving your website's SEO can draw in more targeted traffic.

In this edition, we revealed and explored the ins and outs of Social Savvy. Visit their website to get a closer look at everything we've talked about in this newsletter.

Before You Go 👋

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Bye for now,

Scott Max