Case Study 👉 How YOU Can Bring Home $10K Per Month with A Menswear Blog

The Scott Max Newsletter

In Partnership with Jungle Tales

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $10,000

• A unique approach to fulfilling customer needs by leveraging expertise.

• A roadmap to build your own online business.

But first, let me introduce our partner for this email,

What does this online business do? 🚀

In this captivating edition of our newsletter, we introduce an exciting online venture that takes the art of men's dressing to unprecedented levels of sophistication.

This menswear blog is the ultimate destination for everything you need to know about men's suits.

It generates $10K per month and transforms men's approach to formal wear by equipping them with essential knowledge.

This knowledge is delivered through “lessons” which are blog posts and video content on Suit basics, Dress codes and even buying guides.

Stay tuned as we take a deep dive into how this blog generates income, its success strategies, and the exciting opportunities it can explore for future growth.

How does this online business make money? 💻

This menswear blog implements a strategic approach towards revenue generation.

Its revenue model incorporates a blend of Advertising revenue, Affiliate income, and Paid Brand Collaborations.

Let’s delve into the specifics of how each of these components works;

Advertising Revenue

This blog partners with Raptive, an advertising network for lifestyle blogs, to display ads on its pages.

The advertising network handles the process of selling ad space and delivering relevant ads to the website.

The website earns revenue based on factors like Cost-per-impression (how many times the ad is viewed) or clicks on the ads.

In addition to display ads, this website generates revenue through direct advertisements from brands.

This involves forming partnerships or directly reaching out to brands to display their ads on the website.

Affiliate Income

This menswear blog participates in affiliate programs offered by various retailers and brands.

These programs allow the website to earn a commission when customers make a purchase through an affiliate link placed on the website.

These affiliate links are placed within buttons and embedded in clickable images, usually in the form of brand logos.

The blog maximizes its affiliate income by incorporating visually appealing elements that encourage readers to click on the links and make a purchase.

Paid Brand Collaborations.

This menswear blog collaborates with brands to create sponsored content like articles, reviews, or guides featuring the brand’s products.

It also collaborates with brands on various projects, such as creating exclusive content, with financial compensation.

What has this business done well?🔥

This menswear blog drives financial success by attracting and engaging visitors through effective strategies and optimizing users’ browsing experience.

Now, let’s explore each strategy in detail;

High-Quality Content

This menswear blog successfully attracts and engages its target audience by creating and consistently publishing high-quality content.

The content could be in the form of informative articles, guides, blog posts, and resources related to men's suits.

High-quality content offers valuable information, engages the audience, and builds trust.

As a result, the blog attracts a loyal following that is more likely to convert, leading to increased revenue.

Website and Search Engine Optimisation

This menswear blog implements SEO best practices such as keyword research, on-page optimization and backlink building to improve its website’s visibility.

These strategies enable it to attract 145K monthly visits to its website organically.

The website is also well-structured, easy to navigate and has a commendable performance.

It is optimised with swift page load speed, mobile responsiveness, and an intuitive layout.

User Journey & Conversion Optimisation

This menswear blog features a “Start Here” function that acts as a guide for users, directing them to the most essential information they need to get started.

This approach helps to simplify information overload, making it easier for users to navigate through the website and find the information they are seeking.

The blog also utilizes this dedicated page to optimize conversions.

It achieves this by employing clear calls-to-action (CTAs) and effectively showcasing the value that users can attain by taking the desired action.

What this business could improve?🔥🔥🔥

By incorporating the following strategies, this menswear blog can broaden its audience, boost user engagement, drive revenue growth, and establish itself as a prominent player in the men's fashion industry.

They include;

The Elevate and Engage strategy

This strategy focuses on elevating a brand's online presence and engaging with its target audience across various platforms.

By implementing this strategy, this menswear blog can improve its social media performance on Instagram and YouTube.

The elements of the elevate and engage strategy encompass;

• Content excellence tailored to each platform

• Consistent branding

• Multi-channel promotion

• Audience engagement

• Data-driven optimization

• Collaboration and partnerships

Expansion of E-commerce Store

This menswear website's store currently lacks functionality as it only features one item and no customer reviews.

To improve its store and generate more revenue, it needs to increase product variety and expand product offerings.

It can help to add exciting features like suit customization options, running special offers or discounts and offering a streamlined checkout process.

In addition, encouraging customers to leave reviews can build trust and credibility, influencing potential customers to make a purchase.

The Reveal, check this online business out for yourself 👀

We are excited to reveal to you the intriguing business that was analyzed today which is Suits Expert, founded by Alexander Stoicoff.

Suits Expert was founded in 2016 by Alexander, a seasoned SEO expert with a deep-rooted passion for empowering men with fashion knowledge.

He was determined to address the prevalent issue among men when it came to suits and harmonizing them with other ensembles.

He studied Men's style in Rome and has spent over a decade meticulously refining his expertise in the domain of men's formal wear.

Today, he actively engages in guiding men towards discovering the perfect formal wear through his comprehensive menswear blog.

The Takeaway, What We Learned 🎓

• By creating and consistently publishing high-quality content, Suits Expert is able to attract its target audience and a loyal following that is more likely to convert.

• Website and Search Engine Optimisation enables Suits Expert to attract 145K monthly organic traffic, maintain search engine visibility, and ensure a seamless website experience for visitors.

• User Journey and Conversion Optimisation is important to ensure a positive user experience, increase user engagement, and drive them to take action. Suit Expert utilizes a “Start Here” feature and optimized CTAs to achieve this.

• The Elevate and Engage strategy can effectively improve a brand's online presence and boost engagement with its target audience across various Social media platforms.

• Optimize E-commerce Offerings by expanding product variety, incorporating exciting offers and customer reviews.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max