Case Study👉 How YOU Can Earn $100K+ Yearly as a Realtor Using SEO

The Scott Max Newsletter

In Partnership with 1440

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A real estate website earning at least $100K per year.

• How this business uses lead generation to earn passive income.

• A guide to help you develop your own business.

But first, let me introduce our partner for this email,

1440

News Without Motives.

Experience unbiased news with 1440, the daily newsletter read by millions worldwide. Curated from over 100+ sources, it covers everything from culture and science to sports, politics, and business—in just a five-minute read each morning, and it's completely free.

What does this online business do? 🚀

In today's newsletter, we'll be taking a close look at a thriving real estate business earning $100,000/year which is a go-to for anyone looking to buy or sell waterfront property in New Hampshire.

The business makes it easy for potential clients to find their dream waterfront property from a wide range of listings on its website.

Visitors can search for properties by waterbody, town, or even recent price changes or open houses as well as land for sale, new construction homes, and multi-family properties.

But it's not just about the listings. The website also offers resources for buyers and sellers, including a VIP buyer program, information on the home buying process, and property tax rates in NH.

In the next section of this newsletter, we’ll analyse how this business makes money.

How does this online business make money? 💻

This real estate website generates income by closing deals and charging commissions on successful transactions. 

The business has a team of licensed real estate agents who are responsible for representing clients in real estate transactions.

On the website, visitors can search for properties and find a list of properties that match their criteria, along with information about the agent representing each property.

Visitors can then contact the agent to request more information or schedule a viewing.

The website provides a marketplace for real estate agents to advertise their properties, and receive leads from interested buyers.

In return, the website generates revenue through referral fees/commissions on successful transactions which is its second income source.

Overall, this real estate website generates income through commissions on successful deals closed directly with clients and referral fees earned by connecting potential buyers with other real estate agents.

What has this business done well?🔥

Now that we understand this company's revenue model, let's examine the unique strategies that drive its success within the competitive real estate industry. They include;

Local SEO

For a real estate business with most of its properties in one geographical location, local SEO is a key factor for promoting the website’s visibility and reach.

The website optimizes its website for local search using relevant keywords, which increases its visibility in search engine results pages for queries relating to properties in New Hampshire.

It ranks on the first page of search results by targeting both long and short-tail keywords that are closely related to its niche.

Local SEO benefits this website in many ways including—Improved website traffic and lead generation, improved credibility and trust, and a competitive advantage.

Lead Generation Optimization

This business optimises lead generation on its website by offering a VIP Buyer Program that allows visitors to sign up for a personalized home search and receive email alerts when new properties that match their criteria are listed.

When a visitor signs up for this program, their contact information is shared with a real estate agent who then contacts them to discuss their home search needs.

Also, the site offers a Home Valuation tool that allows visitors to estimate the value of their current home.

When a visitor submits their information for a home valuation, their contact information is shared with a real estate agent who then contacts them to discuss their home-selling needs.

Together, these strategies ensure that potential clients remain in contact with the business during their search for a new property or property buyer.

In addition to the VIP Buyer Program and Home Valuation tool, the website also offers additional resources and information for both buyers and sellers. These resources are shown in the images below.

These offers help the website attract a diverse range of visitors thereby providing a steady stream of leads for the business as well as revenue.

Extensive Listings

This website offers a wide range of properties for buyers to choose from, including lakefront homes, riverfront homes, and oceanfront homes, as well as new construction, multi-family homes, and land for sale.

These diverse listings cater to different budgets and preferences—increasing the likelihood of attracting potential clients.

This large quantity of high-quality properties helps to establish the business as a credible and trustworthy source of real estate services while providing more options for potential clients.

User Experience

This website features a design that is easy to navigate and visually appealing which makes a great first impression and can help build trust with visitors.

Information on available properties is easy to find as well as details on the buying and selling process.

The website also provides an account sign-up option enabling visitors to create accounts with the business.

This option provides users with a personalized experience, allowing them to save their search preferences, view saved properties, and receive alerts for new listings that match their criteria.'

In return, it benefits the website by increasing user engagement, lead generation, and providing data for business decisions.

Platform Strategy

This business uses the platform business model to connect real estate agents with potential clients and to facilitate the exchange of information about available properties.

By offering a platform for other realtors to upload their listings, this business continues to expand its network of real estate professionals and provides a wider range of properties to potential clients.

This helps to create a more robust marketplace and strengthens its position within the real estate industry.

What this business could improve?🔥🔥🔥

Develop a Social Media Strategy

This business should leverage social media platforms like Facebook, Instagram, TikTok and YouTube to connect with potential customers and build brand awareness.

While it currently has no recent activity on its Facebook and Youtube accounts, it could adopt regular posting of engaging content to increase its reach.

It can also use social media to showcase client testimonials and promote its VIP buyer program.

According to Assemblo, a social media strategy is important to increase brand awareness and consumer trust as opposed to inconsistent messaging that confuses and disengages an audience.

Create a Content Marketing Plan

According to Hubspot, consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.

Creating valuable and informative content such as blog posts, e-books, and infographics can help this business establish itself as an industry expert and attract more traffic to its website.

With a monthly organic traffic of less than 2,000, this website could benefit from putting out content other than listings.

Improve Testimonials

By displaying testimonials visibly on the home page, this business can give visitors an immediate sense of confidence in the business.

It can be an effective way to build trust, provide social proof, increase credibility, and save time converting website visitors.

Another thing that can be considered is the use of video testimonials, which can be more engaging and personal.

The Reveal, check this online business out for yourself 👀

We’re thrilled to let you know that the insights we uncovered in today’s newsletter are from a business called Experience Homes Group founded by Link Moser.

Link’s first experience with real estate began when he was invited to join a neighbour’s real estate company at age 20.

With a background in marketing and web design, he built a website for the company and handled its online marketing operations.

At that time, he encountered some client queries that he was unable to satisfy, so he resorted to referring such leads to other agents in exchange for a referral fee upon closing.

This was the system that birthed the idea for his platformed real estate website.

His real estate agency has grown to include other agents while he continues to build real estate websites and enjoy the marketing process.

The Takeaway, What We Learned 🎓

• Local SEO is important because it helps a business to be visible to the potential clients within its geographic region who are actively searching for its services.

• Lead generation can be optimised by using interesting offers like the VIP buyer program and the Home valuation tool that Experience Home Group uses.

• Offering quality and extensive content is important for a business because it helps establish the business as a trusted source while providing clients with many options, making them more likely to find what they need.

• Focusing on user experience is a powerful way to keep visitors engaged on a website, reduce bounce rates, and improve conversion rates. The use of personalized options like signing in, gives users access to exclusive features while providing retargeting opportunities for the business.

• A platform strategy can provide several benefits to a business including increased network effects, improved scalability, enhanced customer engagement, expanded revenue streams, and increased competitive advantage.

• Developing a social media strategy can lead to increased brand awareness, improved customer engagement, increased website traffic, improved search engine visibility, and enhanced reputation management.

• Adopting a content marketing strategy is beneficial for establishing expertise, increasing website traffic, improving search engine visibility, enhancing brand reputation, and improving lead generation.

• Displaying social proof helps a potential client quickly establish trust in a business upon visiting its website.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max