Case Study👉 How YOU Can Earn $13K/Mo With A Bilingual Food Blog

Author

Ayman Houssary
November 23, 2023

The Scott Max Newsletter

In Partnership with MosaLingua

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

  • A monthly revenue of $13K/Mo

  • The impact of introducing a new language to your website

  • A guide to build your own business

But first, let me introduce our partner for this email,

🔥 MASTER 10 LANGUAGES FOR A LIFETIME – 98% OFF! 🔥

Elevate your language game with MosaLingua – the revolutionary app that cracks the code to fluency in 10 languages! 🚀🌐

🧠 Learn a language without wasting time thanks to a cognitive science-backed method

🎧 Leverage Multimedia magic: Flashcards, dialogues, videos, audio stories, YouTube, Netflix and more...

🤖 Achieve fluency faster: Speak with an AI-powered virtual tutor 27/7

🌟 BLACK FRIDAY EXCLUSIVE: A mind-blowing $5,000+ value, now yours just $99! 🎁💰

No subscriptions, just a lifetime passport to linguistic excellence! Hurry – offer expires Nov. 27th, 11:59 pm EST. 🕛✨

What does this online business do? 🚀

Today's newsletter adventure takes us into the heart of a culinary wonderland.

Imagine a blog dishing out Global and Brazilian goodness, raking in a sweet $13,000 every month!

Yep, it's real, and it's delicious.

This blog isn't just recipes; it's a vibe, budget-friendly, healthy, and making life a flavor-packed party.

Low-carb dinners? Check.

Rich desserts? Double-check.

So, who's behind this mouthwatering madness?

Stick around, and let's uncover the tasty secrets together.

How does this online business make money? 💻

Time to unveil the secret recipes behind the dollar signs.

Let's kick things off with Ads, and not your run-of-the-mill ones, enter the enchantment of Mediavine.

To our seasoned subscribers, hang in there.

We're extending a warm welcome to newcomers on this culinary journey, and we want everyone on the same page.

Let's demystify some online business terms that might be a bit puzzling for some of you.

We're talking about display ads. You know those banners on websites?

They’ve got those too, thanks to Mediavine.

Clicks and views on these ads bring in the cash, simple math.

Moving on to Affiliate Marketing.

Ever had a friend recommend a cool product? Same vibe here.

The blog suggests stuff, you click, buy, and they get a small cut. Simple, right?

And now, the YouTube appetizer.

It might not be a blockbuster, but hey, 4.81K subscribers, 212 videos, and nearly a million views isn't too shabby.

It's an extra dash of income, a little bonus on the side.

In a nutshell: Ads, suggesting products, and a bit of YouTube action. That's the financial game plan.

What has this business done well?🔥

The success of this blog can be attributed to a compelling combination of factors that set it apart from the competition.

Let's explore the reasons behind their triumph:

Bilingual Brilliance:

They made a smart move, started in English, added Portuguese, and voila!

After incorporating the new language, they went ahead and updated their domain and theme as well.

Traffic shot up, as Ahrefs data shows.

It's like turning on a new flavor switch.

We've seen it work for others (in our previous case studies, like SaltMoney, gaining visibility with a translation plugin.

And hey, StazioneLuce, more languages might mean more cash.

It's a language strategy, plain and simple.

Traffic Marvel:

Their traffic isn't just numbers; it's a result of smart SEO and top-notch content.

Quality matters, and they're not just throwing recipes around, they're diving into nutrition details.

It's not just a blog; it's a content powerhouse.

Social Symphony:

Social media isn't an afterthought; it's a strategic symphony.

YouTube takes the stage as a secondary monetization source, a narrative we've explored before.

Then comes Instagram, adorned with almost 16k followers and 1467 posts, a visual feast for their audience.

Pinterest, with its 37.3k followers and a monthly dance of 1.5M views, is not just a platform; it's a stage for their culinary artistry.

They aren't just on these platforms; they're owning them.

Web Wonder:

Their website isn't just simple and clean; it's a sleek kitchen where every digital chef feels at home.

CTAs, colored to stand out, aren't just buttons; they're vibrant invitations.

The web design isn't just aesthetics; it's creating a digital ambiance.

And guess what? It's not just about looks; it performs like a champ, scoring an A in GTmetrix's speed test for a speedy and seamless user experience.

Precision Page:

Precision matters in the kitchen, and they get it.

That's why they added a conversions page, it's the secret ingredient for getting things just right.

It's not just about measurements; it's about cooking perfection.

What this business could improve?🔥🔥🔥

There are several opportunities that this website could implement to improve their strategy and increase revenue and/or leads:

Revamp Newsletter Strategy:

The current approach to newsletter subscriptions might need a dash of creativity.

How about offering a free downloadable e-book featuring a curated selection of their top recipes as a tempting incentive?

This not only adds value for subscribers but also boosts the effectiveness of their newsletter strategy.

Recipe Subscription Box:

Take the culinary experience offline.

Introduce a subscription box service where subscribers receive curated, unique ingredients along with exclusive recipes from this blog every month.

It not only adds an element of surprise but also provides an opportunity to showcase partnerships with quality food brands.

This isn't exactly a novel concept; HelloFresh has been on top of it for years.

Their Q3 financial reports, complete with the announcement of a €150M share buy-back program, serve as solid proof of its success.

Recipe E-Commerce:

Consider turning some of their popular recipes into an e-commerce opportunity.

Offering downloadable, beautifully designed recipe cards or even exclusive cooking guides for a small fee could open up a new revenue stream.

People love having a tangible, well-presented version of their favorite recipes.

The Reveal, check this online business out for yourself 👀

Behind the culinary tapestry of EasyAndDelish stands Denise Browning.

She’s a Brazilian-born lawyer turned culinary maven.

After moving to the U.S. in 2002, Denise honed her culinary skills at Le Cordon Bleu and transitioned from full-time motherhood to a culinary instructor.

In 2012, she laid the foundation with FromBrazilToYou.org, specializing in Brazilian cuisine, relying on sponsored posts for revenue.

In 2016, Easy and Delish was born, embracing global cuisines, English and Portuguese languages, and a focus on healthy cooking.

Driven by her multicultural family and audience demand, Denise's journey through 11 years of blogging has been a flavorful mix of highs and lows, culminating in the culinary haven we know as EasyAndDelish.

Cheers to Denise Browning, the culinary architect behind the scenes!

The Takeaway, What We Learned 🎓

  • Multilingual Mastery: Unleash the power of language. Begin with one, expand to many. It's not just words; it's a strategic move for diverse connections.

  • Quality Over Quantity: Smart SEO, rich content. It's not just a blog; it's a content powerhouse, prioritizing depth over breadth.

  • Social Brilliance: Beyond presence, it's a strategic game. Dominate platforms, add extra flavor with YouTube.

  • Digital Oasis: More than a website, it's a sleek kitchen, vibrant invitations, and top-notch performance.

  • Precision in Presentation: In the kitchen and online, precision matters. Add a conversions page for the recipe of perfection.

  • Revitalize Newsletter Magic: Infuse creativity, offer a downloadable delight. It's not just a list; it's about adding unique value.

  • Culinary Subscription Journey: Extend the experience offline. Curate ingredients, offer exclusive recipes, a proven success, à la HelloFresh.

  • Recipe Alchemy in E-Commerce: Transform recipes into commerce. Downloadable, beautifully designed, a tangible, revenue-generating version of favorites.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

  • WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

  • SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

  • Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

  • Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

  • Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

  • Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

  • Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

You decide what's next! ⏭️

Cast your vote for the content you'd like to see next:

Login or Subscribe to participate in polls.

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor: MosaLingua

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max