Case Study👉 How YOU Can Earn 15K/Mo With A Passive Income Blog

The Scott Max Newsletter

In Partnership with Motion

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

📢 Exciting News! We added a new section "You decide what's next!". Pick what you want to read in tomorrow's newsletter, and we'll deliver it straight to your inbox. Be sure to read till the end to cast your vote! 🗳️

Now, let’s get to the good stuff you'll see in this email:

• A thriving online business making a steady income.

• Unique techniques enable this business to stand out in its niche and achieve success.

• A step-by-step guide to setting up a business for yourself!

But first, let me introduce our partner for this email,

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Master the art and science of creative strategy

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⚡Creative strategy templates
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Who is this newsletter for:

👉 DTC and ecom creative teams looking to build their data skills
👉 Heads of growth who want to increase their creative skills
👉 CMOs who want to build effective creative performance teams

Every week, you’ll get new growth & creative cheat codes used by top DTC and ecom brands. New issues are sent every Sunday.

What does this online business do? 🚀

Our focus this week is on a small-scale blog that has done well to provide valuable information about blogging.

Really surprising to know that the blog generates $15,000 on average a month.

We will have an analysis of how the blog has gained such success and the method behind managing the blog as a whole.

As well as figure out the opportunities that this online business can employ to improve its services and marketing.

How does this online business make money? 💻

Looking at an old income report the blog published, its general growth is attributed to a few factors.

The blog has done a good job through its affiliate marketing strategy to make an extra income.

Here the blog recorded less than $2,000 commission from the product-based company Amazon.

The blog acted as the middle-person, by placing Amazon Affiliate links within blog posts in the hope of making a sale of the product(s) on offer.

This is but one of two ways the blog makes a steady income of cash every month.

According to the blog’s latest records, its monthly income has increased by a lot compared to then.

Much of this is attributed to the niche blog’s affiliate marketing strategy, which mainly comes from the Amazon Affiliates program.

This niche blog also speaks very highly of its advertising network, Ezoic.

Through this advertising network, the blog has managed to secure decent revenue to get to their current income.

The use of the Ezoic modern artificial intelligence improves the overall website layout while providing users with high-priced advertisements.

What has this business done well?🔥

Much of this niche blog’s success is owed to the following points:

Content relevance:
A strong positive about the blog is its content material.

Website visitors can certainly find loads of informative material on the blog that can give them more knowledge in terms of blogging and the particulars around it.

The blog does not have a lot of posts published, however, the few that are on the website are very practical and give a good commentary on the focus topic.

Under the projects tab are case studies that the blog carries out on the other blogs it is growing.

Here the blog flexes its muscles by proving that the founder is not all talk but action.

This a great way to show website viewers your expertise in managing blogs into lucrative money-making machines.

Advertisement network:
As mentioned before, the blog has employed a very common practice in most online businesses of partnering with an advertising network.

This was a good idea mainly because it generated monthly revenue and drove traffic to the blog.

A brief study on Ezoic showed that the advertising network is very reliable to web owners looking to generate revenue from its existing audience and drive more traffic.

The pros of it involve no set-up fee, no contracts, big data analysis, advertisement placement control and of course high earnings.

What this business could improve?🔥🔥🔥

Here are some areas the blog can improve on:

Promote popular blog posts:

The blog has put together a few blog posts that have some potential to scale up and gain traction for the blog.

Experienced bloggers carry out data analytics to monitor the progress of each post and category, to utilize it for its full potential.

This is a great way to create social media content, expand popular topics into more posts and specialize in it across email newsletters.

A simple strategy like this can attract more readers primarily because it is based on a proven popular post that your targeted audience enjoys.

The blog has witnessed a flat trend in terms of traffic volume according to Ahrefs metrics.

This is a clear indication that the blog has not done a good job of promoting its content, especially its most trending posts.

Website appearance:

Sadly this online business has, to a large extent, neglected the overall appearance of the website.

There are many reasons why website appearance is vital.

The blog’s website has a fairly appealing layout, however, the outdated blog posts, missing pages with error codes and all-white plain look can definitely work against the appearance.

By adding a few colours, eye-catching buttons and regularly updating posts the blog can witness a rise in traffic numbers.

The Reveal, check this online business out for yourself 👀

This week we analyzed a business blog that has a lot of potential, called Yoyao.

It specializes in educating users about making passive income through blogging.

With the help of blog posts and case studies users can access helpful content on how to start and monetize their online business.

It was founded by an Internet Entrepreneur, whose main focus is on SEO, affiliate websites and digital marketing.

He has a portfolio of niche websites monetized by affiliate commissions, display ads, or a combination of both.

Providing SEO, niche websites, digital marketing, and branding services for clients to achieve top-of-mind awareness that leads to revenue.

The Takeaway, What We Learned 🎓

⦁ When designing the appearance of the website consider simple colours to lift the overall look.

⦁ Provide content that can help the web viewer, and cater to their specific intent.

⦁ Popular advertising networks can be very beneficial to brand awareness, website appearance and revenue.

⦁ Frequently update blog posts to make them applicable to current developments and give users a sense of professionalism.

⦁ To increase monthly earnings, invest time into affiliate marketing of software and subscription-based services, rather than once-off commission-based products.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max