Case Study👉 How YOU Can Earn $15K/Mo with an Insurance Niche Site

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly income of $15,000

• A user-focused growth strategy

• A comprehensive guide to establishing your online business.

But first, let me introduce our partner for this email,

What does this online business do? 🚀

In today’s edition of this thrilling newsletter, discover yet another innovative online venture that is transforming the way people buy insurance online.

This online business provides a fast and convenient way for its clients to purchase various types of insurance and generates $15,000 per month from doing so.

This platform simplifies the insurance buying process by allowing users to obtain insurance quotes quickly and easily without the need for extensive personal information.

It works with top-rated insurance companies to provide competitive quotes and coverage options.

Excitingly, you will discover the intricate details about the business model and revenue streams that power this innovative platform in the following sections of this newsletter.

As well as potential growth opportunities, untapped segments, and innovative services that could propel this venture to new heights.

Read on to discover the identity of this online business which will be revealed in a dedicated section further ahead.

How does this online business make money? 💻

This insurance business generates revenue primarily through affiliate marketing.

On its website, visitors can find information and resources about various insurance products.

Within these informational pages, there are affiliate links to insurance providers or other relevant companies.

When a visitor clicks on these affiliate links and subsequently signs up for a service, this insurance business earns a commission from the affiliate partner.

What has this business done well?🔥

This insurance business has established a robust business model and employed noteworthy techniques to enhance its conversions and expand its customer base.

Now, let's examine them in greater detail.

Delivering A Unique Value Proposition

This insurance business combines its one-of-a-kind service with educational resources, creating a unique value proposition that empowers customers and ensures customer satisfaction.

By offering a streamlined and efficient online platform, it saves clients time and effort in obtaining insurance coverage.

It caters to individuals who prefer a self-service approach and want to bypass traditional methods that involve agents or lengthy paperwork.

The emphasis on speed and simplicity sets it apart from other insurance providers.

Additionally, this business provides educational resources on its website, offering valuable information on various insurance topics.

This commitment to educating customers helps build trust and positions this online business as a reliable source of insurance knowledge.

Content-Led SEO

This business attracts 28K organic traffic monthly to its website by combining content-led SEO with its other SEO efforts.

It focuses on creating high-quality, informative, and relevant content that meets the needs and interests of its target audience.

It uses keyword research to identify the terms and phrases that users are searching for in search engines and optimizes its content with relevant keywords.

This enables the website to be visible in SERPs and even rank on page one for several keywords and search queries.

Credibility and Trust

This insurance business leverages Google reviews to showcase feedback and ratings from customers who have used its services.

This helps to demonstrate transparency and invites potential customers to see the positive experiences shared by others.

In addition, the business partners with reputable insurance providers and clearly states that on its website.

This partnership highlights its commitment to working with trusted and reputable insurers, further enhancing its credibility.

User-Focused Website Optimisation

This website allows users to quickly find the information they are looking for without getting overwhelmed.

The website content is categorized into clear and easily navigable sections accompanied by comprehensive information.

In addition, the website is optimized for fast loading times and smooth performance, enabling users to complete their applications in 5 to 20 minutes as promised.

CTA Optimization

This business strategically includes prominent CTAs throughout its website to encourage user engagement and drive conversions.

These CTAs are highly visible, with concise and persuasive language and are designed using contrasting colors, providing visual cues and overall, encouraging conversion.

What this business could improve?🔥🔥🔥

This insurance business business stands out for its ability to provide a streamlined experience for its clients and optimize its platform for an excellent user experience.

Yet, there are potential growth opportunities and untapped segments it can explore which include;

Enhance Personalization through User Accounts

This business can consider providing a user registration option for visitors to create personal accounts on the website.

This will enable users to save and access information like insurance quotes and policies, and payment tracking from their dashboard.

Implementing this feature brings many advantages for the business, including, cross-selling opportunities, targeted or personalized marketing, and enhanced customer satisfaction and retention.

Adopt Email Marketing

Building a mailing list can help this insurance business maintain direct communication with customers and prospects.

There are no obvious signs on the website indicating that this business currently has a functional mailing list.

A mailing list can open up more monetization opportunities, help nurture leads, drive customer engagement, and foster long-term relationships with subscribers.

Leverage Social Media for Visibility

In terms of utilizing social media for visibility and engagement, this business falls significantly below the halfway mark of 5 on a scale of 1 to 10.

To boost social media performance, this business needs to implement an effective social media strategy.

This strategy can include repurposing its valuable blog content for distribution across its social media platforms.

It needs to highlight positive customer testimonials and showcase customer feedback and success stories through visually appealing graphics and content.

In addition, by consistently posting engaging content it can encourage active participation and interaction among its followers.

The Reveal, check this online business out for yourself 👀

Congratulations on reaching this point in today's newsletter!

You've embarked on an exciting journey into the realm of Simply Insurance, the very business that has captivated your attention in today's reading.

Behind this innovative venture is Sa El, a licensed life & health insurance agent with over 15 years of experience.

After his grandma passed away with no life insurance, Sa established Simply Insurance in 2016 with the goal of providing insurance education and simplifying the insurance buying process for the average person.

As an online digital agency, Simply Insurance has been providing comprehensive educational content and making it easy for anyone to obtain insurance online without an agent.

The agency has made a name for itself as the fastest way to buy insurance online and is a thought leader in its niche as it features resources authored by licensed professionals.

By maximising the affiliate marketing business model and combining it with an irresistible simplified approach this agency has assisted over 500,000 families to obtain insurance with positive reviews.

The Takeaway, What We Learned 🎓

• Identify and Utilize A Unique Value Proposition: For Simply Insurance, this means providing the fastest and most seamless insurance buying process for clients. It sets the business apart from competitors and increases customer satisfaction and loyalty

• Combine SEO Efforts with Content-Led SEO: Conducting keyword research and using it to create high-quality, relevant, and valuable content is important for attracting organic traffic. It helps to establish authority and credibility as well.

• Display Social Proof to Establish Credibility and Trust: By showcasing positive testimonials and reviews from satisfied customers, Simply Insurance provides evidence that real people have had a positive experience with them. The agency also displays the top insurance companies it partners with to show that it is reputable.

• Focus on a Positive User Experience: The services and website of Simply Insurance reflect its commitment to satisfying user needs. This promotes positive feedback, referrals and loyalty.

• Use clear language and well-optimised CTAs to drive conversion.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

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Thank you for reading.

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Bye for now,

Scott Max