Case Study 👉 How YOU Can Earn $15K Per Month Sharing Unbiased Travel Insights

The Scott Max Newsletter

In Partnership with We Study Markets

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $15,000

• Leveraging first-hand experiences to provide value to readers

• A guide to establishing your own online business.

But first, let me introduce our partner for this email,

What does this online business do? 🚀

In today’s newsletter, we’re exploring a prominent travel blog that is your passport to exploring the planet safely, adventurously, and affordably.

Envision a travel blog that transforms your travel dreams into reality with valuable insider tips, expert advice, and genuine first-hand experiences.

Join us as we uncover the commendable evolution of this travel blog, from a passion project to a thriving business with a monthly revenue of $15,000.

In addition, we will explore the exciting growth opportunities that lie ahead.

How does this online business make money? 💻

This travel blog’s monthly revenue of $15,000 showcases its success in monetizing its platform.

It employs a revenue generation approach that combines Display ads and Affiliate marketing, aligning with common monetization strategies in the blogging world.

Here’s how each of them works;

Display Ads

This travel blog monetizes its content by strategically placing ads throughout the website, generating income through ad impressions and clicks.

It leverages its high-traffic and engaged audience to attract advertisers looking to reach travel enthusiasts.

Affiliate Marketing

This travel blog partners with relevant travel brands as an affiliate and incorporates affiliate links within its content.

It earns a commission for every successful referral or purchase made through those links.

This approach allows the blog to monetize its recommendations and align its revenue with the products or services it genuinely believes in.

What has this business done well?🔥

Here, we will explore the strengths of this business in detail. They include;

Soaring above Competitors Using Niche Expertise

This travel blog distinguishes itself from competitors thanks to the first-hand experiences of the blog owner.

This enables the blog to provide unique perspectives and unparalleled takes on destinations and travel advice.

The blog showcases the extensive travel experiences of the blog owner in a “Where I’ve been Section”.

By doing this, visitors are more likely to perceive the blog as credible and authoritative.

Authenticity and Trust

This travel blog emphasizes authenticity by funding its own travels, avoiding sponsored trips, and providing unbiased recommendations.

This approach builds trust with readers, who trust that the blog's content is reliable and genuine.

The blog goes the extra mile to openly share this approach in the “About” section of the website.

This transparency helps to foster trust among readers, who can confidently rely on the blog's recommendations and information.

Impressive SEO Performance

This travel blog has a strong reputation for providing a wide range of highly valuable travel-related content.

This helps it to target specific relevant keywords and optimize for search engines.

By combining thorough keyword research with other SEO best practices like technical SEO and on-page optimization, the blog attracts 57.5K monthly traffic.

In addition, it has accumulated a significant number of backlinks from various sources, improving its SEO influence and authority.

It also optimizes its website with intuitive, clear navigation and excellent website performance.

Its engaging content increases visitors’ dwell time and its responsive design with fast loading speed ensures that they have a positive experience.

What this business could improve?🔥🔥🔥

We will now explore the exciting growth prospects that lie on the horizon for this travel blog.

They include;

Establish A Strong Social Media Presence

Despite providing valuable travel content and insights, this blog lacks a social media presence.

It can utilize Instagram to showcase stunning travel photography and destinations.

YouTube and TikTok are perfect for sharing travel tips through video content.

YouTube is also perfect for building a loyal subscriber base and monetizing through ads.

Incorporate Email Marketing

Incorporating email marketing would significantly benefit this travel blog, considering its current lack of email marketing presence.

To achieve this, it can add prominent email signup forms or pop-up forms on its website and offer incentives to encourage visitors to subscribe.

Creating a content strategy for email campaigns will ensure that email marketing opportunities are maximized.

This strategy could encompass regular newsletters, personalized recommendations, and updates on new articles or travel itineraries.

The Reveal, check this online business out for yourself 👀

We’re thrilled to reveal the unique business we analyzed today which is Never Ending Footsteps founded by the intrepid traveler, Lauren Juliff.

Never Ending Footsteps was born out of a life-changing decision Lauren made in 2011, to quit her day job and travel the world.

The blog started out as a platform to document her incredible journey and share her invaluable insights with fellow wanderers.

12 Years later, Never Ending Footsteps has become a beacon of excellence in the travel blogging sphere.

Unlike many other travel resources, this blog is fueled solely by Lauren's personal experiences.

Every adventure is self-funded, eliminating any bias or influence from sponsored trips or press junkets.

By traveling anonymously, Lauren ensures that her recommendations are genuine, reflecting the true spirit of each place she visits.

The Takeaway, What We Learned 🎓

• Niche expertise helps a business to distinguish itself from competitors. Never Ending Footsteps showcases the extensive travel experiences of the blog owner much to its advantage.

• An online business can build authenticity and trust with its audience by providing trustworthy recommendations and information.

• Achieve impressive SEO performance by utilizing high-quality content, SEO best practices and optimizing website performance.

• Establish a strong social media presence in order to increase direct engagement with the audience, increase visibility, and explore monetization opportunities.

• Incorporate Email marketing to connect with readers on a more personal level and increase conversions. An email marketing strategy will help to maximize the returns on email marketing efforts.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor:

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max