Meet Ryan*, an outdoor enthusiast with a love for adventure and a passion for quality gear.

Ryan had a fun childhood in Colorado, with lots of camping, fishing, and exploring.

It was during these outdoor adventures that Ryan developed a deep appreciation for durable, reliable gear that could withstand any weather conditions.

As Ryan got older, his love for the outdoors only grew stronger.

One day, he wanted to purchase a high-quality cooler that could effectively keep food and drinks cold for an extended period of time, only to discover that the market did not have any appealing deals available.

Ryan didn't really think about it at the time, but a few months later he made a decision to start his own business so he could become financially independent.

Then he remembered that lack in the outdoor coolers market, which gave him a great idea right away: “Why don't I try to fill that market gap?”.

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With a vision in mind, Ryan founded Yeti.

He put a lot of effort into designing coolers that were both durable and fashionable.

Upon its launch, the initial products of the company gained a devoted following among outdoor enthusiasts, fishermen, hunters, and adventurers alike.

The coolers were built to last, with thick walls, heavy-duty latches, and superior insulation that could withstand the toughest outdoor conditions which their clients appreciated a lot.

Motivated by the success of his first product, Ryan decided to get help from a marketing agency that helped him to grow his business through using strategies and skills similar to what we teach for free at Max Business School.

But, to be honest, Ryan's dedication to quality and innovation was the primary factor that contributed to the business's expansion, which we will discuss further in the case study.

And guess what? Today, Yeti is a well-known brand generating a monthly revenue of $20,000.

It has gained fame for its iconic coolers, which are widely recognized for their exceptional durability and performance.

Want to know more? Keep reading to learn about the strategies and ways this business makes money.

Case Study Analysis
(Available Free Until: 24/04/24)

What does this online business do? 🚀

In this edition, we are examining a distinctive business within the outdoor and adventure industry that stands out.

This platform specializes in providing quality products directly to its clients, focusing on individual needs and goals.

By tailoring its approach to outdoor adventure it has distinguished itself from other online stores that offer a similar approach.

In our exploration, we will delve into the platform's products, service delivery and various marketing tactics used to make sales

How does this online business make money? 💻

This online store specializes in selling a range of outdoor products, including coolers, apparel, drinkware, bags, and second-hand items.

Their collection of coolers is perfect for keeping beverages cold during outdoor adventures, while their stylish apparel ensures you look good while exploring the great outdoors.

The selection of drinkware is not only practical but also environmentally friendly, allowing you to stay hydrated while reducing waste.

Additionally, their durable bags are designed to withstand the rigors of outdoor activities, making them reliable companions for any excursion.

For those looking for budget-friendly options, their second-hand items provide excellent value without compromising quality.

With a focus on quality, functionality, and sustainability, this online store is a one-stop shop.

What has this business done well?🔥

While this business did multiple things right, two in particular stand out the most:

Website functionality and appearance:

The e-commerce store showcases a functional website with a neatly arranged tab that efficiently categorizes all items.

This feature is crucial for the online store as it encourages visitors to delve deeper into the site, browsing through articles, products, and brand details.

The majority of sales stem from a well-structured website that offers pertinent information and smooth features.

Brand Authority:

The products sold by the store play a vital role in establishing the company's authority within its industry and niche market.

When the store's products are functional, durable, and robust, they reflect the brand's image to potential clients and competitors.

This solidifies the company as a leader in its industry.

What this business could improve?🔥🔥🔥

This online store has displayed many strong qualities of a well-established company with little flaws only.

This makes it a worthy competitor in its industry. However, improvement is always a must.

Here we discuss how the e-store can make notable improvements to drive more sales:

Offering discounts and coupons:

The store could enhance its website by prominently featuring coupons and discounts throughout the site to attract visitors and encourage them to make purchases.

This strategy can be a game-changer for the store, as it not only entices customers with the prospect of saving money but also creates a sense of urgency to make a purchase.

By strategically placing eye-catching banners or pop-ups highlighting the latest deals and promotions, the website can effectively steer visitors towards exploring products and completing transactions.

Additionally, offering exclusive discounts for first-time visitors or loyal customers can help build a strong connection and increase customer retention.

Overall, by making discounts and coupons a focal point of the website, the store can create a more engaging and rewarding shopping experience for its customers.

The Takeaway, What We Learned 🎓

• Having a functional and presentable website: this is a tactic that will result in more time spent on the website.

• Entice website visitors to purchase your products by offering discounts. This can be in the form of display banners, pop-ups or hyperlinked text.

• Quality products that are supported with accessories. This will be the reason why your customers will recommend your brand and come back to buy again.

• Build your brand authority: this is achieved by expanding your reach, having a main product and its accessories, and including extra services to enhance your brand, and improve the overall customer experience.

Ryan's journey from a passionate outdoor lover to the founder of a wildly successful online store, Yeti, is a testament to following your dreams and creating products that people truly love.

If Ryan can do it, then you can too. Make sure to work hard and smart, and never give up on your dreams!

Before You Go 👋

Thank you for reading.

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If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max