Case Study👉 How YOU Can Earn $20K/Mo via a Finance Blog

The Scott Max Newsletter

In Partnership with Premoney

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A thriving online business making a steady income.

• Unique techniques enable this business to stand out in its niche and achieve success.

• A roadmap to setting up a business for yourself!

But first, let me introduce our partner for this email,

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What does this online business do? 🚀

Finance blogs are truly the most exciting niche sites to analyse and in this newsletter our focus with be to judge their effectiveness and impact.

Mainly looking into its lead generation strategy, conversion rate and monthly income revenue.

This blog, in many ways, is similar to most finance blogs.

It has very inciteful tips and tricks on how to use your finances in a more organic and strategic way.

However, the blog also pays close attention to other important topics of note, namely Pinterest account management and starting a blogging career.

With that said let’s have a look at this finance blog in detail.

How does this online business make money? 💻

How does this blog secure a steady $20K average income on a monthly basis?

Affiliate marketing is a crucial component of the niche blog, contributing to much of its overall net profit.

It has hand-picked resourceful tools and guides that can serve its website viewers, and in the same way, earn blog commissions on high-ticket affiliate programs.

Unique affiliate marketing links are in its eBooks, content and course programs.

The blog has successfully provided excellent services to its online audience, resulting in a substantial increase in traffic and a higher likelihood of purchases through its affiliated links.

The blog has provided its readers with an eBook on sale to aid them to drive consistent traffic through Pinterest.

Much of the blog traffic comes from Pinterest, with 100,000 pageviews every month to be exact.

The eBook has contributed a significant amount to the total monthly revenue of $20K.

Web visitors that are looking to positively impact their Pinterest accounts are able to access proven strategies the blog has implemented over the years.

These are some of the content topics and themes included in the eBook.

This is very clever to display on the eBooks landing page, as it gives interested clients a quick peek into what sort of information it includes.

What has this business done well?🔥

Here we will point out the positives that make this blog a success in its own right.

This blog acknowledges the potential of email marketing and devotes a lot of effort to managing its email subscriber list.

It has employed effective contact forms, enticing readers to enter their personal email addresses

Attractive offers like free eBooks and course programs are helpful to convert website visitors into actively engaged leads.

By delivering valuable content, exclusive deals, and personalized recommendations directly to their subscribers via email, they establish a good connection and stimulate engagement.

This is a proven way of leading to higher conversions and customer loyalty.

Investing a considerable amount of effort into marketing via Pinterest has directly influenced high volumes of traffic.

The blog’s competitive edge is that it has a unique tactic to get interested audiences from Pinterest.

Interestingly pairing Pinterest and blogging has created a buzz in the blog’s vibrant Pinterest account and website.

With the blog witnessing 3.7 million views it is no wonder it specialized most of its content on the topic of generating leads through Pinterest.

Once an online business finds a topic that resonates and is a popular search focus, it would be advantageous to utilize it in the best way possible.

This online business has earned a commendable reputation in its niche market.

This is evident from the high number of backlinks they have as shown below in the extract.

These backlinks are acquired from reputable and authoritative websites.

The best backlinks are from websites that Google trusts and have a high authority score.

This not only contributes to their search engine rankings but also serves as a testament to the quality and relevance of their content as a whole.

What this business could improve?🔥🔥🔥

eBook sale strategy:

As mentioned before the blog has put together a very valuable eBook that is in high demand for clients looking to improve their popularity on Pinterest and directly drive their traffic to their website.

The eBook needs to be seen by as many web surfers as possible, especially during the first year after its launch

We must give them some credit for partnering with other websites to market their eBook but in some cases, this is not sufficient.

A lucrative way to achieve this objective is to sell the eBook on popular sites like Amazon, SendOwl and Podia.

By selling the eBook on such marketplace giants they will make more sales.

Take Amazon for example the marketplace already has a reputation on a global scale, millions of buyers and sellers, tons of traffic and user-friendly services to give any product to the right buyer. 

Community memberships:

The blog witnesses a high volume of traffic on a monthly basis, due to the marketing and organic strategies it has in place focused on brand awareness.

For current and future clients to have direct access to additional coaching it would be advisable to have a community.

Interested readers can join the community by paying subscriptions for premium content in the form of extra guidance.

These membership fees can be paid monthly or at a discount on an annual subscription.

In this community, the blog founders can expose the community to additional information that can improve its credibility score, affiliate program links and sponsorship partners.

The Reveal, check this online business out for yourself 👀

Our focus blog in this newsletter was a finance blog called Finsavvy Panda.

The blog’s main focus is to share helpful ways to save and make money.

Through affiliate marketing, Pinterest, blogging and fundamental budgeting hacks.

Upon reviewing the blog we noticed the undeniable potential this small-time finance blog has in itself.

Its competitive edge and sales tactics are indeed innovative.

It all began as a hobby for a young lady named Ling.

Who graduated from the University of Toronto, studying a Business degree and finance major.

Starting a blog is a step towards financial freedom and expressing your interests, despite your social background.

If Ling can turn a hobby into a 5 figure online business so can you!

The Takeaway, What We Learned 🎓

• Sell your eBook and other digital products on popular marketplaces like Amazon, Podia and Sendowl to increase sales and product marketing.

• Use Pinterest as an organic way to generate leads and drive cold traffic to your website. Pinterest has proven itself a worthy platform to direct traffic in high volumes.

• Have a community to offer extra guidance to your current and future clients. This improves your service delivery, earns you extra income through subscriptions, posts about your affiliate marketing programs and attracts sponsor partnerships.

• Specialize in profitable services that can drive traffic and monetize your blog. By offering services like Pinterest coaching, private webinars, website audits, course programs on various topics and downloadables. In short, diversify your services
  

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

This week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behaviour and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max