The Scott Max Newsletter

In Partnership with The Daily Upside

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly income of almost $20,000!

• A tactic for emphasizing the worth of your own products.

• A roadmap to build your own business.

But first, let me introduce our partner for this email,

The Daily Upside

Ignite Your Business Intellect.

Experience the pulse of insightful business news that values your time and intelligence. The Daily Upside, a dynamic business newsletter, takes you beyond the ordinary. Dive into engaging, thought-provoking, and entertaining coverage of the most critical business stories. Founded by a former investment banker, The Daily Upside is your source for quality insights and exclusive narratives that broaden your perspective.

What does this online business do? 🚀

Welcome to today's edition of our daily newsletter, where we shed light on a remarkable European brand that is making waves in the makeup world. With an annual revenue of Half a Million Dollars and a monthly net profit of almost $20,000, this business thrives in the makeup niche.

Creating innovative tools and products for makeup enthusiasts, influencers, and everyday girls, this brand's star is the exclusive Vanityled Smart Case. Featuring an LED mirror, it allows flawless makeup application even in the darkest environments.

In the following sections, we'll explore how this business lights up the makeup world with its innovative product and what strategies have contributed to its shining success.

How does this online business make money? 💻

Curious about the brilliant strategies that keep this European e-commerce store? Let's unveil the secret behind their success - dropshipping.

Through this powerful approach, they have discovered a winning formula that sets them apart from the competition:

• Minimized Inventory Risks: By opting for dropshipping, this e-commerce store eliminates the need to maintain a physical inventory. Instead, they rely on their suppliers to fulfill customer orders, mitigating the risk of unsold products and freeing up valuable resources.

• Streamlined Fulfillment Process: With dropshipping, the entire fulfillment process is seamless and efficient. Once a customer places an order, the suppliers take care of shipping the products directly to the customer's doorstep, leaving the e-commerce store with minimal operational burdens.

• Diverse Product Range: Embracing dropshipping allows this store to offer an extensive and diverse range of makeup accessories and tools. Partnering with various suppliers enables them to curate an impressive catalog, catering to the unique preferences of makeup enthusiasts, influencers, and everyday beauty lovers.

• Enhanced Scalability Opportunities: The dropshipping model offers unparalleled scalability potential. As their customer base grows, this business can effortlessly expand their product offerings without worrying about inventory limitations. This flexibility empowers them to seize new market opportunities with ease.

• Focus on Customer Satisfaction: By entrusting the fulfillment process to their suppliers, this e-commerce store can focus on delivering top-notch customer service. Timely deliveries and a smooth shopping experience contribute to increased customer satisfaction and loyalty.

The brilliance of dropshipping has illuminated the path to success for this e-commerce store, allowing them to shine brightly in the makeup industry.

Stay tuned for more illuminating insights in the next section!

What has this business done well?🔥

The brilliance of this e-commerce store goes beyond just its products; it lies in their ability to captivate their target audience with a clear and concise value proposition. Here's why they shine brightly in the makeup industry:

Clear and Concise Value Proposition:

This e-commerce store masterfully communicates what they offer and why it's valuable in a clear and straightforward manner.

They highlight the unique features of their mirrors, such as "providing the perfect amount of light for makeup application," which resonates with their target audience - makeup enthusiasts, influencers, and everyday beauty lovers.

Easy Navigation for Seamless Exploration:

Navigating through their website is a breeze.

Their clear and simple navigation bar, divided into many categories, ensures visitors can effortlessly find what they're seeking.

This user-friendly approach enhances the overall shopping experience.

Visually Appealing Design:

With high-quality images and engaging videos, their website is a visual delight.

The captivating image of a woman gracefully applying makeup in front of a VanityLED mirror on the homepage immediately captures visitors' attention, enticing them to explore further.

Compelling Call to Action:

Their website features a strong and persuasive call to action that compels visitors to take the desired action.

The prominent "Shop Our Best Seller" button on the homepage encourages visitors to make a purchase, while other calls to action prompt them to sign up for their newsletter, fostering a loyal customer base.

Highlighting the Top Product's Strengths:

Their star product, the VanityLED Smart Case, takes center stage with a strategic focus on its standout qualities.

This emphasis ensures customers understand the unique benefits of this product, making it an effective strategy to increase its desirability and drive sales.

What this business could improve?🔥🔥🔥

While already shining brightly, there are exciting opportunities for this store to illuminate even more paths to revenue growth and lead generation:

Adding More Engaging Content: 

The store could enhance its website by incorporating more captivating content.

By creating a dedicated blog featuring beauty tips, makeup tutorials, and insider secrets, they can attract more visitors and keep them engaged.

Additionally, publishing product reviews and case studies showcasing the benefits of their mirrors would further build trust and interest among potential customers.

Elevating Social Media Presence: 

Improving their social media game would be a radiant move.

This business can engage their audience by posting regular updates, captivating visuals, and behind-the-scenes glimpses of their products on platforms like Instagram and Facebook.

Furthermore, utilizing social media ads would enable them to reach a wider audience, sparking curiosity and driving traffic to their website.

Empowering SEO Strategy:

Strengthening their SEO efforts can boost their online visibility and attract more organic traffic.

By optimizing their website with relevant keywords, such as "LED vanity mirror" and "makeup mirror," they can rank higher in search results, attracting potential customers actively searching for such products.

Additionally, crafting high-quality content with valuable information will further improve their search engine rankings and establish them as a go-to source for makeup enthusiasts.

The Reveal, check this online business out for yourself 👀

Ladies and gentlemen, after a thorough analysis, we are thrilled to present the moment you've been waiting for - the big reveal of the exceptional business we've been examining: Vanityled

Hailing from Europe, Vanityled is a renowned brand of accessories for all Makeup Lovers, inspiring a new generation of Makeup Artists, Influencers, and the Everyday Girl.

With their belief in simplifying and modernizing the Makeup Experience, Vanityled has earned its place at the forefront of the beauty industry.

Their signature product, The Original Vanityled Box with LED Mirror, has taken the world by storm and become a best-selling sensation.

Today, we uncover the brilliance of Vanityled's strategies, which have propelled them to success and set new standards in the makeup world.

The Takeaway, What We Learned 🎓

Clear and Concise Value Proposition: VanityLED effectively communicates the unique benefits of their mirrors to their target audience, resonating with makeup enthusiasts, influencers, and everyday beauty lovers.

Easy Navigation for Seamless Exploration: The website's simple and intuitive navigation ensures visitors can effortlessly find what they're looking for, enhancing the overall shopping experience.

Visually Appealing Design: High-quality images and engaging videos captivate visitors, creating an enticing and visually delightful experience.

Compelling Call to Action: Strategic calls to action prompt visitors to take the desired action, such as making a purchase or subscribing to their newsletter.

Highlighting the Top Product's Strengths: By strategically focusing on the standout qualities of their star product, the VanityLED Smart Case, the website boosts its desirability and drives sales.

Adding More Engaging Content: By incorporating a dedicated blog with beauty tips, makeup tutorials, and product reviews, VanityLED can attract and engage more visitors, building trust and interest.

Elevating Social Media Presence: Enhancing their social media strategy with regular updates, captivating visuals, and social media ads would expand their reach and drive traffic to their website.

Empowering SEO Strategy: Strengthening their SEO efforts with relevant keywords and high-quality content will improve their online visibility, attracting potential customers actively searching for makeup mirrors.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max