Case Study👉 How YOU Can Earn $21K/Mo Through Finance Blogging

The Scott Max Newsletter

In Partnership with The 1 Min Daily Question

Hi 👋, this is the Scott Max newsletter. The daily newsletter that brings you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A thriving online business making a steady income of $21K/Mo.

• Unique techniques enable this business to stand out in its niche and achieve success.

• A step-by-step plan to set up a similar business for yourself!

But first, let me introduce our partner for this email,

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The What 🚀

In this newsletter, we’ll provide you with an in-depth study into a high-performing blog about Personal Finance.
 
This blog has challenged the norm by sharing valuable advice on how to get rid of personal debt.

In addition, it provides a host of alternatives to make an extra income online, despite your experience (or lack of) when it comes to budgeting.

With this, we will also analyze how this business achieves success in a highly competitive "make money online" niche.

The How 💻

Earning $21K is very impressive for a blog to earn in one month. Here are a few ways the blog managed to achieve this milestone.

Its helpful Course programs are centered on improving its client’s skills to earn more online.

The blog founders host online courses on Teachable for interested people looking to learn and earn more.

As mentioned before the blog is managed by a happily married couple ( you will meet them at the end of the newsletter in the Big Reveal section).

The course on earning as a blogger is hosted by the charismatic husband and the other prominent course on writing is hosted by his confident wife.

What a good team that complements each other very well.

The course programs recorded a total of $48.8K in the year 2019.

Next is the blog’s profitable Affiliate marketing campaign for brands.

Their affiliate program has earned them a constant income stream.

For instance, being an affiliate marketer of Swagbucks which has a 10% commission on whatever your lead makes.

Which is a recurring passive income, which is the best as it pays per month or termly.

Other affiliate marketing programs include Qmee and many more.

These help the blog to deliver reliable brands that its readers can trust, at the same time earning per referral.

The blog also rakes in cash from Content creation, Ad networks and Sponsored posts.

The Why 🔥🔥 

This niche blog has truly shown its expertise by providing direct services to its readers.

Part of their services is to offer tailor-designed budgeting and financial plans for their clients through one-on-one consultation and workshops.

Finances can be a very confusing topic, and this blog brings much clarity through practical blog content.

Having relatable and relevant content is as important as the service delivery mentioned above.

Reading through their popular pages and posts displays well-planned and very direct material, that addresses the topic of focus.

This blog also has content on how to make money online.

All of its efforts are directed at making sure readers are left satisfied with the service and material.

The Opportunities 🔥🔥🔥

Our analysis revealed some ways the blog can improve its marketing.

Lack of a social media presence:

Travel niche businesses utilize social media platforms to their advantage, by running ads, displaying breathtaking images and posting videos about the expeditions.

This blog would drive high volumes of traffic and make sales with a functional social media strategy.

Posts like the above are ideal to post and advertise; promotion is key to achieving your specific advertising goals.

Whether it be gain traction, getting new followers, and more likes, encouraging comments or email sign-ups.

Improving SEO strategy:

The blog needs to draft an effective SEO strategy to drive more traffic.

According to data from Ahrefs, the blog has opted to attract organic traffic to increase the number of monthly website visitors.

Many blogs are successful with this method, however, this blog has to employ a better method to improve its traffic.

Above we notice a downward trend representing the blog’s Organic traffic over the past year.

Simple ways to improve this depressing result could include adding more relevant keywords to underperforming pages or posts.

Digital Authority Partners has covered a detailed blog post on the benefits of SEO Keywords, it is a very educational article on what SEO is and how to get relevant keywords.

With the help of a good understanding of SEO keywords, the blog will witness a great rise in organic traffic.

The Big Reveal 👀

This week we had a close look into a Personal Finance and Budget blog called, Club Thrifty. Founded by Greg and Holly Johnson.

Holly Johnson is a financial expert and award-winning writer and co-founder of Club Thrifty,

Since starting Club Thrifty, Greg and Holly Johnson have built a reputation in the fields of budgeting, travel, and credit card rewards.

The couple travels with their beautiful family to many destinations across the world. Managing a blog has provided them with the funds to travel, and the opportunity to work remotely.

They have also published a book, Zero Down Your Debt, designed to help others pay off debt and seize control of their lives

This blog has certainly ticked all the right boxes when it comes to managing and making an income from blogging.

A functional affiliate marketing program earns them a commission, an easy-to-follow money-making strategy as a blogger and consultation to personalize your budgeting plan.

The Takeaway, What We Learned 🎓

• Simplify content to be relatable and easy to follow, especially if the blog post is about a challenging topic like finance or health.

• Service delivery will be the main distinguishing factor between you and your competitors. Stand out by diversifying online services.

• Create course programs relevant to your niche market, to train your clients and earn per sale.

• Invest time and effort into affiliate partnerships that pay a recurring commission, rather than a once-off payment. Brands that offer monthly/annual subscriptions and software are good examples of high-ticket recurring affiliate marketing programs.

• Consultation and workshops can be another way to reach out to interested web viewers in a more personal and direct way.

• Utilize your social media presence by running ads, and posting high-quality images and videos.

Action Steps, From Day 0 To ∞ 👩‍💻

So, you will have your own website, hosting account, and a good grasp of digital marketing fundamentals if you are a student/graduate of Max Business School.

If not, get started here, it’s totally free and will teach you all the skills you need to build yourself a business (and the freedom it provides you) similar to the one we’ve analyzed today.

Day 0

You’ve read this email and love this particular business model and/or niche.

If not, we'll be sending more ideas in our next email or check our archive here.

If yes;

Consider if this is a business you can happily commit to for 3-5 years.

If yes;

Is it a customer/topic/day-to-day activity you can't get passionate about?

If yes;

Would starting this business cause you to lose focus on the business that you are currently building?

If yes, don’t do it.

Focus on building what you have and take lessons from my analysis above to implement them into your current business.

But if not, then move to day 1.

Day 1

• Choose your niche: Start by choosing a niche that you are passionate about and that has the potential for profitability. Research different niches, and choose one that you believe you can add value to.

• Conduct market research: Conduct research to determine the viability of your niche. Look for competitors, their prices, their unique selling propositions, and their target audience. Ahrefs will be an essential tool to assist you in this task.

• Create a business plan: Create a comprehensive business plan that outlines your mission, vision, and objectives, as well as your target audience, marketing strategies, and pricing.

• Choose a name and register your domain: Choose a name that is memorable, unique, and relevant to your niche. Register your domain name and choose a hosting provider. We suggest taking advantage of our DreamHost offer.

• Choose a website template: Choose a template that is optimized for e-commerce and easy to navigate.

Day 2

• set up your social media accounts: Set up your social media accounts and start building your brand's presence online.

• Market research for content creation: Conduct market research to determine what kind of content is most likely to resonate with your target audience. Determine the type of content that is most likely to drive traffic and engagement, such as blog posts, videos, or infographics.

• Join affiliate programs and post products: Join affiliate programs relevant to your niche and start promoting products on your website and social media accounts. Ensure that your content provides value and complements the products you are promoting. As you're in the process, make sure to take a look at the 5 Best CRM for Affiliate Marketing

• Set up your monetization process: Choose the payment gateway you will use, such as PayPal or Stripe, and set up your online store. Ensure that your website is optimized for conversions, with clear calls to action, easy checkout, and a user-friendly interface.

Day 3 to ∞

• Track the effectiveness of your content: Use analytics tools such as Ahrefs to track the effectiveness of your content. Determine what is working and what is not, and update your content as needed.

• Engage with communities related to your niche: Identify and join relevant online forums, groups, and communities where your target audience is active. Engage in discussions, provide valuable insights and information, and offer helpful advice. This will help you establish your brand presence and build relationships with potential customers.

• Connect with industry experts: Identify and connect with industry experts, influencers, and thought leaders in your niche. Engage with them on social media, attend industry events where they speak, and reach out to them for collaborations or partnerships. This will help you establish a reputation as an expert in your domain and gain valuable insights from experienced professionals.

• Keep up with the trends: Stay up-to-date with the latest trends and techniques in your niche. Attend industry conferences, read relevant publications and blogs, and network with other professionals to stay informed and on top of new developments.

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max