Case Study👉 How YOU Can Earn $24K/Mo Teaching Moms Blogging

The Scott Max Newsletter

In Partnership with International Intrigue

Hi 👋, this is the Scott Max newsletter. The daily newsletter that brings you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A thriving online business making a steady income.

• Unique techniques enable this business to stand out in its niche and achieve success.

• A step-by-step guide to setting up a business like this one for yourself!

But first, let me introduce our partner for this email,

International Intrigue

Staying informed about the world doesn’t have to be boring.

Created by former diplomats, International Intrigue is your gateway to global insights. This free briefing delivers essential geopolitical news and analysis in a concise <5-minute daily format. Stay informed and gain a deeper understanding of the complex interplay between geopolitics, business, and technology. Don't miss out - subscribe to International Intrigue today!

The What 🚀

Once again we have a very exciting blog to analyse, and as always we will be providing helpful tips and takeaways.

Starting a blog can be quite difficult to do because of a lack of knowledge.

This blog is special as it offers good content to mothers who are looking to start a blog and earn passive income.

It offers a guide to aspiring mothers through social media channels, blog content, free and paid resources and income reports to equip their targeted audience.

Not to mention, the steady income it witnesses from various streams of income, which will be discussed in detail in the next section.

This newsletter will also include what we can learn from it to use to our advantage.

The How 💻

In this section, we will discuss the various streams of income the blog has capitalized.

Here are the income streams that secure a steady $24,000 a month.

The blog has witnessed a consistent cash flow through its affiliate marketing program.

It has devoted most of its content to educating web visitors on blogging as a passive income source.

Its main focus is on resourceful tools that can aid aspiring bloggers in better managing their online business.

Namely Bluehost web hosting and domain name provider and Convertkit an automated email marketing tool.

Selling the founder’s Ebook, featured as another income source.

The ebook has contributed a small amount to the overall income, due to a few factors. Which will be discussed in the opportunities section of this newsletter.

Nevertheless, the book on sale is a lucrative idea that brings in some money and traffic.

A vibrant course program that teaches inexperienced people how to start a blog.

Each course is very beginner friendly, this is according to the happy client testimonials.

According to the blog’s income reports, its course programs have brought in an average of $4,000 a month. Very impressive considering the fee to purchase the course.

The Why 🔥🔥 

Let’s explore the notable positives that make the blog a successful online business.

This blog has offered a free downloadable monthly planner.

The primary goal of this completely free planner is to significantly expand and enhance its valuable email list.

A built-in opt-in signup form pops up before website readers can access the planner.

This way the blog can get readers’ details and contact information.

Giving away free resources like in this case can be very beneficial to achieving the blog’s short-term or long-term goals.

Not to mention the positive impact it has on the blog as a whole.

Good use of social media platforms and webinars to better interact with its audience.

This blog has invested a lot of thought into establishing a social media presence and implemented its content strategy very well.

The webinar is hosted by the blog founders which indirectly communicates a strong message about their expertise and credibility.

It is dedicated to teaching viewers how to start a blogging side business with no tech or coding prior knowledge.

The Opportunities 🔥🔥🔥

Low sales of ebooks and planners :

According to the blogs income reports its digital product sales have been below

These digital products only account for 2% of the total monthly income.

This can be improved by simply promoting these products to better encourage web visitors to purchase these products.

Creating a digital product is one thing, promoting it is another.

With the help of social media to market it to targeted audiences, running social media ads and partnering with influencers can greatly improve the conversion rate.

Getting well-known industry experts to review the book, especially in the early phases of the book launch would help immensely

The Big Reveal 👀

Now for the big reveal, the blog we analyzed in this newsletter is nonother than The Realistic Mama.

A well-organized blog that has helped many mothers worldwide take the first steps of starting a blog.

The blog hosts course programs, and workshops and provides very beginner-friendly content on how to make an extra income

Its great use of social media platforms and effective marketing strategies has ushered this blog to much success

Alida is a married lady with two children, who loves to spend as much time as she can with them. The creation of the blog is an attempt to afford her extra time with her family.

Through it, she teaches many mothers how to do the same, is a very demanding world.

The Takeaway, What We Learned 🎓 

• Utilize popular social media platforms like Instagram, Facebook and Pinterest to reach out to your desired audience through the helpful services each provides.

• Promote your Digital products (Ebooks, infographics and planners) to improve sales conversions. Monetize them and invest in the promotion of the products through hiring a social media manager or running ad campaigns.

• Your services should be primarily focused on the readers. Structure your content strategy around what readers are interested in.

• Tailor your services to target a specific demographic. Pro tip: be as specific as possible, listing age, geography, interests and gender
  

Action Steps, From Day 0 To ∞ 👩‍💻

So, you will have your website, hosting account, and a good grasp of digital marketing fundamentals if you are a student/graduate of Max Business School.

If not, get started here, it’s free and will teach you all the skills you need to build yourself a business (and the freedom it provides) similar to the one we’ve analyzed today.

Day 0

You’ve read this email and love this particular business model and/or niche.

If not, we'll be sending more ideas in our next email or check our archive here.

If yes;

Consider if this is a business you can happily commit to for 3-5 years.

If yes;

Is it a customer/topic/day-to-day activity you can't get passionate about?

If yes;

Would starting this business cause you to lose focus on the business that you are currently building?

If yes, don’t do it.

Focus on building what you have and take lessons from my analysis above to implement them into your current business.

But if not, then move to day 1.

Day 1

• Pick your area of focus: Start by picking a topic you love and think can make money. Look into different topics and choose one where you think you can make a difference.

• Conduct market research: Conduct research to determine the viability of your niche. Look for competitors, their prices, their unique selling propositions, and their target audience. Ahrefs will be an essential tool to assist you in this task.

• Create a business plan: Create a comprehensive business plan that outlines your mission, vision, and objectives, as well as your target audience, marketing strategies, and pricing.

• Choose a name and register your domain: Choose a name that is memorable, unique, and relevant to your niche. Register your domain name and choose a hosting provider. We suggest taking advantage of our DreamHost offer.

• Choose a website template: Choose a template that is optimized for e-commerce and easy to navigate.

Day 2

• Set up your social media accounts: Set up your social media accounts and start building your brand's presence online.

• Market research for content creation: Conduct et research to determine what kind of content is most likely to resonate with your target audience. Determine the type of content that is most likely to drive traffic and engagement, such as blog posts, videos, or infographics.

• Join affiliate programs. Join affiliate programs that are related to your niche and promote products on your website and social media. Make sure your content is valuable and matches the products or services you are promoting. As you're in the process, make sure to take a look at the 5 Best CRM for Affiliate Marketing

• Set up your monetization process: Choose the payment gateway you will use, such as PayPal or Stripe, and set up your online store. Ensure that your website is optimized for conversions, with clear calls to action, easy checkout, and a user-friendly interface.

Day 3 to ∞

• Track the effectiveness of your content: Use analytics tools such as Ahrefs to track the effectiveness of your content. Determine what is working and what is not, and update your content as needed.

• Engage with communities related to your niche: Identify and join relevant online forums, groups, and communities where your target audience is active. Engage in discussions, provide valuable insights and information, and offer helpful advice. This will help you establish your brand presence and build relationships with potential customers.

• Connect with industry experts: Identify and connect with industry experts, influencers, and thought leaders in your niche. Engage with them on social media, attend industry events where they speak, and reach out to them for collaborations or partnerships. This will help you establish a reputation as an expert in your domain and gain valuable insights from experienced professionals.

• Keep up with the trends: Stay up-to-date with the latest trends and techniques in your niche. Attend industry conferences, read relevant publications and blogs, and network with other professionals to stay informed and on top of new developments.

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max