Case Study 👉 How YOU Can Earn $3K Per Month Selling Wordpress Themes

The Scott Max Newsletter

In Partnership with Semrush

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $3,000

• A customer-centric service delivery

• A roadmap to establishing your own online business.

But first, let me introduce our partner for this email,

Semrush

Ready to take your online presence to the next level? Semrush, in partnership with Max Business School, is offering an exclusive 14-Day Discovery Pass just for Digital Gurus like you! 🚀

📝 What You Get:

SEO Boost: Climb search engine rankings.
Social Media Mastery: Craft engaging content.
Content Impact: Write powerful articles.
Data Insights: Unlock valuable information.

👩‍💻 Why Semrush?

• Guided learning from experts.

• Real-world results.

• Easy and intuitive tools.

What does this online business do? 🚀

In this newsletter, we're delving into the remarkable world of an innovative online platform that specializes in creating and offering high-quality WordPress themes for a variety of purposes.

This WordPress themes platform provides a wide range of themes that are visually appealing, functional, and customizable to suit different industries and preferences.

As we explore the secrets behind this platform's revenue model and growth strategies, we will also uncover exciting opportunities for further growth.

Let's dive right in.

How does this online business make money? 💻

This WordPress themes platform generates revenue by offering a wide selection of premium WordPress themes and fully managed websites.

The platform leverages its expertise in WordPress theme development to attract and retain customers.

Here are the various revenue streams in detail;

Theme and Site Sales

This platform generates revenue by selling premium WordPress themes.

Customers can choose from a range of visually appealing and functional themes that suit their specific needs.

The platform also sells drag-and-drop website development kits for users to customize their websites according to their preferences.

The platform offers a subscription-based model where customers can access a collection of premium themes by paying a recurring fee.

Bundle Sales

This platform offers bundled packages where customers can purchase multiple themes together at a discounted price.

This strategy encourages customers to explore different themes and provides them with cost savings, making it an attractive option for those who require multiple themes for different projects.

What has this business done well?🔥

This WordPress themes platform employs a detailed strategy to attract monthly visitors, ensure positive a user experience, and thrive as an online business.

Let's explore the specific strategies it implements:

Diverse Range of WordPress Themes

This platform offers a wide selection of WordPress themes catering to various industries and niches.

By creating themes for a wide range of niches, it ensures it has solutions for different target audiences, increasing its reach and appeal.

Sleek and Modern Designs

Each theme showcased on the platform features sleek and modern designs that are visually appealing.

The themes are carefully crafted with attention to detail, incorporating powerful animations, high-quality Imagery, and responsive, mobile-friendly designs.

This design approach helps provide a visually immersive experience for users and creates a positive first impression.

User-Experience Optimization

This platform prioritizes usability by providing a seamless browsing experience, making it easy for users to navigate through its website and explore different themes effortlessly.

The platform categorizes its themes based on industry and style, making it easier for users to find the most relevant options.

This user-centric approach enhances overall user satisfaction and encourages longer engagement.

Focus on Conversion Optimization

To convert visitors into subscribers, this platform employs effective conversion optimization techniques.

It communicates its value propositions, providing users with sufficient information they need to make purchase decisions.

It also includes showcase and portfolio sections on its website, featuring examples of websites built using the themes thereby building credibility, and encouraging conversion.

This allows potential customers to see real-world implementations and envision how their websites could look.

The platform also showcases positive feedback and testimonials from satisfied customers, building trust and credibility, and helping potential buyers feel more confident in their decision to purchase.

Reviews provide social proof, influencing others to follow suit.

What this business could improve?🔥🔥🔥

By staying innovative and responsive to market demands, this WordPress themes platform can secure its position as a leading provider in the industry.

Some untapped strategies that will set it up for long-term growth include:

Leverage Content Marketing

Creating valuable and informative content related to WordPress themes, website design, and online presence can establish this platform as a thought leader in the industry.

By regularly publishing blog posts, tutorials, and case studies, this platform can not only attract organic traffic but also build trust and credibility among potential customers.

This content marketing strategy can drive long-term growth by positioning the platform as a go-to resource for WordPress theme expertise.

SEO Optimization

This platform can enhance its website's search engine optimization (SEO) to improve its visibility in search engine results.

This includes optimizing meta tags, headings, and descriptions, ensuring keyword relevance, improving site speed, and implementing a solid internal linking structure.

Conducting keyword research and incorporating relevant keywords throughout the website can help attract organic traffic.

The Reveal, check this online business out for yourself 👀

We've come to the final section of our exploration, and it's time to unveil the remarkable business we've been investigating: Themes Kingdom.

Behind this innovative company is a group of talented individuals who are passionate about crafting outstanding WordPress themes.

They have dedicated their expertise and creativity to creating themes that not only save time but are also user-friendly and highly customizable. These themes are a true delight to behold.

Since 2010, Themes Kingdom has been working diligently, designing and developing some of the most exceptional WordPress themes in the industry.

Today, Themes Kingdom continues to build remarkable WordPress themes while also assisting companies in developing their brands.

Its comprehensive range of services encompasses planning, designing, illustrating, and coding, ensuring that every aspect of its work is executed with excellence, making things work flawlessly and beautifully.

The Takeaway, What We Learned 🎓

• With a diverse range of WordPress themes catering to various industries and niches, this platform increases its reach and appeal by offering solutions for different target audiences.

• By featuring sleek and modern designs, each theme on the platform creates a visually immersive experience, making a positive first impression and captivating users.

• By prioritizing usability and developing user-friendly interfaces, this platform ensures a seamless browsing experience, enhancing overall user satisfaction and encouraging longer engagement.

• Through strategic conversion optimization techniques, including well-placed call-to-action buttons, subscription forms, and enticing incentives, this platform effectively converts visitors into subscribers, expanding its subscriber base and driving growth.

• By showcasing successful projects in its showcase and portfolio sections, this platform builds credibility, allowing potential customers to envision how their websites could look and encouraging conversion.

• With categorized themes based on industry and style, this platform streamlines the browsing experience, making it easier for users to find the most relevant options that align with their specific needs.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor: Semrush

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting plan and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our courses teaching you all you need to succeed online.

Bye for now,

Scott Max