Case Study👉 How You Can Earn $5k/Mo With a DIY Blog

The Scott Max Newsletter

In Partnership with Creative AI Digest

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A revenue of $5K each month.

• An unconventional method to increase exposure for affiliate links.

• A roadmap to build your dream business.

But first, let me introduce our partner for this email,

What does this online business do? 🚀

In today's edition, we'll be delving into the intriguing world of a creative hub generating a monthly revenue of $5,000.

This unique online platform has made a mark in the DIY community, providing a space where creativity flourishes and innovation takes center stage.

Join us as we unravel the secrets behind this business's success and explore the fascinating realm of do-it-yourself endeavors.

How does this online business make money? 💻

The business employs a diverse range of income streams, showcasing a multifaceted approach to success.

Affiliate Marketing:

Through strategic partnerships with complementary businesses, this platform earns commissions on products recommended to its audience.

By seamlessly integrating affiliate products into its content, the business not only provides valuable recommendations to its users but also unlocks an additional revenue stream.

Ads:

Capitalizing on the widespread appeal of its content, the business strategically incorporates advertisements to generate income.

As you might already know, these ads contribute to the overall revenue stream, allowing the platform to sustain its DIY-centric offerings.

Consulting Services:

Recognizing the value of expertise, the business offers consulting services to its audience.

This personalized approach allows DIY enthusiasts to seek advice, guidance, and customized solutions directly from the platform's experts, creating an additional source of income while fostering a stronger sense of community engagement.

What has this business done well?🔥

Now, let's unravel the key factors propelling this DIY powerhouse to success, each contributing to its monthly revenue of $5,000.

SEO Mastery:

With a robust SEO strategy in place, this business has managed to attract an impressive monthly traffic of 36.3K.

This not only indicates a high level of visibility but also underscores the quality of their content.

By consistently delivering valuable and relevant DIY insights, the platform secures a prominent position in search engine results, driving organic traffic and fostering sustained growth.

Lead Generation through Free eBook:

Understanding the value of building a community, the business employs a strategic approach to lead generation.

Offering a free eBook act as a magnet, drawing in DIY enthusiasts, and helping build a substantial email list.

This not only expands the platform's reach but also establishes a direct line of communication with its audience, enabling targeted marketing efforts and fostering long-term engagement.

Affiliate-Enriched Shop Page:

The inclusion of a shop page adorned with multiple affiliate links is a strategic move.

This not only diversifies the revenue streams but also provides users with a curated selection of products related to their DIY interests.

By maintaining transparency about affiliate links, the business builds trust with its audience, enhancing the overall user experience.

Active Social Media Presence:

Across social platforms like Pinterest and Facebook, this DIY haven maintains an active and engaging presence.

These platforms serve as vital extensions of the brand, allowing the business to showcase its creativity, share valuable content, and interact directly with its community.

The active engagement on social media not only boosts brand visibility but also nurtures a loyal following.

What this business could improve?🔥🔥🔥

Unveiling exciting opportunities for our DIY powerhouse to elevate its revenue and lead generation strategies:

Interactive DIY Workshops:

Dive into the realm of live, interactive DIY workshops.

Host virtual events where participants can engage in real-time crafting, ask questions, and learn new skills.

Charging a fee for exclusive access can unlock a fresh revenue stream while fostering a sense of community.

Membership Subscription Tiers:

Introduce membership subscription tiers offering exclusive perks such as early access to content, special discounts on affiliate products, and members-only DIY projects.

This not only cultivates a loyal community but also generates recurring revenue.

Targeted Sponsored Content:

Explore opportunities for targeted sponsored content.

Collaborating with brands that align with the DIY ethos will enable the platform can create sponsored content that seamlessly integrates into its narrative, offering a fresh revenue channel while maintaining authenticity.

Nevertheless, it's essential to recognize that this content may be viewed with less trust.

To resolve it, they should consider strategies to enhance transparency, credibility, and align the sponsored content more closely with the platform's values.

The Reveal, check this online business out for yourself 👀

It's time for the grand revelation, unveiling the mastermind behind the innovative DIY haven we've been exploring.

The person steering the ship of creativity and inspiration is none other than Chas Greener.

In 2019, facing health challenges, she transitioned from a 24-year dance career to become the mind behind Chas' Crazy Creations and Site Consulting Services.

Her diverse talents extend to creating captivating video content for Hometalk.

Chas, a devoted mother of two, describes herself as a little kooky and a kid at heart.

Her journey from dance to DIY began with a chance encounter with Hometalk in 2015, leading to on-site Facebook Lives in New York City and eventually contributing to Hometalk TV.

Prompted by health challenges, Chas retired from dance in 2019, fully embracing her DIY ventures.

She ventured into coaching and teaching, birthing her consulting business. Chas' flagship platform, Chas' Crazy Creations, is a dynamic hub of DIY projects, crafting, organizing, cooking, and more, seamlessly combining blog posts and video content.

Chas Greener, a beacon of creativity and resilience, stands at the helm of Chas' Crazy Creations, inspiring DIY enthusiasts with her vibrant and diverse creations.

The Takeaway, What We Learned 🎓

• Resilient Transition: Chas Greener's journey from a dance career to Chas' Crazy Creations exemplifies creative resilience.

• Holistic Approach: Robust SEO, lead generation, streamlined website, and active socials showcase a holistic online success approach.

• Strategic Opportunities: Interactive Workshops, Memberships, DIY Kits, Sponsored Content: Opportunities for revenue diversification and community building.

• Diversification for Growth: Seizing these opportunities ensures revenue diversification and sustained growth for Chas' Crazy Creations.

• Inspiration to Community: Chas' story inspires others navigating career shifts, aligning passion with purpose.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max