Case Study 👉 How YOU Can Earn $5K/Mo With a Vegan Makeup & Skincare tools Brand

The Scott Max Newsletter

In Partnership with Semrush

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• $5,000 of profit each month

• Offering to create a customized product

• A guide to build your own business

But first, let me introduce our partner for this email,

Semrush

Ready to take your online presence to the next level? Semrush, in partnership with Max Business School, is offering an exclusive 14-Day Discovery Pass just for Digital Gurus like you! 🚀

📝 What You Get:

SEO Boost: Climb search engine rankings.
Social Media Mastery: Craft engaging content.
Content Impact: Write powerful articles.
Data Insights: Unlock valuable information.

👩‍💻 Why Semrush?

👨‍💼 Guided learning from experts.
📈 Real-world results.
⚙️ Easy and intuitive tools.

What does this online business do? 🚀

Today we're looking at a beauty brand that's making a difference.

This company focuses on vegan makeup and skincare tools, showing that beauty and ethics can go hand in hand.

Their products are all about being kind to the skin and the environment.

With a smart approach to beauty, they've managed to earn over $5,000 profit each month. It's a great example of how a business can do well by doing good.

How does this online business make money? 💻

This beauty brand makes its money by selling a variety of products, all focused on being friendly to the environment.

Brush Collections: 

They offer a diverse range of brushes for every makeup need.

Whether it's for the lips, eyes, or face, each brush is designed with precision and care.

These brushes not only provide flawless application but also promote sustainable beauty practices.

Makeup Bags & Storage: 

Understanding the need for organization, the brand features stylish and practical makeup bags and storage solutions.

These items are not just about keeping makeup in place but also add a touch of eco-friendly elegance to the routine.

Makeup Sponges: 

Their makeup sponges are a blend of quality and sustainability.

These sponges are designed for perfect blending and are made with materials that are kind to the environment.

They offer a way to achieve a polished look without guilt.

Skin Care Tools: 

The brand includes innovative tools like the Face Sculptor Roller, enhancing the skincare experience.

These tools are crafted to not only improve skin health but also to do so in an environmentally conscious manner.

Brush Care Products: 

They haven't overlooked the importance of maintaining these tools.

Products like the Antibacterial Makeup Brush & Sponge Cleaning Soap ensure that beauty tools are kept in top condition, emphasizing hygiene and care for the environment.

What has this business done well?🔥

What were the successful strategies or actions implemented by this business?

Social Media Influence:

The brand has a strong presence on social media, boasting over 100K followers on Instagram and a significant following on Facebook and TikTok.

This wide reach allows them to engage with a large audience, showcase their products, and build a loyal community.

Backlinks:

With over 25K backlinks, the website gains credibility and higher search engine rankings.

This large number of backlinks reflects the brand's popularity and the trust it has earned from other websites, enhancing its online visibility.

Personalized Brushes:

Offering personalized brushes is a unique feature that appeals to customers looking for a tailored experience.

It adds a personal touch to their products, making them more desirable and increasing customer loyalty.

Environmental Commitment:

Aligning their products with the cause of fighting climate change resonates deeply with environmentally conscious consumers.

This commitment not only adds value to their products but also helps in building a brand that's seen as responsible and caring.

What this business could improve?🔥🔥🔥

Aspects of this business that could be improved:

Cross-Selling at Checkout: 

The brand currently misses out on suggesting additional products at the cart checkout. Implementing a cross-sell strategy here could significantly boost sales.

By recommending related products, they can increase the average order value.

Addressing Organic Traffic Decline: 

There's been a decrease in their organic traffic compared to last year. It's crucial to investigate and address this issue.

This could involve updating their SEO strategies or refreshing content to regain lost visibility and attract more visitors.

Enhancing Newsletter Visibility:

The newsletter subscription option is somewhat hidden in the footer.

Making it more prominent, perhaps through a pop-up opt-in form, could increase subscriptions.

Offering incentives like a promo code for subscribing can further encourage visitors to sign up, expanding their customer base.

The Reveal, check this online business out for yourself 👀

We've been exploring Nanshy, a brand that's not only established in the beauty industry but also committed to environmental friendliness.

Renowned for high-quality vegan makeup and skincare tools, Nanshy caters to eco-conscious beauty enthusiasts.

Their diverse, eco-friendly product line includes brushes, sponges, and accessories.

Nanshy's strong e-commerce presence, marked by a user-friendly website and strategic SEO, complements their growing sales and reputation.

This dedication to both quality and sustainability underlines Nanshy's success and appeal in the beauty world.

The Takeaway, What We Learned 🎓

• Social Media Influence: Engaging a large audience through strong social media presence is key to showcasing products and building a community.

• Backlinks: Earning a high number of backlinks boosts website credibility and search engine rankings, enhancing online visibility.

• Personalized Products: Offering personalized items can significantly increase customer loyalty and appeal.

• Environmental Commitment: Aligning products with a cause like fighting climate change resonates with consumers and builds a responsible brand image.

• Cross-Selling at Checkout: Implementing cross-selling strategies can increase average order value.

• Organic Traffic: Addressing declines in organic traffic through updated SEO strategies and content refreshment is crucial.

• Newsletter Visibility: Enhancing the visibility of the newsletter subscription, possibly through incentives, can expand the customer base.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor: Semrush

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting plan and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our courses teaching you all you need to succeed online.

Bye for now,

Scott Max