The Scott Max Newsletter

In Partnership with Modern Chaos

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A steady income of up to $60K/Mo

• Establishing a community in the correct way

• A roadmap to build your own business

But first, let me introduce our partner for this email,

What does this online business do? 🚀

In today's newsletter, we're unraveling the success story behind a blog in the real estate realm, generating up to $60,000 in monthly revenue.

This digital haven isn't your typical real estate platform, it's a strategic blog, meticulously designed to guide individuals in growing their real estate businesses and making savvy investments.

As we dissect the inner workings of this financial powerhouse, we'll uncover the key elements contributing to its impressive monthly earnings.

Stick around as we explore the revenue streams and strategies that make this real estate blog a lucrative force in the industry.

How does this online business make money? 💻

Let's delve into the intricate web of revenue-generating strategies that propel this real estate blog to financial heights, boasting a monthly income of up to $60,000.

The diversification of their income streams is a testament to their strategic prowess.

Selling Courses:

At the core of their revenue strategy is the sale of carefully crafted courses.

These courses aren't just informative; they're comprehensive guides tailored to assist individuals in navigating the intricate landscape of real estate.

By offering in-depth knowledge, insider tips, and actionable insights, this blog turns education into a lucrative venture.

Affiliate Sales:

Strategically partnering with various companies, this real estate blog earns a substantial portion of its income through affiliate sales.

Every product or service they review and recommend becomes a potential income source.

Through transparent and authentic recommendations, they not only assist their audience in making informed choices but also secure a commission on successful referrals.

Online Store Sales:

Beyond imparting knowledge, this real estate blog has ventured into the realm of e-commerce.

Operating an online store, they curate and sell digital products that resonate with their audience's needs.

Whether it's templates, exclusive merchandise, or other related offerings, the online store serves as an additional revenue stream, enhancing the blog's overall financial performance.

What has this business done well?🔥

This real estate blog's success can be attributed to several strategic choices:

Robust SEO and Content Strategy:

With over 30,000 monthly organic visitors, the blog's strong SEO strategy and content quality are evident.

Focusing on informational keywords (70% of their total), they've become a trusted resource in the real estate niche, attracting a broad audience and establishing credibility.

Engaging Forum Community:

The inclusion of a forum has created a virtual community where real estate enthusiasts can share insights and seek advice.

This engagement not only fosters a sense of belonging but also amplifies the blog's visibility, turning the forum into a valuable asset.

Dominance on YouTube:

With a subscriber base exceeding 57,000 on YouTube, the blog's foray into video content has paid off.

The channel not only expands their reach but also serves as a secondary income stream through ads, sponsorships, and partnerships.

Strategic Freebies and Workshops:

Attracting subscribers is a well-executed strategy through freebies and workshops.

By providing valuable resources for free, they build a loyal subscriber base, showcasing their expertise and leaving the audience wanting more.

Resourceful Roster and Testimonials:

The dedicated resources category, including tools, coaches, and testimonials, establishes the blog as a comprehensive guide.

Users can access curated information, reinforcing the blog's position as a trustworthy source in the real estate education space.

What this business could improve?🔥🔥🔥

As successful as this real estate blog is, there are additional opportunities to explore for increased performance.

CTA Button Optimization:

Revamp and optimize the website's CTA buttons for better visibility and engagement.

The current buttons, described as bland and blending with the website's theme, present an opportunity for improvement.

Enhance their design, use contrasting colors, and implement clear and action-oriented language to make them stand out.

A/B testing different designs and placements can help identify the most effective CTA button strategy, potentially improving conversion rates and encouraging user actions.

Expert Consultation Services:

Leverage the expertise within the blog by offering personalized consultation services.

This could include one-on-one sessions, group consultations, or advisory services, creating an additional income stream while providing tailored guidance.

The Reveal, check this online business out for yourself 👀

Meet Seth Williams, the visionary behind R.E. Tipster.

Seth's mission is clear: provide a transparent guide on making money in real estate, acknowledging the hard work required and steering away from shortcuts.

His proven strategies are far from flashy, allowing him to navigate the real estate landscape with minimal competition and streamlined processes.

Believing in low-risk, high-reward opportunities, Seth built his first real estate business without drowning in debt, showcasing that success is attainable without compromising financial stability or personal life.

Seth's message is one of accessibility. Real estate success doesn't demand a massive reserve of cash, perfect market conditions, or a life without other obligations.

Check R.E. Tipster and gain access to Seth's wealth of knowledge.

Discover practical steps, unconventional insights, and strategies that lead to real estate success.

The Takeaway, What We Learned 🎓

• SEO Excellence: Kickstart success with a robust SEO and content strategy. Attract a diverse audience by prioritizing informational keywords, establishing credibility, and fostering trust.

• Community Engagement: Cultivate a sense of belonging. Forums amplify visibility, creating a space for enthusiasts to share insights, regardless of the blog's niche.

• Multichannel Presence: Diversify content across platforms. Whether YouTube or other channels, broaden reach and consider additional income streams through ads, sponsorships, and partnerships.

• Strategic Subscriber Acquisition: Strategically attract subscribers through freebies and workshops. Showcase expertise and build a loyal base hungry for valuable content.

• Comprehensive Resource Hub: Position as a trustworthy source. Curate dedicated resource categories, from tools to testimonials, to establish credibility in any niche.

• Enhanced Call-to-Action: Optimize CTA buttons universally. Clear design, contrasting colors, and action-oriented language improve conversion rates for any blog.

• Monetizing Expertise: Leverage internal expertise. Offering personalized consultation services creates an additional income stream while providing tailored guidance, applicable to various niches.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor:

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max