The Scott Max Newsletter

In Partnership with Mode Mobile

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A 7-figure/Year income from diverse sources.

• A unique technique that scaled this business to an agency.

• A guide to starting your own agency.

But first, let me introduce our partner for this email,

Mode Mobile

The First Disruption to $martphones Since iPhone 🤳

Tech Startup With Traction: Turn your phone from a cost to an income source. Intriguing idea, isn't it? This is why, we have our eyes on the launch of Mode Mobile’s Pre-IPO Offering. It’s the latest in a series of impressive raises among smartphone innovators, likely spurred by Apple’s recent $3+ trillion valuation.

Mode saw 150x revenue growth from 2019 to 2022, a leap that has made them one of America’s fastest growing companies. Mode is on a mission to disrupt the entire industry with their "EarnPhone," a budget smartphone that’s helped consumers earn and save $150M+ for activities like listening to music, playing games, and ... even charging their devices?!

Over 10,000 investors already acquired shares — and with only days remaining prior to their closing update, allocations are limited.

Disclosure: Please read the offering circular at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation CF Offering.

What does this online business do? 🚀

Today, we're focusing on an outstanding business that earns more than $100,000 every month and excels at crafting copies that consistently generate significant sales and conversions.

With its unmatched copywriting services, this agency has become the top choice for businesses seeking to connect with their target audience and skyrocket conversion rates.

From crafting engaging website content to constructing persuasive sales funnel copy, this agency takes pride in delivering relatable, culturally smart messaging that sells.

Ready to explore how this agency makes money and what sets it apart in its niche? Let’s dive right in.

How does this online business make money? 💻

This professional copywriting agency generates income through three key sources.

Its primary source of income is generated from providing copywriting services to clients.

The agency offers a range of copywriting services, including website content, sales funnel copy, product descriptions, sales emails, and more.

Clients can place orders for various copywriting projects, and get an effective copy within 7 business days of processing the Creative Brief.

It also offers retainer services in various categories which are shown below.

The retainer service involves a regular monthly fee, providing a steady stream of income for the agency.

Another way this agency generates income is by selling its "done for you" writing service on its Product Lounge.

This product lounge serves as an eCommerce platform where customers can browse and purchase various copywriting services for their businesses.

These services include 30-sec elevator pitches, social media posts, and others as shown below

Once customers place an order and provide the necessary information and creative brief, the agency’s team works on crafting the requested content.

This agency also provides the Persuasive Copywriting Certification Course, which generates income through the enrollment fees paid by students.

The Persuasive Copywriting Certification Course is a comprehensive, instructor-led, online self-study course.

Students can enroll in the course by making a one-time direct payment or choosing an option to enroll through a local college/university.

What has this business done well?🔥

Now, let's delve into the remarkable strategies that set this agency apart from its competition, and have helped it to scale over the years.

Offering A Unique Value Proposition

This agency offers a unique value proposition that consists of a blend of excellent copywriting services, a diverse range of services and immersion in audience values and perspectives.

By delivering effective copy and understanding the needs of diverse audiences, this agency ensures that its copywriting services generate results for its clients.

Its wide range of copywriting services, including website content, sales funnel copy, sales emails, and more allows clients to get all their copywriting needs fulfilled in one place, saving them time and effort.

Their approach of immersing themselves in their clients' audience perspectives suggests that they take the time to understand the target market and create copy that resonates with them, potentially leading to more impactful and effective messaging.

An Optimised User Experience

This agency positions itself as making copywriting services easy for clients.

By offering a product lounge and an e-commerce-style approach to selling done-for-you copywriting services, it provides a streamlined experience for customers.

Its website is also easy-to-use and engaging, with clear and concise content, visually appealing design, and user-friendly features like a live chat box.

The website is optimised with an impressive structure and performance as seen in this analysis report below.

An Effective Conversion Rate Optimization Strategy

This copywriting agency implements a number of strategies that increase conversion, one of which is the use of discounts to encourage signups for its email community.

The use of comparison pages also helps visitors to make informed decisions, showcase the benefits of each offer and increase the likelihood of conversions.

Lastly, this agency’s website offers account creation functionality to users.

This strategy ensures that users can have a personalized experience, store their preferences, and facilitate future conversions.

Customer Satisfaction and Social Proof

This agency prioritizes customer satisfaction as evident from the positive feedback displayed on its website.

By featuring these testimonials, the agency leverages social proof to build trust and credibility with potential customers.

The five-star reviews highlight the effectiveness of the copy and the quality of customer support, which can help convince visitors to choose this agency for their copywriting needs.

What this business could improve?🔥🔥🔥

To enhance its performance, this business can consider implementing the following improvements:

Increase Social Media Engagement

This agency should focus on expanding its social media presence and engaging with its target audience.

This can be achieved by posting regular updates, sharing valuable content related to copywriting, and actively interacting with followers.

Encouraging user-generated content (UGC), running contests or giveaways, and responding promptly to comments and messages can also help increase engagement and attract a larger following.

Implement Effective SEO & Link-Building Strategies

To improve website traffic and visibility, this agency can enhance its SEO efforts.

This involves optimizing website content with relevant keywords, creating informative and shareable blog posts, and ensuring proper meta tags and descriptions are in place.

Conducting keyword research, optimizing page titles, headings, and URLs, and generating quality backlinks from reputable sources are also essential for effective SEO.

This business can build high-quality backlinks by guest blogging, collaborating, and seeking opportunities for link exchanges or mentions to increase its website's authority and organic search rankings.

The Reveal, check this online business out for yourself 👀

We’re excited to unveil the business we analysed today which is Word Stylistz, the world’s first woman-owned flat-rate copywriting agency.

This outstanding agency was founded by Apryl Beverly and is fully staffed by female-only copywriters and editors.

Over the years, Word Stylistz has served as the perfect platform for small businesses to reach multicultural and general audiences with professional and well-written copy that converts.

By offering copywriting solutions that bring results, this agency has helped its clients to generate over $100 million in revenue through sales copies.

The Takeaway, What We Learned 🎓

• Explore multiple revenue sources and implement a unique income strategy to increase the revenue potential of your copywriting agency.

• Offering a unique value proposition has several benefits including competitive differentiation and targeted audience attraction,

• Prioritize user experience for positive brand perception and increased customer satisfaction.

• Utilize an effective conversion strategy that targets customers at various stages of the buying process.

• Harness the power of community by utilising email marketing and social media to interact directly with your audience.

• Focus on providing an unbeatable service to ensure customer satisfaction and display their feedback as social proof.

• Increase social media engagement by opting for UGC, hosting contests and giveaways.

• Implement SEO best practices and link-building efforts to increase organic traffic, visibility and website authority.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to your website.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max