Case Study👉 How You Can Earn $78K/Mo By Giving Legal Advice Online

The Scott Max Newsletter

In Partnership with The Daily Upside

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $78,000.

• An effective approach to positioning CTAs.

• A plan outlining the steps to establish a comparable business.

But first, let me introduce our partner for this email,

The Daily Upside

Insightful business news that respects your time and intelligence.

The Daily Upside is a business newsletter that covers the most important stories in business in a style that's engaging, insightful, and fun. Started by a former investment banker, The Daily Upside delivers quality insights and surfaces unique stories you won't read elsewhere.

What does this online business do? 🚀

This week's newsletter is a really exciting one. We will analyze a Blog that is doing exceptionally well financially and in terms of website mechanics.

Our focus is mainly on finding out how it drives traffic and how it makes a $78k monthly income.

Blogging has become a very popular niche lately, but most people overlook the legal side of managing a blog. This is where this blog comes in.

Offering expert advice and service on how to properly structure the legalities of a blog to avoid any legal infringements.

Helpful blogs like this one are destined to be profitable and popular as they address a need that most bloggers do not specialize in.

Not to mention the ease of mind it gives when all the legal standards are met.

Let us have a closer look at how the online business is managed and its strategies to achieve such admirable success.

This newsletter will also include what we can learn from it to use to our advantage.

How does this online business make money? 💻

This section is dedicated to the blog’s monthly earnings and how it banks a $78,000 income.

This niche site has identified that most of its revenue comes from selling Digital Products, that they create themselves and sell directly off the website.

A total of 25 digital Legal templates account for the majority of the monthly earnings.

These templates are sold to clients looking to make their blog’s content and services legally upright.

Together with selling digital products the blog also offers Consultation services.  

This involves one-on-one consultation services with clients via online video calls.

According to a recent income report, Digital products and Private Consultation has brought in a breathtaking $67,375 (month of March)

This niche blog also markets high commission-based software to earn an Affiliate commission.

The blog is a proud Affiliate marketer for a total of 30 different blogging software, that help bloggers access the best platforms to aid them on their blogging journey.

Popular names include Bluehost, Hostgator, Siteground, Bigscoots, and some WordPress Themes, to mention a few.

Other streams of revenue include Sponsorships with Youtubers and other online businesses, Paid gigs like interviews, and speaking at events.

Blog coaching that is privately held with paid clients.

Not to mention the Legal Audits for websites service that they provide also contributes to the overall $60,000 - $70,000 monthly income the blog celebrates.

What has this business done well?🔥

In this section, we will discuss the positives that make the blog a success.

We noticed how well the blog has Diversified its service delivery.

This blog has truly gone all out when it comes to specialization, by providing numerous ways to serve, to address clients' individual needs.

From offering helpful digital products to one-on-one consultation, featuring in interviews, and giving personalized Legal audits to make sure bloggers get the full package.

Giving clients peace of mind is a lucrative service and a profitable one in this case.

Good Content and selling helpful Digital Products.

On that note of discussing service delivery, we must applaud the great effort they have put into designing easy-to-understand Legal templates.

Clients can purchase these templates at will, and edit information on the template with the help of the blog representatives to make sure all contents are relevant to the client's unique blog.

This is a good way to make an income off a thriving blog, and as expressed in their report their digital products have accounted for much of their monthly earnings.

It has a very Interactive Facebook group and YouTube channel.

Easy to notice, is how well-structured the blog's Facebook Group and YouTube channel directly address its existing audience.

The Facebook group played a vital role in entertaining pressing questions about the Hows and Whats, to make sure the legal side of the blog is in order and to a set standard.

The blog’s Channel on YouTube equally so, aids the mission of the blog by providing must-know information in the form of videos.

It also acts as a marketing agent, linking YouTube fanatics directly to the blog (and vice versa). On every page is a relatively brief YouTube video to clarify key concerns and outline important information.

Pretty clever!

Gradual traffic growth over a long period:

Ahrefs has provided us with accurate data expressed as a graph tracking traffic growth.

This allows users to gain a better understanding of its progress spread over a specific range from 1 month to 2 years.

The consistent growth in new audiences, that can be converted into paying clients and loyal readers is evident.

Several positive facets inspired this outcome, it is prudent to note that this niche blog has leveraged its good content and services.

Effective Calls-to-Action and Conversion Optimization:

This business understands the importance of guiding their audience towards their services and products.

Their website is designed with strategic Call-to-Action (CTA) buttons that are strategically placed and visually stand out, ensuring visitors can easily take the desired actions.

They have implemented Conversion Rate Optimization (CRO) techniques to maximize the effectiveness of their CTAs and improve the overall user experience.

Additionally, they go the extra mile by providing a helpful quiz that assists their audience in identifying the most suitable bundle or template for their specific needs.

This personalized approach enhances customer satisfaction and drives conversions, making it easier for entrepreneurs to access the resources they require for success.

What this business could improve?🔥🔥🔥

To further enhance revenue generation and expand their reach, this business can consider the following opportunities:

Blog page improvements :

This is definitely one of my top 10 favorite online businesses, for so many reasons.

It is very close to absolute perfection, but like all blogs, there is always room for improvement.

The blog would be more user-friendly if it had a section for Frequently Asked Questions and a Search bar.

Having a FAQ section helps with the website’s user experience and answers any pressing questions the reader may have at that moment.

Readers enjoy the convenience of short answers, which can save them so much time.

This would be very useful to this blog because it tackles a very confusing topic, the law.

Below is an article about the benefits of an FAQ page/section, by Exposure.

Another helpful addon the online business could add to its website is a search bar.

At a glance, we noticed the blog has a lot of (valuable) information, that readers would not wish to miss out on.

A handy search bar in the top right of the page could be a lifesaver for readers looking to find a specific post or subtitle.

Implementing Social Media Ads:

With their limited previous experience in running ads, this business has an untapped opportunity to leverage social media platforms for targeted advertising.

By reaching out to busy entrepreneurs who may not actively seek out legal services, well-crafted ads can increase brand visibility and attract potential leads.

Utilizing platforms like Facebook, Instagram, and LinkedIn can effectively capture the attention of their target audience and drive more traffic to their website.

Optimizing the Store Page:

The current layout and presentation of templates and bundles may pose challenges for customers in making purchases.

Simplifying the organization and design of the store page can greatly improve the user experience.

The impact of website design is greater than one might anticipate.

By streamlining the layout, reducing overwhelming text details, and providing a clear and concise overview of each template or bundle, customers will find it easier to browse and make informed decisions.

A user-friendly and intuitive buying process will contribute to higher conversion rates and increased revenue.

Recommending Complimentary Templates:

During the buying process, offering recommendations for complementary templates can be a valuable addition.

By leveraging their understanding of customers' needs, this business can suggest additional templates that complement the ones being purchased.

By providing extra discounts or promotions, this strategy can be further enhanced.

This strategic cross-selling approach not only enhances the value provided to customers but also increases the average order value.

By showcasing related templates and highlighting their benefits, customers are more likely to explore and add more items to their cart, resulting in increased revenue.

The Reveal, check this online business out for yourself 👀

A Self Guru is a very successful online business, by our standards. The founder and the face of the blog is a lawyer known as Amira.

She started out as a Business Lawyer and began to venture into blogging, while she juggled a day job.

Currently, she is a 7 figure blogger, coach, and entrepreneur. After the first few months of blogging, she decided to leave her day job and invested all her energy and time into growing A Self Guru.

Her experience of her father being sued for $90,000 for his blog taught her that most blogs across the web are in danger of being in legal trouble that can potentially result in large amounts of money to be paid (no different from her father’s issue)

This is how the blog was born, and is definitely making a lasting impact on both small and big online businesses.

The blog is trusted by 50,000 online entrepreneurs and counting.

Surely that is a reflection of its hard work and positive input.

The Takeaway, What We Learned 🎓 

• Make use of platforms like YouTube and Facebook as marketing agents and information hubs.

• Keeping the balance between content that is Commercial and Information is critical. As it acts as a blog to educate and inform visitors.
   

• Sell digital products that can be resold continuously to different clients. That serves their individual needs. Downloadable spreadsheets and infographics are good examples.

• Your Target Market does not have to be the common audience. This blog had a different approach in this sense, targeting online business owners, entrepreneurs with websites, and everyday bloggers.
   

• Explore different ways to serve your desired audience. In simple speaking, diversify your service delivery! Offer a number of different services that can help any client no matter the niche, industry, level of expertise, or business model.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max