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Case Study👉 How YOU Can Earn Online Inspiring Others to Start a Business

The Scott Max Newsletter

In Partnership with Eli's Newsletter

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

  • A thriving online business making a steady income.

  • Unique techniques enable this business to stand out in its niche and achieve success.

  • A step-by-step guide to setting up a business like this one for yourself!

But first, let me introduce our partner for this email,

Eli's NewsletterA newsletter that will make your customers love you. Read tips from the best DTC brands in the world.

What does this online business do? 🚀

Welcome to another newsletter that gives you a peek into profitable online businesses, to encourage you to invest in starting your own online business.

In this edition, we will have an analysis article on a profitable blog that has made a name for itself through its various course programs and affiliate marketing opportunities.

This blog has a very simple website design and a basic sales funnel.

However, much of Its fame comes from its content on popular niche markets and business models that are making waves globally.

Here, we will explore the blog’s main objectives, marketing tactics and affiliate marketing strategies.

How does this online business make money? 💻

Good question let’s have a look!

It has displayed multiple affiliations with various brands, to earn a commission-based income.

Blog content and recommendations in the form of videos can be seen throughout the blog, promoting popular brands that offer affiliate partnerships.

By making a purchase through its affiliated link, web visitors enable the blog to earn a percentage commission from the external sale.


Site Ground, ConvertKit, KW Finder, BlueHost and Snappa are a few to mention.

High volumes of traffic coupled with good content entice web visitors to make a purchase is a simple way to earn consistently per month.

The blog actively seeks out more affiliate marketing partnerships by collaborating with businesses related to its niche.

This method diversifies its income streams and expands its reach through strategic networking and partnerships.

This income stream is the main contributor to the blog both financially and professionally.

Lastly, the blog has managed to catch the eye of a particular brand, sparking a lucrative sponsorship partnership.

Sponsorships are in some cases a very wise way to earn online, this depends on the sponsorship agreement and your individual objectives

Big brands sponsor creatives to reach out to a specific audience and expand their reach through intentionally curated content.

This blog has built a reputation that has brought about a sponsorship deal because of its traffic diversity, credibility and customer loyalty.

Below is data expressed on a graph of the blog’s podcast downloads. This is but one way to check a blog’s reputation.

As it shows the general interest users have in the content the blog has curated and created.

What has this business done well?🔥

A quick mention of the blog content and its overall effectiveness

The blog offers a variety of ways for website visitors to access and learn various business models that are currently trending.

Web visitors can enjoy valuable information through its vibrant email newsletter series, podcast episodes and social media accounts.

This is a testament to the authority of the blog as it aims to educate its audience through various channels.

It is prudent to reach your target market in familiar spaces, where they spend most of their time.

Ensuring the blog meets them in their comfort zone and delivers a better pitch.

Its organic SEO strategy and social media marketing have indeed grown this online blog and served its audience well.

Authority in its niche market:

Amazingly so, this niche blog has truly satisfied its web viewers with a multi-approach to educate them on the various business models that are currently trending.

This approach not only serves its targeted market but speaks greatly about the blog and its credibility as far as professional services are concerned.

The blog has dominated its niche market by hosting various courses on different online business models, such as podcasting, Blogging and YouTube.

Free resources can also be sourced from the website that can equip web viewers more in the areas they look to specialise in.

What this business could improve?🔥🔥🔥

Adding a useful blog page feature :

A useful feature that could enhance website functionality is adding a search bar in the menu section.

Most online businesses have this located in the top right corner of the page for easy accessibility and to make the website user-friendly.

The website tabs

We have observed that the blog contains a lot of valuable information in various formats and sizes, that readers may want to access without any constraints.

A search bar situated on the top right of the page would be a convenient tool for users to locate specific posts or subheadings.

The article has identified 5 very good reasons why every online blog needs to have a search bar.

Most bloggers consider a search bar optional, what is your take on it?

Extra blog maintenance: 

This niche blog boasts a low volume of monthly visitors, ranks for 1.2K keywords, and has 6K backlinks, which makes it a potentially lucrative online business in attracting online traffic.

If you are looking to start an online business, a niche blog can be a great way to attract visitors and generate revenue.

This particular blog has a low volume of monthly visitors, which means there is plenty of room for growth. However, it also ranks for 1.2K keywords and has 6K backlinks, which shows that it has a strong and established presence in its niche.

With some hard work and dedication, this blog could turn into a highly profitable venture.

The Reveal, check this online business out for yourself 👀

The niche blog we focused on in this jam-packed newsletter review is called Do You Even Blog.

Its main agenda is to equip website visitors with the necessary tools and knowledge to start earning online through various business models.

The blog has helpful content in the form of blog posts, course programs, resources and YouTube videos.

Meet Pete McPherson, proud founder of DYEB, who was a reputable account before focusing on blogging and podcasting.

Take time and have a look at his blog tons to learn there…

The Takeaway, What We Learned 🎓

  • Add a search bar to make it easy for website users to access all sorts of information. From Podcast material to blog content to YouTube recommendations.

  • Have content that can serve many people in various ways. In simple speaking diversify your content. Host a podcast, have YouTube videos and reach out to your audience through email newsletter campaigns.

  • Aim to establish a good social media following and high volume of traffic that can bring about sponsorships from big brands.

  • Affiliate marketing is important. Target recurring affiliate programs to ensure a consistent flow of income as per the brands’ affiliate terms and conditions.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

  • WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely used platform for various online businesses.

  • SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

  • Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behaviour and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

  • Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

  • Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

  • Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

  • Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

You decide what's next! ⏭️

Cast your vote for the content you'd like to see next:

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Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor:

Eli's NewsletterA newsletter that will make your customers love you. Read tips from the best DTC brands in the world.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max