The Scott Max Newsletter

In Partnership with MasterWorks

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• Attaining a monthly income of $30,000.

• Balancing the attractiveness of a website with its performance.

• A guide outlining the process of creating a business.

But first, let me introduce our partner for this email,

MasterWorks

LinkedIn’s “Top Startup” wants to help you hedge market volatility

Only “the best, completely game-changing ideas” made the rankings this year. One of the standouts was Masterworks, the sole investment platform on the list.

Masterworks allows users to invest in shares of investment-grade art, a $1.7 trillion alternative asset. Many of Masterworks’ members cite inflation concerns, and volatile public markets, as top reasons they invest.

It makes sense. Goldman Sachs recently reported that real assets like fine art can help protect wealth during periods of historically-high inflation. In fact, contemporary art has appreciated 13.5% annually on average, when inflation is above 3%.

So while everyone else was panic-selling at double-digit losses, Masterworks’ last 3 sales realized 10.4%, 35.0%, and 13.9%.

Due to high demand, offerings can sell out in just minutes, but The Scott Max Newsletter readers can skip the waitlist with our referral link.

“Net Return" refers to the annualized internal rate of return net of all fees and costs, calculated from the offering closing date to the date the sale is consummated. IRR may not be indicative of Masterworks paintings not yet sold and past performance is not indicative of future results. See important Regulation A disclosures at masterworks.com/cd.

What does this online business do? 🚀

In this newsletter, we're about to uncover a hidden gem in the world of vegetarian cuisine.

Prepare for a pleasant journey into the universe of a business that has been transforming the way people eat.

This extraordinary website generates an impressive monthly revenue of $30,000.

With a firm belief that vegetarian eating should be accessible to all, this business provides easy-to-follow vegetarian recipes and invaluable nutrition information, making it effortless for individuals to incorporate more plant-based meals into their daily lives.

Whether you're a seasoned vegetarian or someone curious about exploring plant-based options, the culinary wonders presented by this website will surely captivate your palate.

So, get ready to join us on an exciting voyage as we unravel the strategies behind their success, explore opportunities for further growth, and ultimately reveal the name of this exceptional website that's transforming the way we approach vegetarian cuisine.

How does this online business make money? 💻

Curious about how this undisclosed website generates its revenue?

Let's dive into the strategies that keep their financial wheels turning.

This website's primary moneymaker is none other than displayed ads.

By carefully curating ad spaces within their platform, they generate substantial revenue through clicks and impressions.

These ads play a crucial role as a catalyst for their profitability, working tirelessly in the background to fuel their growth and prosperity.

They are the champions of passive income, boosting the website's overall financial performance and establishing it as a formidable player in the industry.

Alongside advertisements, the website harnesses the power of sponsored posts as an additional revenue stream.

By forging partnerships with brands and businesses, they craft sponsored content that seamlessly integrates with their values and captivates their audience.

These collaborations not only offer enriching content for their readers but also generate revenue through lucrative sponsorship agreements.

It's a win-win situation where the website thrives by delivering valuable content while also bolstering its financial stability through fruitful partnerships.

Another key revenue stream for this undisclosed website is affiliate marketing.

You will notice that they mention affiliate partnerships on top of their posts.

By recommending products or services and including affiliate links, they earn a commission for any purchases made through those links.

This mutually beneficial arrangement allows them to monetize their recommendations while providing their audience with valuable product suggestions.

What has this business done well?🔥

Behind the success of this website lies a combination of strategic choices and passionate dedication that sets them apart from the competition.

Let's explore the reasons behind their thriving business.

Aesthetics and Performance:

Their website design and choice of colors create a visually appealing and immersive experience.

With a keen eye for aesthetics, navigating their website becomes a pleasure.

Moreover, they have prioritized website performance, ensuring a seamless user experience that keeps visitors engaged and coming back for more.

Harnessing the Power of Videos and Pictures

One of the secrets to their success lies in their skillful utilization of videos and pictures personally created by the team.

This approach brings three significant benefits: it enhances the visual appeal of their content, enables them to showcase step-by-step instructions in an engaging manner, and establishes a personal connection with their audience.

Through these visual mediums, they effectively communicate their passion and expertise, building trust and fostering a sense of community among their followers.

Social Media Prowess:

Their wide presence on social media platforms further contributes to their success.

Particularly noteworthy is their Pinterest page, boasting over 100,000 followers and an impressive 7.9 million monthly views.

This social media platform allows them to reach a vast audience and share captivating visuals, inspiring users to explore their website for more delightful recipes and nutrition information.

Expertise and Passion:

The owner of this website brings invaluable expertise to the table.

As a certified professional in the industry, with a bachelor’s degree in human nutrition and a master's degree in sensory science, she possesses the knowledge and credentials to provide reliable and trustworthy information.

Combined with her genuine passion for what she does, her expertise shines through in every aspect of the website, establishing credibility and attracting a loyal following.

Email Marketing and Subscriber Incentives:

To further engage and connect with their audience, the website utilizes email marketing.

By offering three free eBooks as an incentive for subscription, they encourage visitors to join their community and receive exclusive content directly in their inbox.

This approach not only expands their reach but also allows them to nurture relationships with their subscribers.

Diversifying Revenue:

Diversifying their income streams is another key aspect of their success.

In addition to their free content, they offer premium healthy meal recipes and programs.

This approach caters to different segments of their audience, providing an additional revenue stream while offering high-value content to those seeking a more comprehensive and personalized experience.

Engaging the Community:

Their monthly cooking challenge adds a layer of excitement and engagement.

By organizing this event, they foster a sense of community and encourage their audience to actively participate.

The chance to win a prize motivates individuals to showcase their cooking skills and further strengthens the bond between the website and its followers.

Exceptional SEO:

Another significant factor contributing to the success of this undisclosed website is their exceptional SEO strategy.

With a deep understanding of search engine optimization, they have managed to dominate search engine rankings and attract a steady stream of organic traffic.

Here's how their SEO efforts have played a vital role:

• Targeted Keyword Optimization: Through extensive research, they have identified and strategically incorporated relevant, high-demand keywords into their content.
  This has boosted their visibility in search results and attracted a highly targeted audience.

• High-Quality Content Creation: The undisclosed website consistently produces engaging, SEO-optimized content that caters to their audience's needs.
  This focus on quality has earned them credibility, improved user experience, and valuable backlinks from reputable websites.

• Technical SEO Excellence: As previously mentioned behind the scenes, they have implemented technical strategies to optimize website performance, including page load speed, mobile responsiveness, and site structure.

• Backlink Acquisition: Actively building relationships with influential websites, bloggers, and industry professionals, they have acquired quality backlinks.
  This boosts their website's authority and relevance in the eyes of search engines, resulting in increased organic traffic.

What this business could improve?🔥🔥🔥

With their solid foundation and existing revenue streams, there are exciting opportunities for this business to generate more revenue and expand their reach.

Let's go through some strategies that can propel their growth and attract a wider audience.

Leverage Expertise and Blogging Skills:

The owner of this website possesses valuable industry expertise and strong blogging skills.

One opportunity to further enhance their income is by leveraging these assets to create a paid course.

By packaging their knowledge, recipes, and insights into a comprehensive online course, they can offer a deeper level of engagement and value to their audience.

This course can provide in-depth tutorials, advanced techniques, personalized guidance, and exclusive content not available elsewhere.

The benefits of a paid course include:

• Monetizing Expertise: Sharing specialized knowledge and skills in a structured course format allows the owner to earn revenue directly from their expertise, leveraging their credibility and experience.

• Higher Revenue Potential: Compared to other revenue streams, a paid course offers the opportunity for higher earnings per customer, especially if it provides significant value and addresses specific pain points.

• Scalability and Reach: With online courses, there are no geographical limitations, allowing the website to reach a global audience and generate income from diverse markets.

• Building Authority: Offering a paid course solidifies the website's reputation as an industry leader, positioning them as a go-to resource for vegetarian cooking knowledge.

Expand Product Offerings Beyond Recipes

While the website already offers a diverse range of content, there are additional avenues to explore that can complement their existing offerings.

Here are some ideas to consider:

• Kitchen Tools and Utensils: Curate a collection of high-quality kitchen tools and utensils that align with the website's values and focus.

  By providing recommendations and links to purchase these products, they can earn affiliate commissions while providing a convenient shopping experience for their audience.

• Meal Planning and Customized Menus: Develop meal planning resources and offer customized menus tailored to specific dietary needs or preferences.

  This can include pre-planned weekly menus, grocery lists, and even personalized coaching for individuals seeking guidance and support in their vegetarian journey.

• Cooking Classes or Workshops: Organize virtual cooking classes or workshops where participants can learn directly from the website's experts.

  These interactive sessions can cover specific cooking techniques, specialty cuisines, or advanced recipe creations, offering a unique and engaging experience for participants while generating additional revenue.

For instance, Zwilling‘s affiliate program could be good for this business:

Offer Virtual Events and Webinars

Virtual events and webinars provide an interactive platform to engage with the audience, share knowledge, and promote their offerings.

The business can organize live cooking demonstrations, nutrition Q&A sessions, or panel discussions featuring experts in the field.

These events not only offer valuable insights and education but also provide opportunities to promote their products, courses, and services, driving lead generation and potential sales.

The Reveal, check this online business out for yourself 👀

Behind the success of the analyzed business, LiveEatLearn, stands the talented and passionate individual, Sarah Bond.

As the chief recipe developer and photographer, Sarah has played a pivotal role in shaping the website's content and creating a delightful culinary experience for visitors.

Her expertise extends beyond the cooking and photography, as she graduated from Penn State with a background in Human Nutrition and Sensory Science.

Sarah's commitment to providing easy-to-follow recipes and nutrition information is evident in the success of LiveEatLearn.

Her recipes inspire and empower individuals to embrace a vegetarian lifestyle and explore the wonders of plant-based cuisine.

Sarah's culinary creations are not only visually appealing but also reflect her dedication to promoting healthy, flavorful, and sustainable food choices.

With Sarah Bond at the helm, LiveEatLearn continues to thrive, providing a wealth of vegetarian recipes and nutrition information to help individuals lead a healthier, more sustainable lifestyle.

The Takeaway, What We Learned 🎓

• Embrace Your Expertise: Utilize your expertise and passion to establish yourself as a trusted authority in your field. Sharing valuable knowledge and insights will help attract a loyal following.

• Quality Content and SEO: Produce high-quality content optimized for search engines. Focus on targeted keyword optimization, exceptional content creation, and backlink acquisition to boost visibility and credibility.

• Engage with Social Media: Build a strong social media presence to expand your reach and foster community engagement. Platforms like Pinterest can be particularly effective in driving traffic to your website.

• Diversify Revenue Streams: Maximize your income potential by diversifying revenue sources. Explore opportunities such as displayed ads, sponsored posts, and affiliate marketing. Offer premium products or services to cater to different customer segments.

• Optimize User Experience: Prioritize website design, intuitive navigation, and responsive performance to create a positive user experience. Offer free incentives and utilize email marketing to engage visitors and generate leads.

• Explore Collaborations and Events: Collaborate with influencers, guest bloggers, and industry professionals to tap into new audiences. Organize virtual events, webinars, and challenges to foster engagement and attract new leads.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max