Case Study 👉 How YOU Can Get $80K/Year with a Dogs Online Magazine

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• $80,000 of yearly income

• A feature to help those with visual impairments

• A roadmap to build your own venture

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Today, our investigation takes us into the thriving realm of a digital canine companion hub, silently accumulating an impressive $80,000 annually.

Enter an online magazine that has become a vital guide for pet parents, offering insights on keeping their furry friends happy, healthy, playful, and fiercely loyal.

This digital oasis covers an array of topics, from dog health and training to adoption and pure canine enjoyment.

Positioned as an invaluable resource, it has successfully etched its place as a go-to for all things related to our four-legged friends.

Stay tuned for a closer look at how this digital haven enriches the lives of pet parents and their canine companions. 🐾

How does this online business make money? 💻

So, how does this digital haven manage to secure an annual revenue of $80,000?

Firstly, this online magazine has strategically joined forces with a prestigious ad network Mediavine.

Achieving this is no easy task, given the network's stringent criteria of a minimum of 50,000 monthly sessions, translating to approximately 60,000 to 80,000 pageviews.

Audience engagement is also crucial, with visitors viewing an average of 1.2 to 1.6 pages per session.

By meeting and surpassing these benchmarks, this canine haven has secured a reliable stream of income through targeted advertising.

But that's not all.

This business is no stranger to the world of affiliate marketing, a common yet effective strategy for blogs.

However, they take a unique approach by keeping their affiliate partnerships exclusive and meaningful.

Currently teaming up with only two trusted partners, this digital haven ensures that the products and services they endorse align closely with their mission of enhancing the lives of both dogs and their parents.

In the following sections, we'll delve deeper into these strategies and uncover the intricacies of how this website successfully combines multiple strategies to fuel its noteworthy annual revenue.

What has this business done well?🔥

Let’s unveil the driving forces behind the success of this magazine, making it a standout in the digital realm.

Firstly, the implementation of an audio reader emerges as a distinctive and thoughtful feature.

This innovation caters to diverse preferences, allowing users to consume content through an auditory experience.

This not only enhances accessibility for a broader audience, including those with visual impairments, but also caters to the growing demand for multitasking-friendly content consumption.

It's not just about reading; it's about providing a dynamic, inclusive, and convenient user experience.

Moreover, their commitment to excellence extends beyond content to the technical realm.

With an A score on GTmetrix's performance test, this online magazine ensures that users enjoy a seamless and swift browsing experience.

This not only contributes to user satisfaction but also plays a pivotal role in search engine rankings, a testament to their dedication to providing a top-notch digital environment.

Speaking of search engine rankings, the website boasts an impressive 2.8K keywords that position them within Google's top 10 organic search results in the US alone.

This means they're not just creating content; they're strategically placing it where their audience is most likely to find it.

This level of visibility speaks volumes about their SEO prowess and content relevance, attracting organic traffic that goes beyond mere numbers.

When it comes to visitors, this business is not just drawing in numbers; they're keeping them engaged.

According to Semrush's data, the website enjoys almost 100K unique visits monthly, with an impressive Average Visit Duration of 15:40.

This extensive interaction time is a testament to the quality and relevance of their content.

It goes beyond just attracting eyes; it captivates attention, fostering a community that values and actively engages with the information provided.

What this business could improve?🔥🔥🔥

Let's explore the untapped potential that lies ahead for this online magazine, presenting opportunities to not only increase revenue but also broaden their reach.

Bounce Rate Investigation and Correction:

The website recently experienced a notable increase in its bounce rate, especially on mobile devices.

Investigating and rectifying this matter should be a top priority.

Streamlining the mobile user experience, optimizing page load times, and addressing any potential content or navigation issues can significantly reduce the bounce rate.

A user-friendly and seamless mobile experience not only retains visitors but also enhances the website's overall performance.

Revamp Social Media Presence:

Social media is an invaluable tool for expanding reach and engagement.

With platforms like Facebook and Pinterest showing moderate followings, there's immense potential to amplify their social media strategy.

Creating a robust content calendar, exploring new platforms, especially video-centric ones like TikTok, and producing engaging video content can catapult their social media presence.

Video content, in particular, adds a personal touch, enhancing credibility by showcasing the authentic personalities behind the website.

A simple video of the website's owners interacting with their dogs while sharing canine insights can establish a genuine connection with the audience.

Explore Co-Branded Ventures:

Leveraging the established audience, the undisclosed online magazine is ripe for exploring new income streams.

One lucrative avenue is collaborating with other canine brands to co-create exclusive, co-branded canine accessories.

This not only introduces a fresh revenue stream but also capitalizes on the trust and loyalty built with their audience.

Co-branded products carry the combined credibility of both brands, amplifying the appeal to consumers.

By strategically selecting reputable partners, this venture can elevate the website's authority in the canine niche and unlock new avenues for growth.

To begin, they can perform keyword research to discover the current trends in hat accessories. This article from Semrush could prove to be very beneficial during this phase.

The Reveal, check this online business out for yourself 👀

Let's shine a spotlight on the mastermind behind DogsBestLife, Sara B. Hansen.

With over two decades of editorial prowess and a notable stint at publications like The Denver Post, The Des Moines Register, and The Fort Collins Coloradoan, Sara's expertise is unparalleled.

Not to mention, she's the author of "The Complete Guide to Cocker Spaniels".

In 2011, Sara turned her dream into reality, birthing “DogsBestLife.com”, an invaluable resource for dog owners.

From her upbringing with family dogs to the cherished companionship of Browning, Finley, and Sydney, Sara's canine journey is deeply woven into the fabric of her life.

Here's to Sara B. Hansen, an editor, author, and the visionary force shaping DogsBestLife.

The Takeaway, What We Learned 🎓

• Inclusive Content: Consider audio features for diverse audience preferences, enhancing inclusivity and providing a dynamic user experience.

• Technical Excellence: Optimize your website for a seamless user experience, satisfying users, and boosting search engine rankings.

• Strategic SEO: Place content strategically for organic traffic, showcasing SEO prowess, and attracting the right audience.

• Community Engagement: Foster an engaging community for extensive interaction, going beyond attracting eyes to captivate attention and build loyalty.

• Optimize User Experience: Address bounce rate spikes to streamline the user experience and enhance overall website performance.

• Social Media Amplification: Enhance your social media presence with a content calendar, new platforms, and engaging video content for a genuine connection.

• Explore Collaborations: Leverage your audience for income through collaborations, co-creating exclusive products with other brands to amplify credibility and broaden appeal.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max