Case Study👉 How YOU Can Grow Your Personal Blog to Six Figures

The Scott Max Newsletter

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A thriving online business making a steady income.

• Unique techniques enable this business to stand out in its niche and achieve success.

• A step-by-step guide to setting up a business like this one for yourself!

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What does this online business do? 🚀

This niche blog has gradually grown to a steady 6 figure monthly income thanks to some of the systems it has in place.

A well-organized blog with loads of good content and multiple avenues to provide a service to users.

While maintaining a good conversion rate on its courses and marketing systems.

We will have a look at the various services it provides, marketing tactics, and some key takeaways to consider.

How does this online business make money? 💻

This niche website has done extremely well to secure a consistent flow of revenue.

Notably, its E-courses play a vital role in this regard.

Its most popular course is called Blog to Biz Hive (BBH), whereby the founder educates learners on the necessary steps to start a successful blog.

The course has 3 tier payment options that users can choose from according to the different prices and offerings each package has.

This means there are three different payment options with a once-off or pay-via-payment plan to help clients make a decision based on their interests and financial budget.

Besides this course, the blog also offers other blogging-related course programs.

We see in this blog that affiliate marketing has also taken centre stage as a way to ensure a monthly income.

This blog makes use of service providers that pay a high commission on a monthly basis.

Affiliate marketing is a very profitable way bloggers and online businesses earn an income by selling on behalf of companies for a commission.

These commissions are a fraction of the product/service their referral purchased, through a unique affiliate link.

Found in a number of blog posts and in its course programs are affiliate links to entice readers to click on and make a purchase.

This proven strategy has brought about $25,572 in one month for the blog, which is very impressive.

What has this business done well?🔥 

In this section, we will focus on what makes the blog a huge success:

Saying the blog has a good website appearance is an understatement.

At a glance, the website has warm colours that complement each other very well.

It has modern and stylish features that make the website very attractive.

With uniform fonts, well-layered topics and sub-topics, and high-quality pictures and GIFs of the founder.

The vibrant podcast is a biweekly program, that interviews entrepreneurs about their success stories.

The blog has recorded a number of episodes of men and women who have transformed their lives through personal growth and changing their mental state.

This acts as a marketing tactic and another way of disseminating information about earning passive income.

Podcast fanatics would most definitely subscribe to the podcast for a number of reasons. Happy client testimonials are displayed to better express the positive impact the podcast has.

The blog has done an exceptional job with its various advertising campaigns.

It has seen much success from the ads that it runs on Facebook and Pinterest.

According to records, the blog has dedicated a large sum of money to its advertising campaigns.

This has resulted in reaching cold traffic and converting them into students in the blog’s course programs, readers following its content, and subscribers of the podcast.

Once traffic is directed to the website, the magic begins with helpful material to get them started on their journey.

What this business could improve?🔥🔥🔥 

Let's explore areas where this business has room for improvement.

Choice of SEO Keywords:

The blog has relied much on organic SEO methods to increase its discoverability and rank high on search results.

Organic SEO marketing is a relatively cost-effective way to gain traction, as compared to using paid features. If executed well it can bring about positive outcomes in the form of organic traffic.

This niche site clearly has a lot of valuable content that can easily rank high. However, there is a need for more strategic optimization to improve its overall keyword scores.

As displayed below with the help of Ahrefs interactive tools.

Relevant keywords help search engines like Google to show web searchers the best and most relevant articles.

Having a good list of keywords embedded in your posts can be a crucial determining factor when compared to your competitor’s posts.

The Reveal, check this online business out for yourself 👀

In this newsletter, we've centered our attention on a website that bears the name of its founder, Melyssa Griffin.

The blog extends a range of services to both its cherished clients and new website visitors.

These include E-courses and informative content guiding individuals on launching a lucrative career as a blogger.

Founded by a former high school teacher turned entrepreneur, she has skillfully crafted her blog to serve as a valuable resource for viewers seeking to enhance their financial magnetism.

Through insightful content and practical advice, her goal is to empower readers with the knowledge and tools to attract prosperity and financial well-being into their lives.

The entirety of the content is grounded in this principle, aimed at assisting ordinary individuals in generating additional income through online channels.

The Takeaway, What We Learned 🎓

• Keep the website appearance modern, with warm colours to catch the eye.

• Offer course programs around your niche, that is directed to a specific audience.

• Go the extra mile in terms of service delivery and content relevance.

• Use ads to market and advertise your brand to cold traffic.

• Make purchasing easy by adding more options and ways to pay for a product/service.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor: Ryse

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max