Case Study👉 How YOU Can Harmonize Blog and E-commerce to Foster Growth

The Scott Max Newsletter

In Partnership with International Intrigue

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

📢 Exciting News! We added a new section "You decide what's next!". Pick what you want to read in tomorrow's newsletter, and we'll deliver it straight to your inbox. Be sure to read till the end to cast your vote! 🗳️

Now, let’s get to the good stuff you'll see in this email:

• A thriving online business making a steady income.

• Unique techniques enable this business to stand out in its niche and achieve success.

• A step-by-step guide to setting up a business.

But first, let me introduce our partner for this email,

International Intrigue

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What does this online business do? 🚀

In this edition, we will have a look at a unique online business that has cleverly linked its blog to its e-commerce store.

It is common practice for blogs to have e-commerce stores to sell their products and expand their reach.

With a good strategy of how to deliver this proven method, our focus will be chiefly on the benefits of linking a profitable blog to a money-making e-commerce store.

The two online businesses are owned and managed by a married couple that ventured into earning online for the same reason most people start, to earn an extra income.

In addition, the blog also educates aspiring bloggers and e-commerce store owners on the fundamentals of starting an online career.

Let’s waste no time, read along I am sure there is a gold nugget for you here

How does this online business make money? 💻

These online businesses have taken a step further than most blogs that monetized their services.

It has well-structured online course programs that have coached thousands of students globally.

It is very impressive to note that the blog has also published various blog posts that promote these course programs.

The course is a beginner-friendly guide for aspiring e-commerce owners, who want to own an online store selling their products internationally.

Quite simply the blog has generated an astounding amount of income because of this e-commerce course program.

Even more so the course also contributes largely to the blog's complete service delivery plan, authority and credibility.

These are very subtle positive factors but will be the make or break of any online business

Next, we noted that the blog and e-commerce store receive revenue from sponsors for specific services

Having a sponsor is but another clear indicator that the blog has an unrecognisable potential in the eyes of other well-known online businesses and firms.

The majority of sponsors are online businesses that are sub-businesses of the e-commerce business model.

The blog owners are also founders of an e-commerce conference called Sellers Summit, which is a platform for small to medium-sized e-commerce store owners to network their products

Sellers Summit is one of a handful of sponsors that trust and support the blog's services and content.

The e-commerce store itself has also guaranteed a steady flow of income for the brand.

It sells handkerchiefs and linens for special occasions

It is a profitable online store that caters for various functions, promotes special gatherings and also for personal use.

What has this business done well?🔥

The e-commerce store has certainly topped the number one reason why this blog has been very successful

It has a professional website appearance that communicates valued customer service and expert service delivery.

By designing a pop-up prompt with the help of Privy to gain a strong email list.

These promotions entice and convert web-scrollers into clients.

Its inventory and catalogue are presented well with a range of handkerchief and linen varieties.

The store celebrates high-paying clients mainly from wedding caters and companies.

An email mini-course is hosted to educate beginners on how to start an e-commerce store.

This free email course is a strategy to enrich the blog’s email list and promote its e-commerce store.

Interestingly, the blog is used as a marketing agent for the e-commerce store.

Recent figures record that 275K readers enjoy the relatable blog content, which then ushers these readers to the e-commerce store.

It is clear to see that the blog acts merely as part of a strategic sales funnel.

Although according to income reports the blog makes more than the store, it’s important to note that the store earns a more consistent revenue.

What this business could improve?🔥🔥🔥

As mentioned before these businesses have really made a valuable effort to educate and provide a service to all their clients.

However, the websites we have reviewed are lacking in transactional keywords and call-to-action phrases.

Using transaction keywords, especially on a business website will be the ultimate difference between making a sale or not.

Enticing words will drive your web traffic to act on your content, in this instance, the e-commerce website needs words that encourage web visitors to make a purchase or share the product link with a friend.

Including call-to-action buttons and highlighted phrases within the content can also serve to entice web viewers to make a purchase.

Colourful buttons that stand out and catch their eye will definitely increase the sales rate and conversions.

This is not the only practical step to consider to increase sales.

Adding transactional keywords and call-to-action phrases can definitely have a positive impact concerning this.

The Reveal, check this online business out for yourself 👀

This email newsletter analyzed a blog that strategically linked its content to an e-commerce store owned by a married couple.

The blog is called My Wife Quit Her Job and the e-commerce store is Bubble Bee Linens.

Firstly the blog offers inciteful content on the benefits of managing an e-commerce store and a lot of helpful material to start your e-commerce business.

As noted in the newsletter, the blog acts as an important part of their e-commerce store sales funnel.

By driving their blog traffic to the store, it’s very smart how both online businesses complement each other so well.

Then on to the e-commerce store, which is a remarkable business.

Offering a wide variety of Handkerchiefs and linens for special occasions.

The Takeaway, What We Learned 🎓

• Create an e-commerce store as a side business to sell products that can be directly/indirectly related to your blog niche.

• Thoughtfully interlink your various projects and online businesses to complement each other, share traffic volume and increase sale conversions.

• Have a sales funnel that meets the potential client on various platforms and social media, then convert them into paying clients. Offer valuable services to gain the potential client's trust and support.

• Use creative tools like privy which is a helpful tool to gain email subscribers for e-commerce businesses. Such tools aid thousands of profitable businesses in increasing email lists and notice a higher sign-up rate.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max