Case Study👉 How YOU Can Make $100K/Year Selling Unique Blankets

The Scott Max Newsletter

In Partnership with Jungle Tales

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A yearly profit of over $100K

• A unique niche product

• A roadmap to build your own business

But first, let me introduce our partner for this email,

What does this online business do? 🚀

In the e-commerce landscape, there's a business quietly making strides, raking in over $100,000 in annual profit.

This particular venture specializes in selling weighted blankets, duvets, covers, and pillowcases, finding its place in the market of sleep essentials.

Join us as we take a closer look at the inner workings of this enterprise and the strategies driving its consistent financial performance.

How does this online business make money? 💻

Distinguished as a premium sleep solutions provider, this e-commerce entity has strategically positioned itself in the market, primarily capitalizing on the popularity of its main products, weighted blankets and duvets.

These items stand at the forefront of their offerings, addressing the growing demand for enhanced sleep experiences.

What sets this business apart is its adept utilization of a hybrid business model.

While leveraging the efficiency of a dropshipping approach, allowing for a wide array of products without the burden of extensive inventory management, the company also maintains its own stock.

This dual strategy ensures a delicate balance between flexibility and control over key items, particularly the flagship weighted blankets and duvets.

This dynamic model empowers the business to swiftly adapt to market trends, keeping pace with the evolving demands of its clientele.

Beyond the core products, the inventory extends to complementary items such as pillowcases and covers, completing a comprehensive suite of offerings for those seeking premium sleep essentials.

By marrying the advantages of dropshipping with the stability of maintaining their own stock, this e-commerce enterprise navigates the complexities of the market with finesse, ensuring a seamless supply chain and the continued delivery of quality sleep solutions.

What has this business done well?🔥

This e-commerce gem thrives on a combination of strategic brilliance and customer-centric practices, making it a standout player in the sleep solutions market.

At the core of their success lies a niche strategy that is nothing short of impressive.

The business meticulously crafts a compelling narrative, providing a clear background and presenting convincing arguments for the necessity of their products.

By establishing a distinctive identity in the crowded market of sleep essentials, they capture the attention of a discerning consumer base seeking more than just a commodity.

Their online presence reflects the efficacy of this strategy, with a commendable average of around 40,000 monthly page views.

The majority of this traffic stems from a well-balanced mix of organic and paid sources, a testament to their adept use of digital marketing channels.

This not only ensures visibility but also indicates a resonance with the target audience who actively seek their offerings.

Despite being an e-commerce entity, this business goes beyond the transactional nature of online retail.

SEMRush's data reveals a substantial investment in informational content, demonstrating a commitment to not just selling products but also imparting valuable knowledge to their audience.

This dual approach positions them as not only a provider of premium sleep essentials but also a trusted source of information in the realm of sleep wellness.

Customer engagement is a priority, evident in their enticing offer of a 10 euro discount for new email subscribers.

This not only serves as an incentive for potential customers but also establishes a direct line of communication, fostering a sense of exclusivity and loyalty.

A key pillar of their customer-centric approach is the prominent display of customer reviews on their website.

This practice serves a dual purpose, building trust and providing valuable insights to potential buyers.

The transparency and authenticity conveyed through firsthand experiences contribute to a positive online shopping environment, encouraging prospective customers to make informed decisions.

What this business could improve?🔥🔥🔥

This sleep solutions provider has avenues to explore, offering untapped potential for revenue growth and expanded reach.

Boost Social Media Presence:

Despite offering a unique product deserving global attention, the business's social media efforts are currently underutilized.

With 1.6K followers on Facebook, 2.2K on Instagram, and 20 subscribers on YouTube, there's a substantial untapped opportunity.

Intensifying content creation, engagement, and strategic campaigns across these platforms could significantly enhance brand visibility.

Social media, if leveraged effectively, has the power to turn followers into brand advocates, unlocking a broader customer base.

Global Shipping Expansion:

The uniqueness of their product warrants global exposure.

However, limiting delivery to specific regions constrains potential growth.

Expanding shipping capabilities to cover a wider international audience can open new revenue streams.

Unique products often attract a global market, and reaching customers beyond current borders can fuel the brand's expansion.

Collaborating with reliable international shipping partners can address logistical challenges and facilitate a seamless global reach.

The Reveal, check this online business out for yourself 👀

Prepare for the grand revelation, a beacon of tranquility, Levia Blanket.

Eminent in premium sleep solutions, Levia reigns supreme in the DACH-Region.

Boasting over 2,000 5-star reviews, it's not merely a brand; it's a tapestry of comfort and dreams woven into every stitch.

In the constellation of premium sleep brands, Levia doesn't merely shine; it dazzles. It's not about a mere product; it's about a legacy, etched into the dreams and testimonials of an engaged and loyal audience.

Levia Blanket, a name that resonates with the promise of premium slumber, where every night is a melody, and every morning, a symphony of refreshed vitality.

The Takeaway, What We Learned 🎓

• Strategic Excellence: This e-commerce standout thrives on strategic brilliance and customer-centricity, proving the importance of crafting a unique brand narrative to captivate a discerning audience.

• Digital Resonance: With 40,000 monthly page views, this business showcases the power of a balanced digital presence. Their investment in informative content elevates them beyond transactional e-commerce, positioning them as a trusted source in their niche.

• Customer Engagement Mastery: From enticing email sign-up incentives to transparent customer reviews, this business excels in customer engagement. Lessons here go beyond sales; it's about fostering loyalty through incentives and building trust through authenticity.

• Social Media Amplification: Every e-commerce venture, irrespective of size, can benefit from boosting social media presence. Utilize platforms effectively to engage and convert followers into brand advocates.

• Global Reach Expansion: Expanding shipping capabilities globally opens doors for any e-commerce business. It's a strategy applicable to unique product sellers, unlocking new markets and revenue streams.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor:

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max