Case Study 👉 How YOU Can Make $10k/Mo Selling Kayaks And Accessories

The Scott Max Newsletter

In Partnership with Job Seeker's Gazette 

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $10K

• A unique thing they do

• A roadmap to build your own business

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Have you ever thought of selling kayaks online?

In this newsletter, we'll examine an e-commerce company that specializes in various kayak models.

Its innovative product designs and popularity in the field distinguish it from other competitors in the market.

This email newsletter will provide you with the tools and guidance you need to start your very own online business.

Not to mention we will also analyse the marketing strategies that built its reputation and monetization strategies.

How does this online business make money? 💻

This e-commerce business makes an income from selling various models and types of kayaks.

It also sells many kayaking accessories that are a must-have

Kayaking is a popular outdoor activity and having the right equipment is essential.

That's why this e-commerce business not only offers a wide variety of kayaks but also sells many kayaking accessories that are a must-have for any kayaker.

From paddles and life jackets to waterproof bags and kayak carts.

With their high-quality products and excellent customer service, it's no wonder that this business has made selling kayaks and accessories its primary income source.

What has this business done well?🔥

Let us explore what makes this e-commerce business a success.

We noticed the special promotions across the blog.

The website has different unique codes that buyers can put in when checking out their purchases to save on discounted items.

Products can be placed in the cart to check out later with codes that reduce the original price by a fraction

This is a great opportunity for shoppers to save money on their holiday purchases.

With the holiday season being expensive, it's important to take advantage of discounts and specials whenever possible.

The e-commerce site's unique codes make it easy to apply discounts to purchases, and the bundled items offer even more savings.

This is a great marketing strategy and sales tactic that benefits the e-commerce store and its buyers

A unique feature offered by this e-commerce kayak store is its "Kayak Quiz", designed to assist first-time buyers in selecting the best kayak for their trip.

This exceptional customer service approach ensures a smooth experience

Leaving buyers satisfied and educated

What this business could improve?🔥🔥🔥

Email sign-up strategy:

One effective way to encourage people to sign up for an e-commerce store's email list is to use persuasive language that gets them excited about signing up.

To make the sign-up process more enticing, the e-commerce store could also offer a special incentive to those who sign up.

This could be in the form of a discount code, a free gift with a purchase, or a chance to win a prize.

People are more likely to sign up for emails when they feel like they're getting something valuable in return.

By using captivating phrases and language, and offering special incentives, an e-commerce store can build a strong list of email subscribers

According to Semrush data, the e-store witnesses a high volume of traffic, with a well-planned email strategy aimed at enticing their audience would be a simple task.

The business can further market to this email list and offer premium services more efficiently.

Star rating reviews:

The e-commerce business needs to reach out to its buyers and encourage them to leave a review of the product, which can also improve sales

One way to encourage customers to leave star ratings is to offer rewards.

For example, you could offer a discount code for their next purchase, being a product or a service.

We noticed that the majority of the products on display have zero star ratings, while it is true that many purchases have been made for the products.

By actively seeking out and responding to customer reviews, you can build trust and loyalty among your customer base, ultimately leading to increased sales and success for your e-commerce business.

The Reveal, check this online business out for yourself 👀

The e-commerce store analysed in this email newsletter is called Oru Kayak.

It has truly stood out with its organized website layout and quality products and services

In one of our previous newsletters, we analysed a stove e-commerce business.

Oru Kayak is part of a collection of e-commerce stores under a single brand called Solo Brands.

This e-commerce store is a big player in the kayaking and outdoor market, mainly because of its customer service and quality products.

With these two combined Oru Kayak will continue to gradually rise and grow.

Keep following our newsletters as we continue to unpack more exciting businesses.

The Takeaway, What We Learned 🎓

• Email marketing: Get your web visitors excited to sign up for your email newsletter by thoughtfully using persuasive language to capture their attention.

• Customer Feedback: Provide a safe space for your clients to give positive and negative feedback. This can be in the form of a star review or chatbox report. Encourage them to leave a review as it can increase sales.

• Monetize your brand: Focus all your effort on your primary product as an e-commerce business. When you gradually grow add other products.

• Specialization: Let your brand name and reputation be founded on your expertise in your product on sale or service. Be an accredited seller in your niche.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max