Case Study 👉 How YOU Can Make $10k/Mo Selling Sunglasses

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $10K

• A unique thing they do

• A roadmap to build your own business

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Who would have thought that selling sunglasses online would be a profitable online business to pursue?

Well in this edition we will discover that it is not only profitable but also a great niche.

This e-commerce store sells sunglasses to suit different tastes and styles, for both males and females.

Not to mention its other products on display; apparel and bracelets.

Its attractive product designs and credibility make it stand out in the market.

This email newsletter will provide you with a template of what a successful online business is and how it functions holistically.

How does this online business make money? 💻

This e-commerce business makes an income from selling various types of sunglasses.

Their sunglasses come in a variety of styles, from classic aviators to trendy cat-eye frames.

They offer a range of colors for the frames, including mirrored and polarized options, to suit any preference.

Sunglasses are difficult to purchase online because like most people one would want to try them on before making a purchase.

Which is why this e-commerce store has a great warranty and guarantee after purchase.

Their apparel collection features comfortable and stylish t-shirts, caps and hoodies with fun designs.

They also have a selection of bracelets made from high-quality materials, such as leather and beads, that add a pop of colour and style to any outfit.

With their affordable prices and fast shipping, this online business is the perfect destination for fashion-forward individuals looking for stylish accessories.

What has this business done well?🔥

Email marketing is important and this online business has certainly integrated its products and its email campaign well.

By incorporating email marketing into their overall business strategy, this online company has effectively communicated with their customers and kept them engaged with their brand.

Through targeted email campaigns, they can provide personalized content and promotions that resonate with their audience.

This not only helps to increase customer loyalty and retention but also drives sales and revenue for the business.

Additionally, email marketing allows the company to gather valuable data and insights on their customer base, which can be used to further optimize their marketing efforts and improve their overall customer experience.

Overall, the integration of email marketing has been a key factor in the success of this online business.

This online business has a well-organized website with user-friendly features.

Customers can easily navigate through the different sections of the website and find what they are looking for with minimal effort.

The website's layout and design are visually appealing, making browsing a pleasant experience.

The online store has a wide range of products available, with clear descriptions and images that provide customers with all the information they need to make informed purchasing decisions.

Notably, the online business has a button in the tabs section to aid web visitors to tour the website

Overall, this online business is dedicated to providing a seamless shopping experience for its customers, and its well-organized website is a testament to that commitment.

What this business could improve?🔥🔥🔥

SEO Optimize content:

Its blog content needs to be optimized to rank high on search engines and gain traffic.

To optimize blog content for search engines, it's important to focus on keyword research and implementation.

They should start by researching relevant keywords and phrases that their target audience is searching for.

Then, strategically incorporate those keywords into their blog post titles, headings, and throughout the body of their content.

Promote blog content on social media platforms:

It's also important to promote their blog content through social media and other channels to increase visibility and drive traffic to your website.

By following this practice, they can improve their blog's reach and attract more visitors to their site.

The online businesses Instagram account can be used as an agent to promote its blog material to new audiences of different demographics.

The Reveal, check this online business out for yourself 👀

The online business analyzed in this email is none other than BeingBar.

This e-commerce store with a built-in blog has certainly stood out with a functional website, quality products and good customer service.

If you ever need sunglasses, this is the place to go. They have a variety of sunglass styles in different shapes and sizes.

Not to mention the vibrant and modest coloured frames to suit a specific style.

The online store also has accessories for sale, such as branded t-shirts, hoodies, caps, and bracelets.

These products have helped the brand grow and gain credibility in the e-commerce industry.

The Takeaway, What We Learned 🎓

• SEO Optimization: In addition to keyword optimization, make sure your blog posts are well-written and provide value to your readers. Aim to create informative, engaging content that answers common questions and provides helpful insights.

• Website functionality: Make an effort to ensure that your website is user-friendly and optimized to make browsing a breeze. This will indirectly improve sales and user engagement.

• Monetize your brand: Your brand product will speak for you. A quality product that is made the prime focus of the brand will enable buyers to have a positive perception of your brand.

• Email strategy: Have a pop up opt-in form that would encourage web visitors to leave their email. You can then use their information to promote new blog posts, upcoming special or build rapport.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting plan and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our courses teaching you all you need to succeed online.

Bye for now,

Scott Max