Case Study👉 How YOU Can Make 10K/Mo Teaching SEO, Blogging,... and more

The Scott Max Newsletter

In Partnership with The Dispatch

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

📢 Exciting News! We added a new section "You decide what's next!". Pick what you want to read in tomorrow's newsletter, and we'll deliver it straight to your inbox. Be sure to read till the end to cast your vote! 🗳️

Now, let’s get to the good stuff you'll see in this email:

• A thriving online business making a steady income.

• Unique techniques enable this business to stand out in its niche and achieve success.

• A step-by-step guide to setting up a business like this one for yourself!

But first, let me introduce our partner for this email,

The Dispatch

Get fact-based reporting and commentary, informed by conservative principles from The Dispatch's trusted lineup of newsletters, articles and, podcasts.

What does this online business do? 🚀

Here today is an analysis of a personal blog that caught our attention because of its quality services and content.

The blog’s main aim is to provide users with the necessary skills and guidance on how to upscale their existing blogs.

It also makes a great effort to aid beginners who are keen on starting a profitable blog from the ground up.

In this newsletter, we will have a look at the various services it provides, marketing tactics and some key takeaways to consider.

How does this online business make money? 💻

From our analysis, we have noted a number of factors that have greatly contributed to the success of the blog.

This blog has made much of its income through advertising networks and on YouTube.

One notable advantage of this blog is that it has a very active YouTube channel, that serves both as a platform to access valuable information and run video ads.

Users can watch the 244 videos and shorts on the channel which are beginner-friendly for aspiring bloggers.

As a result, the blog has secured an income through its YouTube channel and advertisements.

Affiliate marketing has made a big impact on the blog’s monthly revenue, as the niche blog witnessed an $8,900 average revenue.

It markets on behalf of service providers in relation to blogging and even arranges certain special offers for its customers.

The online business hosts course programs on the website for users who are quite new to blog management, SEO and lead generation.

What has this business done well?🔥

In this section, we will focus on what makes the blog a huge success:

Social media presence:
The blog’s social media presence has greatly led to driving traffic and displaying its content to huge audiences.

On the website, the blog has linked all its social media accounts to give website viewers options of different ways to access the information and services it provides.

Its Facebook page shares its YouTube videos with 2,000 followers.

Before, the blog would share motivational quotes on its page, which did not convert or drive much traffic.

As mentioned before, the online business has utilized Its YouTube channel in more than one way.

Using it as an advertising agent and an educating tool, to better grow the brand as a whole.

The blog also has an Instagram, Twitter and Pinterest presence that plays a vital role in growing the reputation and increasing the conversion rate.

Course structure and program:
One very prominent feature of the blog is its service delivery through its course program.

The courses on offer are very diverse and directed to a specific focused area.

For example, courses on marketing through Pinterest help with brand awareness.

In almost every blog post is a Pinterest strategy on how to market and engage with the blog audience through the platform.

It hosts a mini email course on the basics of creating a profitable blog. This is a very useful way to gain email subscribers and enlarge the email list.

What this business could improve?🔥🔥🔥

Content promotion:

This niche blog has made an admirable effort to the overall structure and content of the website content.

However, the blog has failed to consistently maintain blog traffic, one of the many factors that may contribute to this is a lack of promoting one’s content.

A simple rule of thumb that most bloggers follow in the process of creating blog posts is to spend much time promoting the material

An estimated 20% time to create content and 80% promote the content, according to most profitable bloggers.

Intentionally promoting your content on social media, forums, messaging applications and newsletters could increase web viewing and traffic

According to Ahrefs’s metrics on the blog, its traffic has dipped from nearly 12K to 6K.

We believe promoting one blog content is but one way to improve audience perception and gain traction.

Offering premium content:

This is a common feature that many profitable online businesses are utilizing, but not enough people are implementing.

Especially this niche blog, which offers a lot of valuable content that can easily be monetized.

This will be yet another way the blog can earn an extra income and cultivate a creative community under its guidance.

A profitable suggestion to achieve both this is to offer subscription based premium content to interested creatives looking to learn and grow more.

The Reveal, check this online business out for yourself 👀

Here to introduce a blog that has really displayed a lot of attention in diversifying its services, Anatasia Blogger.

By providing its web visitors with helpful blog posts, course programs, 1-one-1 coaching and eBook printables.

This lucrative blog has educated many people on how to create and manage a blog, to turn it into a profitable source of income.

Anatasia is the founder of this niche blog that is growing gradually every month.

Having 10 years of experience working for digital agencies as a 9 to 5 employee.

Specializing in digital marketing, SEO, online ads, social media and of course blogging.

She started her blogging journey by creating this blog to be her own boss, and it is going very well considering the success this blog has witnessed.

The Takeaway, What We Learned 🎓

• Diversify your services to give web viewers optional ways to access information on demand.

• Engage with the audience by providing channels for them to contact you, leave a comment or ask a question are simple call-to-action phrases to encourage an audience to reach out.

• Utilize social media platforms to approach different demographics through ads and content.

• Invest time into website appearance to make accessing information easier.

• Use Pinterest as an agent to direct more traffic by pinning relatable content and running ads.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor: The Dispatch

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max