Case Study 👉 How YOU Can Make $10K Per Month Selling Crochet Products Online

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $10,000

• A growth strategy leveraging niche relevance.

• A roadmap to establishing your own online business.

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Yet another special email edition of an online business that is very simple and plain.

However, let that not fool you because this online business is a big player both as an e-commerce store and as a blog.

This blog has devoted much of its efforts to selling crochet products and providing helpful content on how to create these products.

Its blog material certainly gives it the necessary edge to gain traffic.

Much to our surprise is the well-organized social media strategy this online business has put together.

In this email, we will analyze how this online business tactfully manages its social media appearance, fiscal and lead generation.

How does this online business make money? 💻

Sale Pattern Designs

The online business has earned a steady income from its pattern designs, which are sold on popular marketplaces like Etsy and Ravelry.

As an online business working with your strengths has an advantage to it.

Notable here that it offers a wide range of various pattern designs at affordable prices.

Products are also sold in bundles and packages, a proven sales tactic that encourages mainly first time clients to purchase multiple items at a collective cost.

Some cases this proves to be a bargain for the client. A win-win for both parties; buyer and online business.

Paid Membership club

Having a community of like-minded people has both social and financial benefits.

This niche blog has incorporated a premium club for interested crochet learns of different skill levels.

A once-off payment at a reasonable fee gives access to the users to a group offering a wide range of high-quality content.

With new crochet patterns and helpful expert advice crochet fanatics will view this offer as a necessity to expand their knowledge and skill level.

What has this business done well?🔥

Here we explore what makes this niche blog a notable success.

Social media marketing

This niche business has a well organized lucrative social media presence, particularly on Instagram.

Their Instagram page is filled with beautiful and eye-catching images of their products and infographics, which has helped them gain a large following and attract new customers.

It also has various types of personal pictures of the blog founder who we will introduce to you at the end of the newsletter.

This not only keeps their current followers interested and engaged but also helps to expand their reach to potential new customers.

With their well-planned social media strategy, it's no wonder this niche business has been so successful.

Wordplay and call-to-action

The blog uses appropriate phrases and good use of call to action to prompt engagement and sales.

The art of writing effective blog content lies in the ability to use phrases to capture the reader's attention.

For this reason, it is essential to choose appropriate phrases that resonate with your target audience and convey your message.

Additionally, incorporating a call to action (CTA) has significantly impacted the blog's engagement and sales.

By strategically placing CTAs throughout your content, you can increase the likelihood of converting readers into customers.

Therefore, it is crucial to use good CTAs that are compelling and relevant to your content to prompt engagement and drive sales.

What this business could improve?🔥🔥🔥

To position itself for long-term growth, this e-learning platform can explore untapped strategies that will enhance its online presence and attract a larger audience.

Some of these strategies include:

Diversify streams of income

This online business needs to have multiple streams of income to make more money on a monthly basis.

There are several ways to increase revenue for an online business.

One popular method is through affiliate marketing, where you partner with other businesses and earn a commission for any sales made through your unique affiliate link.

Another option is to seek out sponsorships from companies that align with your brand and target audience.

These partnerships can provide a steady stream of income and also help increase your credibility.

Additionally, creating a beginner's course guide can be a great way to generate income while also providing value to your audience.

By sharing your expertise and knowledge, you can establish yourself as a trusted resource and potentially attract new customers to your business.

It's important to explore all options and find the right mix of strategies that work best for your specific business and goals.

The Reveal, check this online business out for yourself 👀

We have reached the last section of this exciting newsletter.

The online business that was out main focus is called Made With A Twist.

In our opinion, as power house in the crochet niche market, this business has displayed a great sense of professionalism and authenticity.

Web buyers can find a wide range of crochet pattern designs on sale, and a supportive community for all learners.

Blog content mainly focuses on giving step-by-step tutorials on how to work around the most difficult pattern designs with ease.

In a previous email newsletter we analyzed another crochet business called Crochetprenuer.

These two business are closely related as they are managed by the same crochet guru, Pam.

The Takeaway, What We Learned 🎓

• Offering a variety of course options attracts diverse learners and accommodates different learning preferences, allowing individuals to gain skills and experience at their own pace.

• The clear and engaging website design, coupled with user-friendly navigation, provides a positive user experience that encourages visitors to explore further and take desired actions, resulting in increased conversions and engagement.

• Incorporating strategic call-to-action prompts throughout the website effectively converts website visitors into leads and email subscribers, maximizing the platform's potential for business growth.

• By offering accredited programs and diplomas, the e-learning platform establishes credibility, sets itself apart from competitors, and increases the likelihood of employment opportunities for individuals seeking reputable training.

• Displaying testimonials and student feedback prominently on the website builds trust, showcases the effectiveness of the programs, and plays a significant role in attracting new students through social proof.

• The customer-centric approach of providing personalized and tailored training programs addresses the unique needs of each student, enhancing the learning experience and ensuring high levels of customer satisfaction.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Remember to check out the classroom tab (top left corner) for all of our courses teaching you all you need to succeed online.

Bye for now,

Scott Max.