The Scott Max Newsletter

In Partnership with 1440

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A yearly revenue of $150k+

• An approach to make freebies useful.

• A plan to establish your own business.

But first, let me introduce our partner for this email,

1440

News Without Motives.

Experience unbiased news with 1440, the daily newsletter read by millions worldwide. Curated from over 100+ sources, it covers everything from culture and science to sports, politics, and business—in just a five-minute read each morning, and it's completely free.

What does this online business do? 🚀

In this email, we will unpack a well-structured online business that is helping hundreds of thousands of web readers globally on their individual journey of entrepreneurship.

This blog not only gives a sense of professionalism but also gives multiple services that can make any web visitor feel at home.

Much of its success is foundered in valuable content and proven SEO practices, which we will reveal in the sections that follow.

The online blog offers various services that have gained traction and built a reputation.

As always we will analyse the positives and unmet opportunities that come with the blog and its services.

How does this online business make money? 💻

The blog has displayed a strong sense of authority by offering multiple services that are valuable to potential clients.

These services are not only beneficial to a targeted audience but are a reliable source of their six-figure yearly income.

Affiliate marketing is one profitable example that helps the blog carry out its mandate and earn revenue from it.

Through uniquely generated links and strategically placed, the blog has witnessed a good conversion rate in the form of clicks and purchases with their links.

Web hosting networks like Bluehost are evident throughout the blog, especially on pages for encouraging web readers to start an online business.

The blog has tailor-designed informative step-by-step pages to get aspiring business owners to sign up for a Bluehost account.

eBook sales are also part of the list of income sources for the blog.

Making purchases of these eBooks earns an income directly for the blog but also contributes to the main mission of the blog.

Which is to “provide a trusted learning and development ecosystem for online entrepreneurs”.

The blog’s best seller is a book titled Will it Fly: How to test your next business idea so you don’t waste your time and money.

Clients can purchase the paperback copy from Amazon at a reasonable price.

Other services that the blog offers in a bid to earn a good flow of monthly income include course programs, YouTube AdSense and sponsorship.

The blog has hosted a total of 4-course programs, and its most popular courses have educated thousands of entrepreneurs globally.

Its vibrant YouTube channel brings in a significant amount of money to the table.

Notably, its sponsorships from external businesses and networks give the blog authority in its niche and generate income. A double win.

What has this business done well?🔥

This company acknowledges the potential of email marketing and devotes considerable effort to constructing and fostering its email subscriber list.

Two distinct email campaigns were marketed on the website to capture web visitors and prompt them to subscribe.

It is prudent to note that these two email campaigns are purely client-oriented, as they seek to service the client by giving free and valuable content.

They employ effective lead capture forms, enticing email opt-ins, and attractive offers to convert website visitors into actively engaged leads.

A vibrant eye-catching green colour and specific keywords are used to encourage the visitors to sign-up.

An emotional connection is fostered by delivering valuable content, exclusive deals, and personalized recommendations directly to their subscribers' email inboxes.

This stimulates engagement between blog managers and email lists, ultimately leading to higher conversions and customer loyalty.

A large traffic is generated from the backlinks and targeted keywords.

A decent traffic of 41.6K and relevant organic keywords amounting to almost 21k are clear indicators that the overall SEO strategy is effective, to say the least.

This business has implemented an effective search engine optimization strategy that search engines like Google approve.

Traffic will in most cases follow after a well-thought-out keyword list.

This blog has targeted mostly long-tail keywords with medium keyword difficulty.

What this business could improve?🔥🔥🔥

It is prudent to also note the areas that the blog can improve on, to gain attraction and grow.

Call to action buttons and phrases:

This online business has a Frequently Asked Question (FAQ) page to help web viewers with some basic questions they may have about its services.

Much improvement needs to be made in order for the blog to truly serve its desired audience, especially concerning its FAQ page.

Which is designed well but inadequate. The online business needs to put forth more helpful FAQs.

By addressing a number of basic common questions it can improve the readers understanding and give a sense of professionalism.

Having a few answered questions on this page is not advisable because it will not aid the reader.

To go the extra mile, it would be a very good idea to add an email for readers to reach out to the founder on any other questions they may have on a particular topic.

This indirectly encourages a relationship with the reader and prompts them to be active on the blog, therefore converting them into loyal clients.

The Reveal, check this online business out for yourself 👀

The online business we reviewed in this edition is the popular Smart Passive Income (SPI).

I am sure you have heard of them before, their reputation has reached thousands of people and impacted them individually in a different way.

Pat, the founder of Smart Passive Income has created a well-crafted online business with valuable content, social media presence, email marketing, a host of services and a steady income source.

Like many aspiring entrepreneurs, he began this online business with the hope that he could achieve financial stability, and it has worked well for him.

The Takeaway, What We Learned 🎓

• Consider exploring multiple sources of income to give your clients the full package of the services you offer. This will aid your clients through service delivery, and indirectly market your brand externally.

• Ensure that your blog material is displayed on relevant pages and in an enticing way to get clicks

• CTA (Call To Action) buttons are essential. Make sure these buttons are clear and bright to stand out. Use phrases that attract the reader’s eye and make them want to click on the button.

• Monetize your blog by offering advertising packages to other active online businesses that are looking to achieve a specific advertising goal. Place your contact information in plain sight for easy access for interested clients.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max