The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $16K

• The right way to manage social media

• A guide to establish your own business

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Prepare to be amazed as we dive headfirst into the vibrant universe of parenting and family.

Today, we're about to unveil a business that's not just making waves; it's creating a seismic shift in the online landscape.

Buckle up for a thrilling ride as we unravel the secrets of this dynamic enterprise, one that boasts an impressive monthly revenue of $16,000.

So, what's their secret sauce?

This business is your go-to source for everything parenting-related, from the miraculous journey of pregnancy to the intricate art of parenting.

But that's not all – they've got the lowdown on household hacks, tantalizing food adventures, and even the secrets to unforgettable family travel experiences.

While they may not be raking in millions, this business has built a loyal following by offering invaluable insights and unwavering support to families worldwide.

With an insatiable appetite for delivering knowledge and inspiration, they've carved out their unique niche in the parenting and family arena.

Stay tuned as we continue our journey into the heart of this thriving venture in the forthcoming sections.

How does this online business make money? 💻

After introducing the enigmatic business and its intriguing offerings, it's time to unveil the secret mechanisms that power their impressive monthly revenue of $16,000.

Display Ads:

Ever noticed those sly ads that pop up, almost like they were part of the scenery?

That's right, every click, every scroll, every peek you take at those ads adds a chunk of change to this business's coffers.

It's a classic move, but don't underestimate its power in the digital realm.

These ads are the silent heroes, contributing significantly to the financial prowess of this enterprise.

Affiliate Marketing (Discount Codes Galore):

But here's where things get interesting.

This business employs an unorthodox approach to affiliate marketing.

Instead of just linking to products, they provide you with exclusive discount codes.

It's like having a secret portal to savings! When you use one of these codes to make a purchase, not only do you save some bucks, but they also earn a commission.

It's a win-win situation that keeps their revenue flowing.

Sponsored Posts (Tailored to Perfection):

Ever come across a post that seemed tailored just for a specific brand or product?

Chances are, you've encountered one of their sponsored posts.

These carefully curated pieces of content serve a dual purpose.

They provide valuable information or reviews for their audience, all while promoting a sponsor's product or service.

It's a symbiotic relationship – the business gets compensated for their expertise, and sponsors get exposure to a highly engaged audience.

What has this business done well?🔥

Now, it's time to uncover the driving forces that propel this business to new heights, beyond just the dollars and cents.

There's more to their success than meets the eye, and it's time to unravel it.

Diverse Income Streams - Courses and Podcasts:

First off, this business isn't content with just one revenue stream – they've got a diversified portfolio.

In addition to their advertising, affiliate marketing, and sponsored posts, they've ventured into the realm of education.

Their meticulously crafted courses cater directly to their audience's needs, providing valuable insights and expertise.

But here's the kicker: they've also got free courses.

Yes, you heard that right – they're all about empowering their audience with knowledge, and it's paying off in spades.

Their podcast is another gem, offering engaging content that speaks directly to their target audience.

Traffic That Speaks Volumes:

When it comes to proving the quality of their content, their website's monthly traffic says it all.

With nearly 29,000 monthly visitors, they're drawing in a crowd that's hungry for what they have to offer.

But it doesn't stop there.

They're targeting a whopping 48,200 keywords!

That's not just content; that's a library of wisdom waiting to be explored.

It's a testament to their expertise and the trust they've built within their niche.

Social Media Mastery:

But here's where the magic happens.

They're not just content with a great website – they've taken their show on the road, or rather, on social media.

Their TikTok game is on fire with a staggering 58,000 followers and over half a million likes.

And let's not forget Pinterest, where they've amassed an impressive 89,900 followers and clock in at 3.3 million monthly views.

They're not just entertaining; they're educating and engaging.

How do they do it? Consistency and delivering value without fluff.

These platforms aren't just numbers; they're communities of engaged followers who trust this business to deliver quality content consistently.

Website Excellence:

Oh, and did we mention their website?

It's a clean, user-friendly masterpiece that's easy to navigate.

No clutter, no confusion – just a seamless user experience.

It's like walking into a well-organized store where everything is within reach.

It's a testament to their commitment to providing their audience with a hassle-free journey to valuable content.

What this business could improve?🔥🔥🔥

Let's explore some exciting opportunities for the business we've been analyzing, which can not only supercharge revenue and attract more leads but also offer unique perks:

Innovative Subscription Models: 

By considering creative subscription tiers, offering varying levels of access, perks, and content, subscribers could enjoy an enhanced experience.

This might include early access to exclusive content, special member-only events, and personalized newsletters tailored to their interests.

Consultation Services: 

Expanding consulting services to include premium one-on-one consultations would offer personalized guidance to parents.

The perks could include dedicated access to expert consultants, in-depth assessments, and customized action plans to address specific parenting challenges.

Collaborative Content Creation: 

Engaging the audience by involving them in a content creation contest can lead to perks such as increasing brand visibility, fostering stronger customer relationships, utilizing user-generated content for cost-effective marketing, generating high-quality, diverse content, and encouraging genuine interactions.

A contest should not be confused with a giveaway.

Contest winners might receive exclusive merchandise or the opportunity to co-author a featured article or guide.

The Reveal, check this online business out for yourself 👀

Unveiling the mastermind behind PullingCurls: Hilary Erickson, a seasoned nurse with over two decades of healthcare expertise.

Her diverse experience spans labor and delivery, prenatal education, hospice, geriatrics, and pediatrics.

Since 2005, Hilary has been the driving force shaping Pulling Curls.

Her dedication shines through thousands of articles covering Pregnancy, Parenting, and Home/Life Organization.

Parents across the globe trust her insights, making Pulling Curls an invaluable resource.

Hilary's unwavering commitment and vast knowledge empower parents, and it's her vision that makes PullingCurls a standout in its field.

The Takeaway, What We Learned 🎓

Diverse Income Streams:

• Don't rely on one income source; diversify wisely.

• Explore educational content like courses and podcasts tailored to your audience.

• Consider offering free courses to empower your audience with knowledge.

Website Traffic Matters:

• Quality content drives traffic.

• Target keywords strategically to build niche authority.

Social Media Strategies:

• Consistency and value delivery are keys to social media success.

• Engage your audience through platforms like TikTok and Pinterest.

User-Friendly Website:

• Ensure your website is clean, organized, and easy to navigate.

• A seamless user experience is essential.

Opportunities for Growth:

• Consider innovative subscription models to offer exclusive content and personalized newsletters.

• Explore consulting services for personalized guidance, with perks like access to experts.

• Engage your audience in content creation, fostering community involvement and rewards for contributors.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor:

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max