The Scott Max Newsletter

In Partnership with Modern Chaos

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• An income in the five-digit range

• An example of a strong dedication to delivering value to the audience

• A blueprint for establishing a comparable blog

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Dive into the captivating world of a remarkable blog that has garnered immense success, generating an impressive average monthly revenue of $16,000.

This engaging platform is a haven for moms, offering a treasure trove of valuable content on fitness, recipes, wellness, and motherhood tips.

With a focus on empowering and supporting mothers, this blog has become a trusted resource, providing a wealth of insights and inspiration to navigate the joys and challenges of motherhood.

Discover an abundance of expert advice, practical guidance, and heartfelt stories that resonate with moms from all walks of life.

In the following sections, we’ll reveal the strategies and unique aspects that contribute to the success of this influential blog.

How does this online business make money? 💻

This influential blog has established various revenue streams to monetize its content and generate a consistent income.

Let's take a closer look at how this business harnesses its online presence to generate revenue:

Display Ads through Mediavine Ad Network:

By joining the Mediavine ad network, this blog capitalizes on display advertising.

Strategically placed ads are integrated into their website, allowing them to earn revenue based on ad impressions and clicks.

This partnership with a reputable ad network helps maximize their ad revenue potential.

Sponsored Posts:

The blog collaborates with brands and businesses relevant to their target audience.

Through sponsored posts, they create valuable content that promotes products or services while maintaining authenticity and relevance.

These partnerships provide an additional income stream and allow them to engage with their audience through genuine recommendations.

Affiliate Marketing:

Affiliate marketing plays a significant role in their revenue generation strategy.

By partnering with relevant companies and brands, the blog earns a commission for each sale made through their affiliate links.

They carefully curate and recommend products or services that align with their audience's interests, fostering trust and driving conversions.

Through combining these three income streams, this blog has established a sustainable business model that leverages advertising, sponsorships, and affiliate partnerships to generate a steady monthly income.

In the next section, we'll explore how this blog effectively engages its target audience and keeps them coming back for more valuable content.

What has this business done well?🔥

There are several compelling reasons why this blog stands out in its niche and has achieved success among its target audience.

Let's explore the key factors that contribute to its popularity and differentiate it from the competition:

Valuable Freebies:

This blog understands the importance of providing value to its readers.

By offering a wide range of freebies such as e-books, meal plans, printable resources, and exclusive content, they go above and beyond to deliver additional benefits to their audience.

These freebies not only attract new visitors but also build loyalty and encourage repeat engagement.

Detailed Information and Differentiation:

One of the reasons this blog has gained a loyal following is its commitment to providing comprehensive and detailed information.

Whether it's recipes or wellness tips, they go the extra mile to include nutrition details, step-by-step instructions, and insightful explanations.

This attention to detail sets them apart from competitors and positions them as a trusted source of reliable information.

Interactive User Experience:

Engagement is a priority for this blog, and they have implemented various features to facilitate interaction with their content.

Readers can actively participate by liking posts, sharing them on social media platforms, leaving comments, rating articles, and even printing them for offline reference.

This interactive experience fosters a sense of community and encourages audience involvement.

Effective SEO Strategy:

The blog's impressive SEO traffic is a testament to their well-executed SEO strategy.

By optimizing their content for relevant keywords, conducting thorough keyword research, and implementing on-page and off-page SEO techniques, they have successfully attracted organic traffic from search engines.

This high visibility in search results positions them as an authoritative and trusted resource in their niche.

Strong Social Media Presence:

Recognizing the importance of social media in reaching and engaging their target audience, this blog maintains a solid social media presence.

Through active and consistent social media marketing efforts, they have garnered a decent following and built a community around their brand.

Regular updates, engaging content, and interaction with their followers contribute to their overall success.

Diversification of Income Streams:

To expand their revenue sources, this blog has ventured into offering courses on blogging.

By leveraging their expertise and experience, they provide valuable insights and guidance to aspiring bloggers.

These courses not only generate additional income but also position them as thought leaders in the industry and further strengthen their brand reputation.

What this business could improve?🔥🔥🔥

To further enhance revenue generation and attract more leads, this business has several exciting opportunities to explore.

Let's delve into three key areas that hold significant potential for growth:

Improving Site Performance:

Optimizing site performance is crucial for providing a seamless user experience and encouraging visitors to engage and convert.

By focusing on site speed optimization, reducing page load times, and ensuring mobile responsiveness, this business can create a more efficient and enjoyable browsing experience.

Additionally, implementing caching mechanisms, optimizing images, and streamlining code can further enhance site performance, leading to higher user satisfaction and increased conversion rates.

Revision of CTA Buttons:

Call-to-action (CTA) buttons play a vital role in guiding visitors towards desired actions, such as subscribing, making purchases, or signing up for newsletters.

By revising their CTA buttons, this business can improve their effectiveness and encourage more conversions.

There are currently some CTAs on their website that contain errors, which negatively impact the website's functionality and cause missed opportunities. It is essential to address and fix these issues promptly.

Partnering with Influencers:

To generate more revenue and attract leads, this business can explore the power of influencer partnerships.

By collaborating with relevant influencers in the fitness, wellness, and motherhood space, they can tap into their existing audience and expand their reach.

Influencers can promote the business's content, products, or services through sponsored posts, social media shoutouts, or dedicated reviews, driving traffic and potential leads.

The Reveal, check this online business out for yourself 👀

It's time to unveil the person behind the thriving business we've been analyzing - introducing Nellie Acevedo, the driving force behind BrooklynActiveMama.

Nellie has been an avid blogger since 2011, initially starting her blog as a way to express her frustrations.

Over time, it evolved into a platform where she documented her life as a mom in the vibrant city of New York.

Through her relatable and engaging content, she built a lively community of moms who shared her passion for fitness and enjoyed reading about the everyday experiences of a mother.

In 2019, Nellie took a pivotal step in her blogging journey by joining Mediavine, a move that prompted a shift in focus.

She decided to transform her blog into a valuable resource hub specifically tailored for busy moms, providing them with easy recipes, printables, and fitness tips.

Nellie's journey is an inspiring testament to the power of blogging and how it can evolve into a purpose-driven business.

She has successfully established herself as a trusted source of information, support, and inspiration for busy moms navigating the challenges of juggling motherhood and maintaining their well-being.

The Takeaway, What We Learned 🎓

• Value-Driven Approach: Brooklyn Active Mama's success lies in its commitment to providing valuable content and resources for busy moms. By offering freebies, detailed information, and interactive features, the blog differentiates itself and builds trust with its audience.

• Engagement and Community: The blog's emphasis on user interaction creates a sense of community and encourages deeper engagement. By enabling likes, shares, comments, ratings, and printing options, Brooklyn Active Mama strengthens its relationship with readers.

• Effective SEO and Social Media: The blog's strong SEO traffic and social media presence reflect successful strategies for increasing visibility and reaching a broader audience.

• Diversifying Income: By offering blogging courses, Brooklyn Active Mama diversifies its revenue streams and establishes itself as an authority in its niche.

• Growth Opportunities: Improving site performance, optimizing CTAs, partnering with influencers, hosting virtual events, and selling relevant digital products present avenues for generating more revenue and attracting leads.

• Adaptability and Evolution: Nellie Acevedo's journey demonstrates the importance of adapting to audience needs. By evolving from a personal blog to a resource-focused platform, she successfully serves busy moms and remains relevant in the blogging world.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor: Modern Chaos

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max