Welcome to Online Business Case Study #268!
Grab your coffee, it’s an 8-minute read you won’t want to miss!

In today’s letter, we’ll cover:

• How Nick got to $19,000$/year 🚀

• How to Conversion Rate Optimization (CRO) 💡

• Where you can learn to replicate his success in your own life 🔥

But before we dive in, let us show you a useful resource we discovered recently: Creative Automation

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Let’s get to the good stuff!

Meet Nick*, a skilled chiropractor.

For years, he faced a problem: the tedious chore of recording notes after patient visits.

Like many chiropractors, Nick found this essential task boring and time-consuming.

Most practitioners rushed through it, recording the bare minimum and often leaving vital details out.

The existing options for note-taking were also frustrating.

Nick knew there had to be a smarter solution, and that’s when he decided to take action.

This moment marked the beginning of Instinctive Notes.

Nick designed Instinctive Notes to simplify note-taking for healthcare professionals.

The software helps practitioners record their notes easily, track treatment progress, and make informed decisions.

Building this life-saving software wasn’t all smooth sailing for Nick.

He had to partner with developers to create the software and convince his colleagues to use it.

This meant he had to learn ways to find users online.

However, Nick’s passion for helping healthcare professionals kept him going.

Today, over 1.5 million notes have been recorded by healthcare professionals on Instinctive Notes!

Amazing right? In the detailed case study below, we'll explore the specific strategies that took Instinctive Notes from zero to success.

And the skills Nick used to get users online? You can find them for Free at Max Business School.

This course gives you all the information you need to build a successful online venture.

Now, let’s uncover more about Instinctive Notes.

Case Study Analysis
(Note-Taking Software: InstinctiveNotes)

What does this online business do? 🚀

Instinctive Notes is a software solution that simplifies note-taking for healthcare professionals like chiropractors and physiotherapists.

Beyond notes, Instinctive Notes provides valuable patient insights.

Practitioners can track treatment progress and make more informed decisions.

The web app also integrates with existing practice management systems, streamlining tasks for its users.

We’ll unpack how Instinctive Notes brings in $19,000 per year and the strategies it has used to grow.

We'll also take a sneak peek at the exciting opportunities that lie ahead.

How does this online business make money? 💻

Instinctive Notes generates revenue through a subscription-based pricing model

Users pay a monthly fee to access the software and they can choose from a Standard plan or a Premium plan.

Prices range from $10 per month to $80 per month based on the number of practitioners and locations using it.

All subscriptions, no matter which plan, come with unlimited notes and free support, making it suitable for different needs and budgets.

What has this business done well?🔥

Let's check out what Instinctive Notes is doing right!

Clear Value Proposition Through Website Content

Instinctive Notes clearly explains what it offers right on the website by highlighting the benefits of its software.

This clarity helps potential users understand the product's value immediately, increasing the chances they will sign up.

Conversion Rate Optimization

1. Through Social Proof

The Instinctive Notes website showcases testimonials from satisfied users and mentions that over 1,500,000 notes have been recorded.

This social proof builds trust and credibility.

2. With A Free 30-Day Trial

Instinctive Notes offers a risk-free 30-day trial without requiring a credit card.

By removing the barrier of upfront payment, more users are encouraged to try the software, leading to higher conversion rates from trial to paid users.

3. With A Demo Option

The availability of a demo allows potential users to see the software in action.

This hands-on experience can significantly increase user interest, making it easier for them to decide to purchase.

User-Focused Offering That Solves a Problem

Instinctive Notes directly addresses the challenges faced by its users, such as complicated note-taking and compliance issues.

This targeted approach meets the specific needs of its audience, leading to higher satisfaction and retention rates.

Seamless Integration with Other Tools

The Instinctive Notes software integrates smoothly with popular practice management systems.

By making it simple for users to connect with tools they already use, Instinctive Notes reduces friction in the adoption process, enhancing user satisfaction.

What this business could improve?🔥🔥🔥

Instinctive Notes is doing awesome, but there's always room for growth!

To attract new users and strengthen growth, here are a few cool ideas to check out:

Improve SEO Performance

Instinctive Notes needs to increase its website traffic by being easy to find on search engines like Google.

To improve SEO, Instinctive Notes should research which words and phrases potential users are searching for.

Adding these keywords naturally into website content, titles, and descriptions can help.

Additionally, improving the website performance and backlink profile will improve its overall SEO status.

Develop a Comprehensive Content Marketing Strategy

Another important opportunity is to create a strong content marketing strategy.

This can include engaging social media posts, informative blog articles, and regular email newsletters.

Instinctive Notes needs a social media presence to build a community around its brand.

While blog posts can establish Instinctive Notes as a leader in the field and attract more visitors to the website.

Implement a Referral or Loyalty Program

By rewarding users who refer new customers, Instinctive Notes can benefit from word-of-mouth marketing, which is often very effective.

A loyalty program that rewards users for staying subscribed, like discounts after a certain time or exclusive content, can help keep customers coming back.

The Takeaway, What We Learned 🎓

• Clear Value Proposition: Clearly communicate the benefits of your product or service on your website. This helps potential customers quickly understand its value, increasing the chances they will engage and sign up.

• Build Trust Through Social Proof: Showcase testimonials and success stories from satisfied customers. Highlighting real user experiences builds trust and credibility, making new customers more likely to choose your offering.

• Offer a Risk-Free Trial: Implement a free trial period without requiring upfront payment. This lowers the barrier for potential users, encouraging them to try your product and increasing the likelihood of converting them into paying customers.

• Provide a Hands-On Demo: Offer a demo version of your product to allow potential users to experience it firsthand. This can significantly boost their interest and make it easier for them to commit to a purchase.

• Focus on User Needs: Directly address the specific challenges your target audience faces. By solving real problems, you enhance customer satisfaction and increase retention rates.

• Ensure Seamless Integration: Make sure your product integrates easily with tools and systems that your customers already use. Simplifying the adoption process enhances user satisfaction and encourages more customers to make the switch.

Through Instinctive Notes, Nick found a way to solve the age-long problem of note-taking for healthcare professionals!

His journey shows how entrepreneurship can solve problems and make a positive impact.

Just like Nick, anyone can learn the skills needed to build a successful online business.

Max Business School offers a free course that arms you with the knowledge to build a thriving online business.

By learning these skills, you too can make a positive impact in the lives of people all around the world.

Before You Go 👋

Thank you for reading.

Remember to check the useful resource we recently found: Creative Automation

We’ve been reading Creative Automation for a while now, and we have to say, it’s become one of our go-to resources.

In just 5 minutes, they keep you up-to-date with all the latest on AI and how it’s changing the creative world.

Whether you're into design, content creation, or anything in between, it’s packed with useful insights without the fluff.

We highly recommend it if you want to stay in the loop without spending hours researching!

Remember, if you know someone who might like this newsletter, sharing is caring.

Also, here are some quick links you might find handy 👇️