Welcome to Online Business Case Study #275!
Grab your coffee, it’s an 8-minute read you won’t want to miss!

In today’s letter, we’ll cover:

• How Tomas got to $1,000/month 🚀 

• Benefits of a multilingual website 💡

• Where you can learn to replicate his success in your own life 🔥

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Let’s get to the good stuff!

Meet Tomas*, a guy who always had a knack for puzzles and word games.

He spent his free time crafting clever challenges for his friends, but his day job didn’t leave much room for creativity.

He wanted something different, a life where he could work on projects that felt meaningful to him.

One evening, Tomas decided it was time to take a chance.

He had always been curious about starting something online, so he began researching how he could turn his love for word games into an actual business.

He didn’t have much experience, but he was willing to learn, and that’s exactly what he did.

Slowly, Tomas started to build his own website: Wordle CAT.

The early days weren’t easy. It felt like no one noticed his work, and progress came in small, uncertain steps.

But Tomas kept at it. He improved the website, added new features, and learned how to attract more visitors.

Bit by bit, his site began to gain attention. People were coming back to play his word games every day, and Tomas realized he was on to something.

What really changed the game for him was figuring out how to make the site not just fun, but profitable.

He found a way to bring in revenue without ruining the user experience, and this shift made all the difference.

Over time, his earnings grew steadily.

He had built something real, something that gave him more freedom and let him focus on the kind of work he actually enjoyed.

Tomas’s story is a reminder that with hard work, creativity, and a willingness to learn, anyone can turn their passion into a successful online business.

It’s not always smooth sailing, but the journey is worth it.

And just like Tomas, who used the same kinds of skills we teach for free at Max Business School, you too can learn how to grow a business from the ground up.

Read the case study below to learn more about Tomas’s business.

Case Study Analysis
(Words Game Website: Wordle CAT)

What does this online business do? 🚀

We’re diving into a website that brings fun and mental challenge to its users through an interactive word-based game.

The site has built a steady community of loyal players who return daily for their dose of brain-teasing entertainment.

Despite being relatively small in scale, the business has managed to generate up to $1,000 per month in revenue.

This is a great example of how a simple concept, when executed well, can capture an audience and carve out its own niche in the online gaming world.

How does this online business make money? 💻

This business primarily generates revenue through strategically placed display ads on its website.

Every time users interact with the word game, they encounter these ads, which help the site monetize its traffic.

The model allows the business to offer its game for free, drawing in a consistent audience of daily players while earning revenue from ad impressions and occasional clicks.

Though display ads are the main income source, the business has untapped potential to diversify its revenue streams.

With its growing base of loyal users, there are opportunities to introduce additional revenue channels, such as in-game purchases, premium ad-free subscriptions, or partnerships with brands seeking to engage the game’s audience.

These strategies could significantly boost the business’s monthly earnings beyond the current $1,000 cap.

What has this business done well?🔥

This business thrives by offering a smooth user-friendly experience that keeps players coming back.

One key reason for its success is the clean and fast website.

Users can load the game quickly and jump right in without any frustrating delays, which is crucial for retaining daily visitors.

Additionally, the game itself is well-explained, making it easy for new players to understand and enjoy, further increasing engagement.

Another factor is the thoughtful use of ads.

Unlike many sites that overwhelm users with intrusive ads, this business maintains a light ad presence, ensuring players can focus on the game without constant interruptions.

This careful balance helps sustain user satisfaction while still generating revenue.

To build trust and credibility, the site also displays user ratings at the bottom of the page.

This feature gives new visitors confidence in the game’s quality and reinforces the community-driven nature of the site.

These combined elements, speed, simplicity, non-intrusive ads, and visible social proof, create a seamless experience that keeps players returning, making the business profitable and setting a strong foundation for future growth.

What this business could improve?🔥🔥🔥

While this business has built a solid foundation, there are several opportunities to significantly boost both revenue and lead generation.

Expand Language Options:

Currently, the website is available only in Spanish.

Expanding the site’s language options to include English, French, and German could open doors to a much larger global audience.

Offering the game in these widely spoken languages would attract new users from different regions, thereby increasing traffic and ad impressions.

This strategy would also enhance the site’s appeal to international advertisers, potentially leading to higher-paying ad deals.

By tapping into the global market, the business could multiply its user base and see significant revenue growth.

Build a Mobile App:

In today’s mobile-first world, having a presence beyond the desktop is essential.

Developing a mobile app would allow the business to meet users where they spend the most time, on their smartphones.

An app would offer users a more convenient, on-the-go experience, encouraging more frequent play sessions.

Additionally, apps often provide new monetization opportunities, such as in-app purchases or app-specific ads, which can further diversify revenue streams.

With an app, the business could also increase push notifications, reminding users to return daily, boosting engagement and retention.

The Takeaway, What We Learned 🎓

• A clean, fast, and user-friendly website enhances the customer experience, driving repeat visits and engagement.

• Providing well-explained and simple content helps attract and retain users by making the service easy to understand and enjoy.

• Limiting intrusive ads can increase user satisfaction while still generating revenue.

• Displaying user ratings or reviews can build trust and social proof, encouraging new users to engage with the product.

• Expanding to multiple languages opens doors to a global audience, driving more traffic and potential revenue.

• Developing a mobile app can boost user retention, increase convenience, and unlock new revenue streams through in-app purchases and mobile-specific ads.

Tomas’s journey with Wordle CAT shows what’s possible with persistence and creativity.

Like Tomas, you don’t need a head start or a perfect plan, just the willingness to keep going.

His story is proof that starting something from scratch can lead to success, what will your next step be?

Join Max Business School if you’re ready to take up the challenge!

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