Welcome to Online Business Case Study #261!
Grab your coffee, it’s an 8-minute read you won’t want to miss!

In today’s letter, we’ll cover:

• How Adella got to $2,000/month 🚀

• How an interactive Quiz can be useful 💡

• Where you can learn to replicate her success in your own life 🔥

But before we dive in, let us show you a useful resource we discovered recently: Why We Buy 🧠

You know that feeling when you come across something that just clicks?

That’s how we felt when we discovered Why We Buy 🧠.

It’s this free newsletter all about buyer psychology, and honestly, it’s like having a cheat code for marketing.

It’s helps to understand what really drives people to make a purchase, and you can use that knowledge to get more customers.

Plus, it’ll make you look like a genius to your boss or clients 😉.

If you want to level up your marketing game without doing the heavy lifting, definitely check it out!

👉 1 Click and You’re In—Subscribe here

One more thing, at the bottom of the email, you will find some free resources and top job openings. Check it out!

Let’s get to the good stuff!

Meet Adella*, a hairstylist who loves helping people feel great with their hair.

She enjoyed giving personal advice to her clients, on what hairstyle fits them best.

But keeping up with all the questions was hard, especially from those who had moved away and still wanted her help.

Balancing her busy work life with answering client questions was tough.

So Adella thought of something to make it easier.

What if she could create a place where all her clients could find the right hairstyle, no matter where they were?

This led to the birth of her website, HairAide.

Adella built it into a fun hair blog that showed the latest hairstyle trends and helped people discover styles that fit their personalities.

On HairAide, there’s a fun quiz that visitors can take to find their best hairstyle.

However, as with any great adventure, Adella faced challenges.

She was a skilled hairstylist, but she didn’t know the nitty-gritty of running a successful online platform.

Giving free advice on the latest hairstyle trends while keeping the website sustainable took time and hard work.

But Adella’s strong desire to learn new skills kept her going.

You can find all the juicy details of how Adella took HairAide from zero, to sustainable in the detailed case study below.

And the skills Adella learned to grow her online platform? You can find them for free at Max Business School.

Now, let’s see what HairAide is all about.

Case Study Analysis
(Hair Blog: HairAide)

What does this online business do? 🚀

Today, we’re discovering the exciting features of HairAide, a hair blog that helps people find the latest hairstyle trends.

It’s a great resource for anyone wanting to change their look or discover new styles that match their personality.

On HairAide, users can take a quick quiz to find the best hairstyle, based on hair length, type, color, and face shape.

This makes it simple for people to find ideas that really fit their style.

We’ll reveal how HairAide generates $2,000 every month and identify potential growth opportunities it can explore.

How does this online business make money? 💻

HairAide generates revenue through display ads using Mediavine. Here’s how it works;

HairAide partners with Mediavine to place ads on its website.

Mediavine connects HairAide with relevant advertisers in complementary niches.

This ensures that the ads displayed are appealing to the site’s audience.

These ads appear in various formats, including banners, video ads, and sponsored content.

The more visitors HairAide attracts, the more ad impressions it generates.

Mediavine pays HairAide based on the number of times ads are viewed (impressions) and clicked.

What has this business done well?🔥

This business is doing a great job as a unique hair blog. Here are some commendable tactics it uses to stay relevant;

Engaging Content

HairAide regularly publishes interesting articles about the latest hairstyle trends, tips, and tutorials.

The platform keeps its content current by regularly updating articles and adding new hairstyle ideas.

By staying on top of trends, HairAide ensures that visitors always find fresh and relevant information.

This encourages visitors to return and explore more.

Interactive Website Quiz

This blog has introduced an exciting, interactive website quiz designed to help users discover their ideal hairstyle based on their personal preferences.

The quiz is quick, fun, and tailored to each individual, offering personalized recommendations that make visitors feel more connected and engaged with the brand.

By providing customized results, HairAide enhances the user experience, creating a sense of personalization that encourages visitors to stay longer and explore more of what the site has to offer.

But the magic doesn’t stop there, the quiz also prompts users to share their results on social media, sparking organic conversations and word-of-mouth promotion.

This not only increases the site's visibility but also attracts new visitors who are curious to try the quiz for themselves.

It's a good way to boost engagement and brand awareness in a fun, interactive way.

User-Friendly Design

The HairAide website is designed to be easy to navigate.

The clean layout and clear categories help visitors locate what they need without frustration, enhancing their overall experience.

Email Marketing

HairAide encourages visitors to join its mailing list by promising access to trending haircuts and styling inspiration.

Through regular newsletters and updates, HairAide can share exclusive tips, and personalized content its subscribers will love.

This keeps the audience engaged and fosters a sense of community and loyalty among users.

Social Proof and Testimonials

The HairAide website features testimonials from satisfied users who share their positive experiences.

This social proof helps build credibility and trust, encouraging new visitors to engage with the content.

Diverse Hairstyle Galleries

HairAide showcases a variety of hairstyle ideas, including styles for different cultures and age groups.

This diversity attracts a broader audience, as nearly every visitor can find looks that fits their personal style and background.

What this business could improve?🔥🔥🔥

This venture is doing great. But it can explore the following recommendations to encourage growth and more revenue;

Improve Organic Traffic

Currently, HairAide has organic traffic of under 1,000 visitors per month.

To boost this number, the site can implement a stronger search engine optimization (SEO) strategy.

This includes conducting keyword research, incorporating these keywords into website content and promoting its visibility through complementary channels.

Enhance Social Media Presence

HairAide currently has a limited social media presence, which is a missed opportunity for audience engagement and brand awareness.

To improve this, HairAide should regularly post engaging content and user-generated content can help build a community around the brand.

Collaborating with influencers in the beauty niche can also expand reach and introduce HairAide to new audiences.

Expand YouTube Presence

HairAide has a low presence on YouTube, which is a valuable platform for growing its audience and generating revenue.

To grow the channel, HairAide can produce and share high-quality content that attracts viewers.

Optimizing the video descriptions with relevant keywords can improve discoverability.

Additionally, promoting these videos across other platforms can drive traffic back to the YouTube channel.

HairAide can then generate additional revenue through YouTube by joining the YouTube Partner Program once it meets the eligibility requirements.

Explore Sponsorship Opportunities with Beauty Brands

HairAide can establish partnerships with beauty brands to create sponsored content.

By featuring products in social media, email newsletter, or website content, HairAidecan earn money directly from brands looking to promote their items.

The Takeaway, What We Learned 🎓

• Engaging Content: By consistently creating engaging content that addresses customer interests, you can encourage repeat visits to your website and foster loyalty.

• Interactive Features: Incorporating interactive tools, such as quizzes or polls, can enhance user engagement and make customers feel more connected to your brand, creating a more enjoyable experience.

• User-Friendly Design: Ensuring a user-friendly website design with a clean layout and easy navigation is essential; this improves customer satisfaction and encourages visitors to explore further.

• Email Marketing: Utilizing effective email marketing can keep audiences informed and engaged. Sharing exclusive tips, updates, and personalized content, builds a sense of community.

• Social Proof and Testimonials: Leveraging social proof through customer testimonials can boost credibility and trust, motivating new visitors to engage with your brand and explore its offerings.

• Diverse Offerings: Showcasing a diverse range of products or content can attract a broader audience, ensuring that various customer needs and preferences are met.

Through HairAide, Adella created a solution, that helps many people find their perfect hairstyle.

Her journey shows how entrepreneurship can make a positive impact on the lives of people.

Have an online business dream you want to bring to life?

Good news! Max Business School has a FREE course that will teach you all you need to know about building and running your successful online venture.

Before You Go 👋

Thank you for reading.

Remember to check the useful resource we recently found: Why We Buy 🧠

You know that feeling when you come across something that just clicks?

That’s how we felt when we discovered Why We Buy 🧠.

It’s this free newsletter all about buyer psychology, and honestly, it’s like having a cheat code for marketing.

It’s helps to understand what really drives people to make a purchase, and you can use that knowledge to get more customers.

Plus, it’ll make you look like a genius to your boss or clients 😉.

If you want to level up your marketing game without doing the heavy lifting, definitely check it out!

👉 1 Click and You’re In—Subscribe here

Remember, if you know someone who might like this newsletter, sharing is caring.

Also, here are some quick links you might find handy 👇️