Welcome to Online Business Case Study #332!
Grab your coffee, it’s an 8-minute read you won’t want to miss!

In today’s letter, we’ll cover:

• How Jacob got to $2.5 million/year 🚀 

• The benefit of a freemium offering 💡

• Where you can learn to replicate his success in your own life 🔥

But before we dive in, let us show you a useful app/platform: Meco

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One more thing, at the bottom of the email, you will find some free resources and top job openings. Check it out!

Let’s get to the good stuff!

Meet Jacob*, a hard-working HR expert who wanted to help people get the jobs they dreamed of.

He saw tons of resumes—some were good, but lots were confusing and hard to read.

Jacob wanted to make it easier for everyone to write resumes that showed off their skills, so he decided to create a tool to help.

This idea marked the start of his journey as an entrepreneur and led to the creation of Rezi.

Rezi is more than just a resume builder. It helps users create resumes, cover letters, resignation letters, and even prepare for interviews.

Jacob’s goal was to make job hunting less stressful, and Rezi does just that by being a complete tool for job seekers.

However, Jacob faced challenges along the way.

He needed to figure out how to get users, which led him to learn about digital marketing.

Jacob spent most of his time figuring out the best way to attract users through digital marketing.

And hey, did you know that this is exactly what you can learn for FREE at Max Business School?

With consistency and much learning, Jacob figured out some smart ways to attract over 3 million users to Rezi!

If you’re curious about the specific strategies he used, there’s a lot more to learn in the case study below.

Today, Rezi is a successful business making $2.5 million a year!

Case Study Analysis
(AI Resume Builder: Rezi)

What does this online business do? 🚀

Rezi is a powerful AI resume builder that makes creating resumes simple and efficient.

It automates every step, allowing users to write, edit, and format their resumes easily.

Beyond resumes, Rezi also assists with cover letters, resignation letters, and interview preparation, making it a comprehensive tool for job seekers.

Rezi is more than a smart resume builder; it’s a successful business that generates $2.5 million a year.

In today’s newsletter, we’ll reveal the secrets behind Rezi's success and the strategies it uses to earn revenue.

We’ll also explore exciting growth opportunities. Let’s dive in!

How does this online business make money? 💻

Rezi makes money through a freemium model and subscription plans.

The platform offers a free option that lets users create resumes at no cost, attracting over 3 million job seekers.

With so many users, even a small number choosing to pay brings in significant revenue.

The subscription includes a monthly plan for $29, which gives access to all features.

Rezi also has a one-time payment option for lifetime access at $149, which is great for users who prefer paying once instead of monthly.

Additionally, Rezi offers a custom Enterprise plan for organizations, with tailored pricing based on the organization's needs and size.

What has this business done well?🔥

Here are the smart strategies behind Rezi’s wild success as an online business:

Strong SEO Strategy

Rezi brings in about 761,000 visitors each month through a solid SEO strategy.

The platform uses popular keywords to show up in search results and includes them in relevant, high-quality content.

This attracts its target audience and backlinks from trustworthy websites.

The website is also optimized with fast load times and mobile-friendliness as well as structured data, which helps search engines understand the website better.

Great Product Features

Rezi offers several impressive features that set it apart from other resume builders. These features include;

• Custom URLs for sharing resumes easily

• AI Keyword Tailoring to match job descriptions

• Educational guides that help users improve their job application skills

• Over 900 resume examples and templates for different industries

• Tools for making cover letters and resignation letters

Together, these provide a complete solution for job seekers, making Rezi a preferred choice.

Freemium Model

Rezi uses a freemium model, allowing users to start for free, which helps attract over 3 million users.

This no-cost option makes the service easy to access and encourages users to share it with others, boosting Rezi's visibility.

Effective Content Strategy

Rezi has a strong content strategy that includes helpful blog posts, user guides, case studies, and use cases.

This strategy helps users by giving them the tools and information they need to succeed in their job search.

For Rezi, it brings in more users and builds a good reputation for the business.

Strong Social Media Presence

Rezi is active on social media, which helps build a community around its brand.

By sharing success stories and engaging with users, the brand creates loyalty and keeps followers updated on new features and improvements.

This interaction helps Rezi get noticed by more people.

Positive Reviews and Social Proof

Rezi uses positive reviews and user testimonials to build trust with potential customers.

Highlighting successful experiences encourages new visitors to try the service, and high ratings strengthen Rezi's reputation as a reliable tool.

Website Optimized for Conversion

Rezi’s website is designed to convert visitors into users effectively.

It clearly explains the benefits of its services and how it helps job seekers.

With easy navigation and clear calls to action, users can quickly find what they need and start creating their resumes.

What this business could improve?🔥🔥🔥

Rezi can consider the following ideas to stay ahead in its industry;

Email Marketing and Newsletters

Rezi can benefit from a strong email marketing strategy.

By collecting emails from users, Rezi can send out regular newsletters that offer valuable tips, updates on new features, and special promotions.

This approach keeps current users engaged and can lead to increased sign-ups and conversions.

Additionally, personalized emails based on user behavior can improve engagement and drive users back to the website.

Webinars and Workshops

Rezi can offer free webinar sessions featuring experts or successful users.

This can provide valuable content for users and position Rezi as a trusted authority.

After attending a free webinar, participants may be more inclined to explore Rezi’s paid features, leading to higher conversion rates.

Free and Paid Online Courses

Rezi could develop both free and paid online courses focused on career development.

Offering these courses would attract new users and provide existing users with more reasons to stay engaged with the platform.

The Takeaway, What We Learned 🎓

• Focus on SEO
  Just like Rezi, make sure your website is optimized for search engines. Use relevant keywords and create high-quality content to attract more visitors.

• Offer Unique Features
  Differentiate your product by providing features that stand out. Whether it's helpful tools or resources, make sure you offer something that meets your audience's needs.

• Utilize a Freemium Model
  Consider offering a free version of your service. This can attract more users and encourage them to share your product with others, increasing your reach.

• Implement a Strong Content Strategy
  Share valuable information through blog posts, guides, or tutorials. Helping your audience succeed will build trust and draw more people to your brand.

• Build a Social Media Community
  Engage with your audience on social media. Share success stories and create a sense of community to build loyalty and keep followers interested.

• Leverage Positive Reviews
  Encourage satisfied customers to leave positive reviews. Showcasing these testimonials can build trust and convince new visitors to try your service.

• Optimize Your Website for Conversions
  Design your website to make it easy for visitors to understand your offerings and take action. Clear navigation and calls to action will help convert visitors into users.

Jacob's journey and Rezi's success show how a simple idea, focused on solving a real problem, can help countless people find employment and improve their lives.

Just like Jacob used digital marketing to grow his business, you too can learn it for FREE at Max Business School.

Before You Go 👋

Thank you for reading.

Remember to take a quick moment to check this cool thing out:#

Remember to take a quick moment to check this useful app/platform: Meco

Ditch the old fashioned boring inbox and enjoy a dedicated, distraction-free space for your newsletters. Meco's new mobile app for Android and iOS brings you amazing features:

🎧 Daily AI Audio Roundups: Personalized news briefings on the go.

📬 Tailored Recommendations: Discover newsletters you’ll love.

📝 Easy Knowledge Capture: Save, annotate, and organize articles effortlessly.

Plus, you can group, filter, and swipe through your newsletters with ease.

🚀 Try Meco now and transform how you read! 📱✨

Remember, if you know someone who might like this newsletter, sharing is caring.

Also, here are some quick links you might find handy 👇️