Welcome to Online Business Case Study #282!
Grab your coffee, it’s an 8-minute read you won’t want to miss!

In today’s letter, we’ll cover:

• How Joris got to $20,000/month 🚀

• Why solving genuine problems for users drives sales 💡

• Where you can learn to replicate his success in your own life 🔥

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Let’s get to the good stuff!

Meet Joris, a natural problem-solver with a passion for helping others.

Joris was tired of the daily grind and wanted more time with his family. He dreamed of finding a side hustle that could replace his 9-to-5 job.

To kickstart his journey, Joris decided to ask his friends who owned businesses about their biggest challenges.

He believed that people are naturally drawn to those who can solve problems, and he was ready to put his abilities to work.

During his conversations, he discovered that many business owners had trouble tracking their leads because of complicated technical details.

This realization sparked an idea: what if he created software to help them?

This led to the birth of ConvertCalculator.

With ConvertCalculator, businesses can build powerful calculators, quote forms, and lead funnels without needing coding skills

Joris faced challenges as he started ConvertCalculator.

His friends loved the new product but they were the only ones using it.

He needed more customers who could pay for his solution and help him quit his 9-5.

He was a newbie to the world of online businesses and knew that learning all about online entrepreneurship was key to his success.

So he found an online course that could help him become a pro at running his new business.

This course taught him about digital marketing and how to find customers online, which is exactly what the free course at Max Business School teaches.

Soon enough, ConvertCalculator became a success, generating $5,000 in monthly revenue in 2019 and then scaling up to $20,000+ currently.

In the exclusive case study below, we reveal the exact steps Joris took to make ConvertCalculator a successful online venture.

Case Study Analysis
(Marketing SaaS: ConvertCalculator)

What does this online business do? 🚀

ConvertCalculator is a tool that helps businesses create interactive content without needing any coding skills.

This software allows businesses to create powerful calculators, quote forms, lead funnels, and more.

ConvertCalculator automates lead generation and simplifies the sales process.

This makes it easy for businesses to provide personalized information for their visitors, increasing their interest and conversion.

In this exclusive newsletter, we’ll uncover the strategies behind ConvertCalculator’s success and how it generates revenue.

Additionally, we’ll explore exciting opportunities this versatile platform can explore.

How does this online business make money? 💻

ConvertCalculator generates revenue primarily through a tiered subscription model.

It offers different pricing plans that cater to various business needs, allowing customers to choose the plan that best fits their requirements.

The pricing starts with a free plan that allows users to access basic features.

Once users exceed 100 visitors per month, they must upgrade to a paid plan to keep their tools active.

This encourages businesses to try the service risk-free, with the potential to convert them into paying customers as their needs grow.

The paid plan has several subscription tiers ranging from $15/month for individuals or small businesses to $100/month for larger businesses.

ConvertCalculator incentivizes long-term subscriptions by offering two months free when users pay annually.

What has this business done well?🔥

This business employs several commendable strategies to thrive as an online business. Here are the key strategies it uses:

Featuring Use Cases and Markets

ConvertCalculator showcases a wide range of use cases on its solutions page.

By highlighting specific industries where its tool is useful, the platform demonstrates how its tools can solve unique problems.

This targeted approach helps reassure businesses from various sectors that the solution is tailored to their needs.

Detailed Features Overview

The ConvertCalculator website provides a comprehensive breakdown of its features, allowing potential users to understand the software's capabilities.

By presenting its features in a detailed manner, ConvertCalculator makes it clear how users can create powerful interactive content without coding.

This transparency builds trust and encourages users to explore further.

Social Proof and Testimonials

ConvertCalculator effectively uses social proof to build credibility.

With a high rating on platforms like Capterra and positive testimonials from satisfied customers, it showcases real-world success stories.

This validation reassures potential customers that they are making a wise choice by opting for ConvertCalculator.

Clear Value Proposition

The ConvertCalculator website prominently displays its value proposition through clear messaging.

This straightforward message makes it easy for potential customers to understand the benefits of using the platform.

Communicating how ConvertCalculator can help businesses succeed effectively drives interest and engagement.

Free Resources

ConvertCalculator offers free resources to help users get started.

This includes templates and guides that simplify the process of creating interactive content.

By providing valuable tools at no cost, ConvertCalculator attracts traffic and encourages users to try the platform, increasing the chances of conversion.

Integration with Other Platforms

ConvertCalculator supports integrations with popular tools like HubSpot, Zapier, and Stripe.

This compatibility makes it easy for businesses to incorporate ConvertCalculator into their existing workflows, enhancing its appeal.

Users appreciate the ability to streamline their processes without having to switch between multiple applications.

Free Tier Offering

ConvertCalculator’s free tier allows users to start building without financial commitment.

This strategy lowers the barrier to entry, enabling potential customers to test the software's capabilities.

Once they see the value it provides, many users are likely to upgrade to paid plans as their needs grow.

Commendable Organic Traffic Through SEO

ConvertCalculator attracts 10,000 monthly visitors thanks to a strong SEO strategy.

The platform invests in keyword research, ensuring its content aligns with what people want to find.

The website also features high-quality, informative blog posts and resources that provide value to users.

This signals to search engines that the website is valuable and enhances its visibility.

Additionally, the website is optimized for on-page SEO which helps search engines understand the content better.

Backlinks from reputable sites help boost its search engine rankings, driving more organic traffic.

What this business could improve?🔥🔥🔥

This online business has solidified its position as a useful marketing tool, but there's significant potential for growth.

Here are some strategic areas to explore:

Improve Social Media Presence

ConvertCalculator needs to boost its social media activity.

By establishing a presence on platforms like Instagram and YouTube, it can attract a broader audience.

Build an Email Marketing Strategy

Currently, ConvertCalculator lacks a strong email marketing approach.

Regular newsletters could help keep users engaged and informed about new features and tips.

It can start by collecting email addresses with signup forms and offering signup incentives exchange.

Introduce a Referral Program

A referral program could encourage current users to bring in new customers.

By rewarding users for successful referrals, ConvertCalculator can tap into word-of-mouth marketing.

A simple program where users earn discounts or extra features for referring friends is a great way to start.

The Takeaway, What We Learned 🎓

• Highlight Use Cases: Show specific use cases to help potential users see how your product solves their unique problems, reassuring them that it meets their needs.

• Provide a Clear Features Overview: Make it easy for potential customers to understand what your product can do. A detailed overview of features helps build trust and encourages users to explore your offering further.

• Leverage Social Proof: Use testimonials and ratings to build credibility. Sharing success stories from satisfied customers reassures new users about their choice.

• Communicate a Clear Value Proposition: A straightforward value proposition helps potential customers understand why they should choose your solution, driving interest.

• Offer Free Resources: Provide free tools, templates, or guides to attract users and encourage them to try your product, adding value and increasing conversion chances.

• Ensure Integrations with Popular Tools: Make your product compatible with widely-used applications, to help potential customers see how easily it fits into their workflows.

• Introduce a Free Tier: Offering a free tier allows users to test your product without financial commitment, lowering the barrier to entry and leading to potential upgrades.

• Focus on SEO for Organic Traffic: Invest in SEO strategies to improve online visibility. Targeting relevant keywords and creating valuable content can attract more visitors and establish market authority.

Did you see what Joris did with ConvertCalculator? It’s nothing short of amazing.

If Joris can turn his problem-solving passion into a successful business, so can you!

He even learned skills similar to those taught for free at Max Business School, showing that the right knowledge can lead to great opportunities.

Don’t wait, start your journey today.

Before You Go 👋

Thank you for reading.

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