Case Study 👉 How YOU Can Make 21K/Mo With a Travel Blog

The Scott Max Newsletter

In Partnership with Tricycle Day

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A thriving online business making a steady income.

• Unique techniques enable this business to stand out in its niche and achieve success.

• A step-by-step guide to setting up a business like this one for yourself!

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Welcome to another insightful newsletter where we analyze online businesses that are making waves.

Today, we take a closer look at a travel blog, with a simple mission to inspire readers to travel and earn as a blogger.

The blog covers various ways that readers can escape the rat race and travel to their dream destinations.

It's jam-packed with helpful articles that review trending niche markets being monetized on a global scale.

This newsletter aims to analyze the effectiveness of the blog, tactics put in place to ensure a steady traffic flow, and marketing strategies to grow brand awareness.

How does this online business make money? 💻

The blog has well-arranged pages and blog posts in relation to making money online.

A proven strategy the blog has taken up is selling products on posts to gain free conversions.

Their products are mentioned in various posts and can be found on the shop page that displays a number of items on sale.

Each product is necessary for travellers, these include gadgets like cameras and tripod stands, hair accessories and portable bags.

These are but a few to mention.

Affiliate marketing has played a big role in earning the blog an impressive sum of money

By partnering with hotels, tours and various digital products the blog has generated an average of $21k per month.

Other affiliate marketing partnerships the blog participates in are targeted more toward encouraging web readers to start an online business through BlueHost.

The blog has done an amazing job of affiliate marketing a course program on blogging, called Making Sense of Affiliate Marketing.

This is an added income stream and a great way to diversify content.

Some online blogs do not host course programs for one reason or another, but affiliate market and curate other existing courses that they trust in.

What has this business done well?🔥

A personal blog that helps regular people start their blogging journey and turn it into a passive income source.

Not to mention it also serves its readers very well by giving helpful expert tricks to travel in style.

The website layout is modern with soft colours and relaxing images, but slightly crowded with the text of different fonts and colours that can be off-putting.

The blog has well-arranged pages and blog posts in relation to making money online.

The blog has put forth a lot of positives, making it stand out among its closest competitors in the same niche market.

Providing good content is but one simple example of good practice the blog has done extremely well on.

Its relevance to the subject of making money and exploring more ways to travel with ease is evident across the entire website.

This online business has pulled out a variety of ways to serve its web visitors.

From the content that surpasses expectations to the authentic personality that is displayed makes this blog a force to be reckoned with in the eyes of competitors.

The blog has achieved great success by partnering with hotels and tour companies, which has generated income through affiliate marketing and sponsorships.

These partnerships have allowed the blog to offer its readers exclusive deals and discounts, making it a go-to source for travel enthusiasts looking for affordable and authentic travel experiences.

In addition to this, the blog has also established a strong social media presence, connecting with its followers through engaging content and interactive posts.

The blog's success can be attributed to its dedication to providing valuable information and resources to its readers, as well as its commitment to building meaningful relationships with its partners and followers.

Here through a helpful tool, we can see that the blog is steadily growing in terms of traffic versus organic pages.

As the blog continues to grow, it remains focused on its mission of inspiring and empowering people to explore the world around them.

What this business could improve?🔥🔥🔥

Paid advertising:

Improving the Blog's Reach with Paid Advertising is a very common way for most blogs to grow.

Although the blog has valuable information and quality products, it's not taking full advantage of paid advertising on social media or search engines like Google.

As a result, visitors are only able to discover their services if they search through the website.

This means that potential clients may miss out on some of the services or products offered.

To address this, the blog could benefit from implementing a paid traffic strategy, which would undoubtedly lead to an instant spike in conversions and page views.

Improving the blog's social media presence through better interlinking

To enhance the blog's social media presence, it's essential to improve the interlinking between its content and various social media accounts.

Ensuring that social media accounts link back to the blog can help to increase traffic and engagement.

One way to improve interlinking is by including references and hyperlinking phrases contained in pages and individual posts.

This makes it easy for readers to follow the blog on social media and share its content with their own followers.

The Reveal, check this online business out for yourself 👀

A Passport and A Passion is a thriving online travel business dedicated to educating aspiring bloggers and travelers worldwide on how to make extra income online through a number of proven ways.

It is very impressive how the blog has content and resources to cater for beginner bloggers and travelers looking to live a little outside their usual comfort zone.

Introducing Jessica Kay a travel expert, blogger and an extrovert.

She loves to share her travel experiences with anyone willing to listen, hence the existence of the blog.

Surprisingly, she has a full-time job that she Is passionate about. Check out her story of how she started her exciting journey.

The Takeaway, What We Learned 🎓

• Have your website design eye-catching no matter the niche market or the demographic you are targeting. Appearance is a very important determining factor when it comes to first impressions

• Be diverse and authentic with your content. Making it relatable and personal to every reader interested in the topic.

• Occasionally run paid advertising campaigns on social media platforms and search engines like Google to reach more people in a specific demographic.

• Master the skill of affiliate marketing and sponsorship campaigns to earn an extra income. These will be your cash cow make sure you are knowledgable and well versed with how to do it in the best way possible.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor:

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max